2007
250
₹ 30,00,000
₹ 5,00,000
₹ 60,00,000
No
The Chocolate Room offers a unique concept blending indulgent chocolate-based desserts with a vibrant café culture. The franchise combines luxury and affordability, catering to chocolate lovers, families, millennials, and professionals seeking a premium yet accessible food experience. From rich hot chocolates, waffles, and sundaes to innovative savory snacks and coffee blends, the menu is designed to attract a wide customer base year-round.
The brand has earned a reputation for quality, consistency, and innovation. Its outlets are designed with elegant interiors that create a cozy and memorable experience for customers. With India’s increasing urbanization, evolving eating-out habits, and growing youth population, The Chocolate Room’s positioning in the market taps directly into emerging lifestyle trends. It’s more than just a café — it’s a destination for celebration, casual meet-ups, and a treat-yourself moment.
Strong Brand Popularity: Recognized globally and trusted by millions, The Chocolate Room carries substantial brand equity.
Growing Indian Market: India’s café culture and dessert consumption are booming, with premium desserts showing year-on-year growth.
Unique Selling Points (USPs):
Exclusive focus on chocolate-based menu with innovative, seasonal offerings.
Combination of café and dessert lounge, catering to diverse customer needs.
Proven operational model with high-profit margins.
Consumer Trends: Rising preference for gourmet desserts and experiential dining drives footfall.
Scalability: Suitable for various store formats – kiosks, lounges, and standalone cafés, making it adaptable to multiple real estate options.
Profitability: High average ticket value with repeat customer base and potential for additional revenue streams like catering and events.
First-mover Advantage in tier 2 and tier 3 cities where premium dessert options are limited.
The Chocolate Room was established in 2007 in Australia by visionary founders who aimed to create an indulgent chocolate café experience unlike any other. Over the years, the brand has expanded its footprint globally, including a strong presence in India, where it has rapidly grown due to rising consumer demand for premium desserts and café experiences. Owned by The Chocolate Room Pty Ltd, the brand operates under a franchise business model and has successfully positioned itself in the Food & Beverage (F&B) and Café industry segment.
In India, The Chocolate Room made its entry soon after its founding and currently operates over 250 outlets across major cities, including Mumbai, Delhi, Bangalore, Pune, Hyderabad, and Chennai. The brand is recognized for delivering world-class chocolate products, an inviting café ambiance, and innovative menu offerings, making it one of the most beloved dessert café chains in India.
The Chocolate Room franchise offers extensive support to ensure franchisee success:
Pre-launch Support:
Assistance in site selection based on footfall and demographics.
Complete store design and layout consultation.
Help with legal documentation and permits.
Operational Training:
Comprehensive training programs for franchisee and staff on product preparation, customer service, and quality standards.
Training modules on inventory management, hygiene, and health standards.
Marketing & Branding Support:
Access to national marketing campaigns and promotions.
Guidance on local marketing strategies including social media, in-store events, and community engagement.
Academic Support:
Detailed operations manual and SOPs.
Continuous knowledge sharing via workshops and e-learning.
Ongoing Support:
Regular operational audits and performance reviews.
Supply chain management with assured quality raw materials.
Technical assistance including POS and inventory software.
New product launches and seasonal menu updates.
To ensure success and a strong partnership, The Chocolate Room seeks franchisees who align with the brand’s values and business model. The ideal franchisee profile includes the following qualities and qualifications:
The ideal franchisee should have a genuine passion for the food and beverage industry, especially the café and dessert segment.
They should be motivated, proactive, and enthusiastic about growing a business in a customer-facing, service-driven environment.
A prospective franchisee should have the financial capacity to invest a minimum of ₹30 Lakhs to ₹60 Lakhs, covering franchise fees, infrastructure, initial inventory, and working capital.
They must be prepared to sustain operational expenses during the initial months before the business reaches breakeven.
While prior experience in retail, hospitality, food services, or franchise management is an advantage, it is not mandatory.
Willingness to learn and follow the brand’s proven systems and operational standards is essential.
Experience in managing staff, customer relations, and daily operations will help in running the franchise efficiently.
Ability to recruit, train, and lead a team to maintain high standards of service and product quality.
Good interpersonal skills to foster a positive work culture and ensure excellent customer experiences.
A keen focus on delivering exceptional customer service.
Commitment to upholding The Chocolate Room’s brand reputation by maintaining hygiene, quality, and consistent product experience.
Preferably someone who understands the local market dynamics and can identify prime locations with good foot traffic.
Open to operating outlets in metropolitan cities, shopping malls, commercial hubs, or premium residential areas where target customers frequent.
The ideal franchisee should have a long-term outlook, aiming to grow and possibly expand into multiple units.
Patience and dedication to building a successful brand presence and customer loyalty in their region.
Must be willing to strictly adhere to franchise agreements, operational guidelines, quality control measures, and branding standards set by The Chocolate Room.
Commitment to continuous learning through training and support provided by the franchisor.
Franchise Fee: ₹5 – ₹8 Lakhs (depending on store format and location)
Total Investment Range: ₹30 – ₹60 Lakhs (including infrastructure, interior, equipment, and initial stock)
Working Capital: Approx. ₹5 – ₹10 Lakhs for initial months
Marketing Budget: Royalty-based marketing contribution around 2% – 3% of gross sales
Royalty Fee: 7% of net sales
Expected ROI: 18 – 24 months depending on location and operations
Break-even Time: Typically between 12 to 18 months
Potential Revenue Streams:
Retail café sales (in-store and take-away)
Catering and event services
Delivery and online ordering partnerships
Merchandise and seasonal promotions
