Established
2011
Franchise Units
2
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
The Pie Hole has carved out a distinct position in the U.S. dessert and bakery space by turning a timeless comfort food—pie—into a modern, premium, and highly craveable brand experience. Known for its handcrafted sweet and savory pies, bold seasonal flavors, and minimalist boutique bakery format, the brand appeals to today’s experience-driven consumers who value quality ingredients, authenticity, and indulgent treats with a story behind them.
Unlike traditional bakeries that rely on a broad product mix, The Pie Hole focuses on specialization and consistency. Its menu is built around signature pies, rotating limited-time offerings, and complementary beverages, creating repeat visits and strong brand loyalty. The stores are designed to be warm, inviting, and operationally efficient, making them suitable for high-foot-traffic urban locations, mixed-use developments, and destination neighborhoods.
Why Invest in This Franchise?
The Pie Hole franchise offers a combination of brand differentiation, operational focus, and strong consumer demand for specialty dessert concepts.
Key reasons investors are drawn to the brand include:
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Clearly defined niche in the specialty pie and dessert segment
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Strong brand recognition supported by product quality and presentation
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Streamlined menu that simplifies operations and inventory management
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Flexible store formats adaptable to urban and suburban markets
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All-day sales potential beyond traditional dessert hours
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Premium positioning that supports healthy unit-level economics
Background
Established Year: 2011
Brand Journey and Company History:
The Pie Hole began as a single-location bakery emphasizing handcrafted pies made with high-quality ingredients and creative flavor profiles. Through consistent execution, distinctive branding, and strong customer response, the concept expanded into multiple markets. Franchising was later introduced to support controlled national growth while preserving product standards and brand integrity.
Ownership and Business Model:
The franchise operates under a centralized franchisor system that provides standardized recipes, operating procedures, and brand guidelines while empowering franchise owners to build strong local market presence.
Market Presence in the USA:
The Pie Hole has established locations across select U.S. markets and continues to identify growth opportunities in high-density urban areas, lifestyle centers, and affluent suburban regions.
Franchise Active Units: 2
Industry Category:
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Bakery Franchise
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Dessert Franchise
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Specialty Food and Beverage Franchise
Support Training
The Pie Hole franchise system is structured to support owners at every stage of the business lifecycle.
Pre-Launch Support:
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Site selection guidance and market evaluation
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Store design standards and build-out coordination
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Approved vendor sourcing and supply chain setup
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Pre-opening marketing strategy and launch planning
Training and Operations:
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Initial training covering baking methods, food safety, and quality control
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Front-of-house service standards and customer experience training
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POS systems, inventory control, and labor management
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Detailed standard operating procedures for daily bakery operations
Marketing and Brand Support:
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Access to brand-approved marketing materials
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Local store marketing frameworks and campaign guidance
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Social media content direction aligned with brand voice
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Seasonal product launches and promotional initiatives
Ongoing Support:
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Continuous operational coaching and performance benchmarking
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Ongoing menu development and product innovation
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Franchisee communication, updates, and system-wide best practices
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Long-term brand growth and market expansion support
Ideal Candidate
The ideal franchisee is an entrepreneur or investor with a strong interest in food, hospitality, and brand-led retail concepts.
Ideal candidates typically demonstrate:
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Experience in food service, hospitality, or retail operations (preferred but not required)
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Strong leadership, people management, and customer service skills
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Financial capability to meet investment requirements
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Commitment to quality, consistency, and brand standards
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Willingness to engage in local marketing and community outreach
Preferred Location Types:
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Urban neighborhoods with high foot traffic
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Mixed-use and lifestyle developments
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Dense suburban markets with strong household income
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Areas with established café and dessert culture
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $35,000 – $45,000 |
| Total Initial Investment | $350,000 – $650,000 |
| Minimum Liquid Capital Required | $150,000 – $200,000 |
| Build-Out & Leasehold Improvements | $200,000 – $350,000 |
| Equipment & Fixtures | $75,000 – $120,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Brand Marketing Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI Timeline | 2 – 4 Years |
| Franchise Units | Single Unit / Multi-Unit Available |
