Established
2017
Franchise Units
5
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
The Rush Coffee is redefining the modern coffee experience through a streamlined, drive-thru-focused model built for speed, consistency, and scalability. Designed to serve today’s on-the-go consumers, the brand combines high-quality coffee, specialty beverages, and fast service with a compact real estate footprint—making it a compelling franchise opportunity in the booming U.S. coffee and beverage sector.
Unlike traditional café concepts that rely on dine-in traffic and high overhead, The Rush Coffee is engineered for efficiency. Its drive-thru-only and walk-up formats allow franchisees to operate with lower labor requirements, faster transaction times, and strong daily sales volume. This operational simplicity, paired with strong brand identity and a loyal customer base, positions The Rush Coffee as a competitive player in both urban and suburban markets across the United States.
Why Invest in This Franchise?
Investing in The Rush Coffee franchise means entering a resilient and fast-growing industry with a brand built specifically for today’s lifestyle.
Key investment advantages include:
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Strong demand for specialty coffee and drive-thru beverage concepts in the U.S.
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Efficient, small-footprint locations with lower real estate and build-out costs
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High transaction velocity driven by speed-of-service design
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Simplified menu engineered for consistency and operational control
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Scalable multi-unit growth potential for experienced operators
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Year-round demand with strong morning and afternoon peak sales
Background
Established Year: 2017
Founders:
The Rush Coffee was founded by entrepreneurs with a vision to modernize the coffee shop experience by eliminating long wait times and unnecessary overhead while preserving beverage quality and brand culture.
Brand Journey & Company History:
The brand originated with a clear goal—to create a drive-thru coffee concept that delivers premium drinks at high speed without compromising consistency. What began as a single location quickly gained traction due to strong customer demand, efficient operations, and repeat business. As the concept matured, systems were refined to support franchising, allowing the brand to expand its footprint across multiple U.S. markets.
Ownership & Industry Category:
The Rush Coffee operates within the Quick-Service Restaurant (QSR) and specialty coffee and beverage industry.
Market Presence in the USA:
The brand continues to expand across key states, targeting high-traffic corridors, suburban commuter routes, and growth markets where drive-thru convenience is essential. Its compact model allows flexibility across diverse real estate environments.
Franchise Active Units : 5
Support Training
The Rush Coffee provides a structured and hands-on franchise support system designed to guide owners from site selection to daily operations and long-term growth.
Pre-Launch Support:
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Site selection guidance and real estate evaluation
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Prototype layouts and construction coordination
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Vendor sourcing and equipment specifications
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Pre-opening planning and launch timeline management
Training Programs:
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Comprehensive initial training covering operations and beverage preparation
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Staff hiring and onboarding systems
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Point-of-sale, inventory management, and reporting tools
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Food safety, compliance, and operational best practices
Marketing & Brand Support:
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Grand opening marketing strategy and launch support
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Ongoing brand campaigns and promotional initiatives
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Local store marketing guidance
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Menu innovation and seasonal product rollouts
Ongoing Operational Support:
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Dedicated franchise support team
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Performance benchmarking and operational reviews
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Supply chain coordination
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Continuous system improvements and brand updates
This full-spectrum support allows franchisees to focus on execution while leveraging a proven operating system.
Ideal Candidate
The Rush Coffee franchise is well-suited for hands-on operators, multi-unit investors, and entrepreneurs seeking a scalable QSR concept.
Ideal candidates typically possess:
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Business ownership or management experience (QSR or retail preferred)
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Strong leadership and people-management skills
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A passion for customer service and operational excellence
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Financial capability to meet investment requirements
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Interest in developing one or multiple drive-thru locations
Location Preference:
The concept performs best in high-traffic commuter routes, suburban growth areas, and markets with strong morning and daytime demand.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $350,000 – $650,000 |
| Minimum Liquid Capital | $150,000 |
| Site Development & Build-Out | $180,000 – $300,000 |
| Equipment & Fixtures | $90,000 – $150,000 |
| Signage & Branding | $15,000 – $30,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Ongoing Royalty Fee | Percentage of Gross Sales |
| Marketing Contribution | Percentage of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Franchise Term | 10 Years (Renewable) |
| Franchise Units Available | Single-Unit & Multi-Unit |
