Established
2017
Franchise Units
27
Minimum Investment
$90,000
Franchise Fee
$30,000
Total Investment Range
$150,000
Home Based
No
Description
The Rustic Brush is a fast-growing, experience-based DIY craft studio franchise that blends creativity, community, and profitable small-business ownership. Built around guided, hands-on workshops where guests create personalized home décor, the brand has carved out a strong niche in the booming experiential retail and creative leisure industry across the United States.
Unlike traditional retail concepts, The Rustic Brush is designed as a destination experience. Customers don’t just shop—they gather with friends, families, corporate teams, and social groups to create custom wood signs, seasonal décor, and handcrafted home accents in a welcoming studio environment. This “create-and-take” model drives powerful word-of-mouth, repeat visits, and high customer engagement, while keeping inventory risk relatively low.
Why Invest in This Franchise?
Investing in The Rustic Brush franchise offers a unique combination of creativity, profitability, and operational simplicity. The concept is well aligned with modern consumer trends that favor experiences over traditional retail purchases.
Key reasons investors are drawn to this franchise include:
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Experience-driven business model with strong repeat customer behavior
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Multiple revenue streams including workshops, private events, and corporate bookings
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High community engagement and local brand loyalty
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Lower inventory risk due to made-to-order projects
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Flexible operating hours with peak demand during evenings and weekends
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Scalable system with opportunities for multi-unit ownership
Background
Established Year: 2017
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Industry Category: DIY Craft Studios / Experiential Retail / Creative Entertainment
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Founder: Jill Morrison
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Ownership: Privately held franchise system
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Franchise Active Units (USA): 27 locations
The Rustic Brush was founded in 2016 with the vision of creating a welcoming space where people could disconnect from daily routines, engage creatively, and build meaningful connections. What started as a single studio quickly gained momentum as demand grew for hands-on social experiences.
The brand expanded through franchising, focusing on consistency, branding, and structured training systems. Its recognizable rustic-modern aesthetic, customizable workshop offerings, and community-driven atmosphere have supported rapid expansion across suburban and mid-sized markets throughout the United States.
Support Training
The Rustic Brush offers comprehensive franchise support designed to guide owners from launch through long-term operations and growth.
Pre-Launch Support
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Site selection guidance and studio layout planning
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Lease negotiation insights and build-out preparation
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Pre-opening timelines and launch checklists
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Vendor sourcing and supply setup
Training & Education
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Initial training covering operations, staffing, and workshop execution
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Instructor training programs to ensure consistent customer experience
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Pricing strategies, scheduling, and capacity management
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Safety procedures and quality control standards
Marketing & Brand Support
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Brand guidelines and creative assets
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Local marketing strategies including social media and community outreach
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Grand opening marketing support
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Seasonal promotions and campaign planning
Ongoing Support
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Dedicated franchise support team
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New project development and workshop updates
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System-wide best practices and performance benchmarking
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Franchisee collaboration and peer support
Ideal Candidate
The Rustic Brush franchise is best suited for entrepreneurs who enjoy working with people and engaging their local communities.
Ideal franchisees typically have:
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Passion for creativity, events, or experiential businesses
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Strong customer service and interpersonal skills
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Business ownership or management experience (preferred but not required)
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Comfort with local marketing and social media promotion
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Financial capability to meet investment requirements
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Interest in operating a hands-on, people-focused business
This opportunity works well for owner-operators, semi-absentee owners with a manager in place, and investors interested in multi-unit expansion.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Leasehold Improvements & Studio Build-Out | $20,000 – $45,000 |
| Furniture, Tools & Workshop Equipment | $10,000 – $20,000 |
| Initial Supplies & Materials | $5,000 – $10,000 |
| Technology, POS & Software Setup | $2,000 – $5,000 |
| Initial Marketing & Grand Opening | $5,000 – $10,000 |
| Training & Opening Support Expenses | $3,000 – $7,000 |
| Working Capital (3–6 Months) | $15,000 – $25,000 |
| Estimated Total Investment | $90,000 – $150,000 |
