Established
1994
Franchise Units
161
Minimum Investment
$70,000
Franchise Fee
$35,000
Total Investment Range
$120,000
Home Based
No
Description
The Senior’s Choice is a well-established senior home care franchise built around one powerful idea: helping aging adults maintain independence, dignity, and quality of life in the comfort of their own homes. As demand for non-medical senior care continues to rise across the United States, the brand has positioned itself as a trusted, relationship-driven name in a recession-resistant industry.
The franchise operates within the rapidly expanding senior care sector, offering personalized companionship and daily living support services for seniors who prefer aging in place. Rather than relying on institutional care models, The Senior’s Choice focuses on flexible, client-centered care plans that adapt to the changing needs of families. This approach has allowed the brand to build long-term relationships, strong referral networks, and consistent recurring revenue for franchise owners.
Why Invest in This Franchise?
Investing in The Senior’s Choice franchise means entering one of the most stable and fastest-growing service industries in the U.S. The aging population, increasing life expectancy, and preference for home-based care have created sustained demand that is largely unaffected by economic cycles.
Key reasons investors choose this franchise include:
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Recession-resistant industry driven by demographic trends
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Non-medical care model with lower overhead than clinical healthcare businesses
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Recurring revenue through ongoing client care relationships
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Strong community trust and referral-based growth
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Scalable operations without complex medical compliance
Background
Established Year: 1994
Industry Category: Senior Home Care / Non-Medical Home Services
The Senior’s Choice was founded to address a growing need for reliable, compassionate in-home care solutions for aging adults. The brand was created with a clear focus on helping seniors remain in their homes while supporting families with dependable caregiving services.
Over time, the company evolved into a structured franchise system with multiple active territories across the United States. Growth has been driven by steady demand, strong operational standards, and a franchise-first support philosophy.
Franchise Active Units: 161
Ownership Model: Franchised, locally owned and operated territories
Support Training
The Senior’s Choice offers a comprehensive support system designed to guide franchise owners from launch through long-term growth.
Pre-Launch Support
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Territory evaluation and market research
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Business setup and operational planning
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Licensing, compliance, and insurance guidance
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Brand onboarding and launch preparation
Operational & Training Support
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Initial training covering caregiving standards, staffing, scheduling, and compliance
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Proven operational systems and workflows
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Caregiver recruitment and retention strategies
Marketing & Sales Support
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Brand-approved marketing assets and messaging
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Local marketing and community outreach strategies
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Referral development with healthcare professionals and community partners
Ongoing Support
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Continuous coaching and performance reviews
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Access to experienced support teams
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System updates, best practices, and peer collaboration
This structured approach helps franchisees focus on service quality, growth, and local market leadership.
Ideal Candidate
The Senior’s Choice franchise is best suited for entrepreneurs seeking a purpose-driven business with long-term financial potential.
Ideal candidates typically include:
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Owner-operators or semi-absentee investors
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Individuals with management or service-industry experience
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Entrepreneurs passionate about senior care and community service
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Strong communicators and relationship builders
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Investors comfortable managing teams and daily operations
No medical background is required. Franchisees should be committed to maintaining high service standards and building trusted local brands in their territories.
Financial Detail
| Financial Category | Estimated Details |
|---|---|
| Franchise Fee | Approx. $35,000 |
| Total Investment Range | $70,000 – $120,000 |
| Minimum Investment Required | Around $70,000 |
| Initial Setup & Infrastructure | $10,000 – $20,000 |
| Licensing, Insurance & Legal | $5,000 – $10,000 |
| Initial Marketing & Launch Budget | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $15,000 – $30,000 |
| Royalty Fee | Approx. 5% of gross revenue |
| Brand / Marketing Fee | Modest ongoing contribution |
| Territory Type | Single-unit and multi-territory available |
| Expected Break-Even Period | 12 – 24 months |
| Potential ROI | Strong long-term potential |
| Primary Revenue Streams | Hourly in-home care, long-term care plans, companion care |
| Staffing Model | Caregiver-based, scalable team structure |
| Office Requirement | Small office or home-based initially |
