Established
2010
Franchise Units
5
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
In a market where consumers crave indulgence without guilt, The Skinny Dip Frozen Yogurt Bar has carved out a sweet spot. This modern frozen yogurt concept blends self-serve fun with premium ingredients, stylish store design, and a community-driven vibe that resonates with families, students, and health-conscious customers alike.
More than just a frozen yogurt shop, The Skinny Dip Frozen Yogurt Bar positions itself as a lifestyle dessert destination. Guests can customize their treats from a rotating lineup of frozen yogurt flavors and a vibrant toppings bar—creating a personalized experience that keeps them coming back. Its clean, contemporary branding and welcoming atmosphere help it stand out in a competitive dessert category that includes ice cream shops, smoothie bars, and quick-service cafés.
Background
Established Year: 2010
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Franchise Active Units: 5
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Industry Category: Frozen Desserts / Quick Service Restaurant (QSR)
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Founders: Entrepreneurial team focused on modernizing the frozen yogurt experience
The Skinny Dip Frozen Yogurt Bar was created during the frozen yogurt resurgence in the U.S., when consumers began shifting toward lighter dessert options. The founders saw an opportunity to combine premium product quality with stylish store design and a self-serve experience that empowers customers.
From its first location, the brand emphasized freshness, rotating flavors, and visually appealing store layouts. Over time, it refined its operations, supply chain partnerships, and marketing approach to support franchise expansion. Today, the brand continues to build its footprint in high-traffic retail corridors, suburban communities, and mixed-use developments.
Support Training
Franchisees benefit from a comprehensive support system designed to help them launch confidently and operate efficiently.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Store layout and design support
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Vendor sourcing and equipment procurement
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Pre-opening marketing strategy
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Grand opening campaign planning
Initial Training Program
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In-depth operational training
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Equipment usage and maintenance
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Inventory and supply management
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Staff hiring and training guidance
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POS system training
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Customer service excellence standards
Marketing & Brand Support
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National brand assets and templates
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Social media guidance and campaigns
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Local store marketing playbooks
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Seasonal flavor promotions
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Loyalty program frameworks
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Digital marketing strategy recommendations
Ongoing Operational Support
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Dedicated franchise support team
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Field visits and performance reviews
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Operational updates and best practices
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Product innovation and seasonal rollouts
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Ongoing education and training modules
Ideal Candidate
The Skinny Dip Frozen Yogurt Bar is ideal for entrepreneurs who enjoy working in a vibrant, customer-facing environment.
Preferred Traits:
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Strong leadership and team-building skills
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Passion for hospitality and community engagement
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Commitment to brand standards
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Financial capability to fund initial investment and working capital
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Willingness to actively participate in operations (owner-operator preferred, though semi-absentee models may be considered)
Business Background:
Experience in food service, retail, or customer service is helpful but not mandatory. The brand provides comprehensive training, making it accessible for first-time franchise owners.
Location Preference:
Ideal franchisees target:
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High-traffic retail centers
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Near schools, universities, and family neighborhoods
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Lifestyle shopping centers
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Tourist-friendly markets
Entrepreneurs looking to scale with multiple units may find long-term growth potential within the system.
Financial Detail
| Financial Component | Estimated Investment (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Required | ~$180,000 |
| Franchise Fee | $30,000 – $40,000 |
| Build-Out & Infrastructure Cost | $80,000 – $150,000 |
| Equipment & Fixtures | $40,000 – $80,000 |
| Initial Inventory | $8,000 – $15,000 |
| Marketing & Grand Opening Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fees | 5% – 7% of gross revenue |
| Marketing Fund Contribution | 1% – 3% |
