Established
2016
Franchise Units
3
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$50,000
Home Based
No
Description
In today’s competitive foodservice landscape, concepts that blend creativity, comfort, and community stand out. The Waffle Experience has built its reputation on transforming a simple breakfast staple into a chef-driven, crave-worthy dining experience. More than just a waffle shop, the brand delivers an elevated brunch concept that combines sweet and savory culinary innovation with a welcoming neighborhood atmosphere.
From artisan-crafted waffle bases to bold flavor pairings and beautifully plated dishes, the concept resonates strongly with modern diners seeking Instagram-worthy meals without sacrificing quality. The menu goes far beyond traditional breakfast fare—offering signature savory waffles, gourmet sandwiches, seasonal specialties, and curated beverage options that attract morning, brunch, and lunch crowds alike.
Positioned within the booming fast-casual and brunch-focused dining segment, The Waffle Experience has carved out a niche that blends the comfort of breakfast with the sophistication of contemporary dining. Its strong visual appeal, broad demographic reach, and repeat-customer model make it a compelling franchise opportunity for entrepreneurs looking to invest in a scalable, experience-driven restaurant brand across the United States.
Background
Established Year: 2016
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Industry Category: Fast-Casual Restaurant / Brunch & Breakfast Concept
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Founders: Culinary-driven entrepreneurs with hospitality backgrounds
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Headquarters: United States
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Franchise Active Units: 3
The Waffle Experience began with a simple idea—reinvent the waffle. Founded in 2014, the brand quickly gained traction for its imaginative flavor combinations and upscale presentation. What started as a local culinary passion project evolved into a recognized regional favorite, known for high-quality ingredients and a chef-forward approach.
As customer demand grew, the company refined its operational systems and menu engineering to ensure consistency, scalability, and franchise readiness. Today, the brand is expanding strategically across the United States, targeting markets with strong brunch culture, growing suburban populations, and vibrant retail developments.
Support Training
The Waffle Experience franchise system is structured to support both first-time operators and seasoned restaurateurs.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Restaurant design standards and layout planning
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Equipment sourcing and supplier connections
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Pre-opening marketing strategy
Training Program
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Comprehensive operations training at corporate locations
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Kitchen workflow and food preparation systems
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Inventory management and cost control
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Customer service excellence and hospitality standards
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POS system and reporting training
Marketing & Brand Support
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Grand opening campaign strategy
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Digital marketing guidance (social media, online ordering, local SEO)
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Brand-approved creative assets and promotional materials
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Ongoing promotional calendar and seasonal menu rollouts
Ongoing Operational Support
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Field support and operational evaluations
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Vendor relationships and purchasing guidance
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Menu innovation updates
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Performance benchmarking and analytics support
Ideal Candidate
The Waffle Experience seeks franchise partners who are passionate about hospitality and committed to operational excellence.
Ideal candidates include:
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Entrepreneurs with restaurant or foodservice management experience
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Multi-unit operators seeking a differentiated brunch concept
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Investors looking for a hands-on lifestyle business
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Community-driven individuals who value customer relationships
Successful franchisees typically demonstrate:
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Strong leadership and team-building skills
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Financial capability to invest in a full-service fast-casual restaurant
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A commitment to brand standards and culinary consistency
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Interest in high-traffic suburban retail or mixed-use developments
Financial Detail
Total Investment Range: $350,000 – $750,000
Minimum Investment Required: Approx. $350,000
Franchise Fee: $40,000 – $50,000
Infrastructure & Build-Out: $180,000 – $350,000
Equipment & Fixtures: $80,000 – $150,000
Initial Marketing Budget: $15,000 – $30,000
Working Capital (First 3–6 Months): $50,000 – $100,000
Royalty Fees: Typically 5%–7% of gross sales
Marketing Fund Contribution: 1%–3%
