Established
2019
Franchise Units
63
Minimum Investment
$120,000
Franchise Fee
$40,000
Total Investment Range
$250,000
Home Based
No
Description
Tiger Sugar has become one of the most recognizable premium bubble tea brands in the world. Known for its iconic brown sugar “tiger stripe” milk drinks and visually striking cups, the brand has transformed a traditional Taiwanese beverage into a global social media sensation. For entrepreneurs in the United States looking to enter the booming boba and specialty beverage market, Tiger Sugar represents a high-impact, trend-driven franchise opportunity backed by international brand power.
What sets Tiger Sugar apart is not just the drink itself—it’s the experience. Each cup is crafted with hand-cooked brown sugar syrup, fresh milk, and perfectly textured tapioca pearls. The signature caramelized stripes lining the cup create an instantly recognizable look that customers love to photograph and share. In a market where aesthetics drive traffic and viral appeal fuels growth, Tiger Sugar stands in a category of its own.
In the USA, where demand for bubble tea continues to rise across urban centers, college towns, and high-traffic retail hubs, Tiger Sugar sits at the intersection of premium beverage culture and modern dessert indulgence. Its positioning is clear: high quality, premium ingredients, and an elevated in-store brand environment that appeals to Gen Z, millennials, and families alike.
Background
Tiger Sugar was established in 2019 in Taiwan, quickly rising to international prominence due to its brown sugar milk tea innovation. The brand’s commitment to authenticity—particularly its hand-cooked brown sugar syrup—became a defining element of its identity.
From its roots in Taiwan, Tiger Sugar expanded across Asia, North America, and other global markets through a strategic franchise model. Today, the brand operates hundreds of locations worldwide, including multiple stores across the United States.
Industry Category:
Specialty Beverage / Bubble Tea / Quick Service Beverage
Franchise Active Units:65
Brand Journey:
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Originated as a premium brown sugar milk concept
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Gained viral recognition through social media exposure
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Expanded internationally through franchise partnerships
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Entered the U.S. market targeting high-density urban areas and multicultural hubs
Tiger Sugar’s U.S. expansion has focused on key metropolitan markets where demand for premium Asian beverage brands is strongest. The company continues to position itself as a premium, experience-driven bubble tea brand rather than a discount drink concept.
Support Training
Tiger Sugar provides structured franchise support designed to maintain brand consistency and operational efficiency.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Store layout design and branding specifications
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Equipment procurement assistance
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Vendor and supply chain coordination
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Pre-opening marketing strategy
Training Programs
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Comprehensive beverage preparation training
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Quality control standards and brand compliance
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Inventory management systems
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POS system integration training
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Customer service excellence workshops
Training typically includes both classroom instruction and hands-on store training to ensure product consistency.
Marketing Support
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Grand opening campaign materials
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Digital marketing guidelines
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Brand assets and promotional templates
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Seasonal product rollout strategies
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Social media marketing direction
Ongoing Operational Support
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Field operations guidance
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Performance monitoring
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New product development updates
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Continuous brand standards audits
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Supply chain optimization support
The goal is to maintain the premium identity of the brand while allowing franchisees to operate efficiently and profitably.
Ideal Candidate
Tiger Sugar is best suited for entrepreneurs who:
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Have prior experience in retail, QSR, or hospitality (preferred but not mandatory)
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Possess strong operational management skills
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Understand high-volume, fast-paced environments
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Have sufficient capital for build-out and working capital
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Are passionate about premium beverage trends and customer experience
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Prefer urban, suburban retail hubs, or mall locations
Multi-unit operators with food & beverage experience may find this opportunity particularly attractive due to scalability and standardized processes.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $40,000 – $50,000 |
| Leasehold Improvements / Build-Out | $120,000 – $250,000 |
| Equipment & Fixtures | $50,000 – $80,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| POS System & Technology | $8,000 – $15,000 |
| Signage & Branding | $10,000 – $25,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Licenses, Permits & Insurance | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $40,000 – $80,000 |
