1990
60
$70,000
$30,000
$120,000
No
Totally Nutz is one of America’s most exciting and fast-growing gourmet snack franchise concepts, specializing in freshly roasted, cinnamon-glazed nuts served warm and packaged for grab-and-go convenience. Established with a passion for quality, fun, and customer delight, Totally Nutz has carved a niche in the booming snack and concession industry by combining delicious, all-natural products with a unique mobile and event-based business model. With a strong presence at malls, arenas, festivals, airports, and entertainment venues across the USA, Totally Nutz is a brand that stands out for its flexibility, high profitability potential, and engaging customer experience.
As a franchise opportunity, Totally Nutz is designed to be simple, scalable, and rewarding. The concept eliminates the complexity of large kitchens or heavy staff requirements while maximizing margins through specialty products that appeal to a wide demographic. With its reputation for quality, freshness, and entertainment-driven customer engagement, Totally Nutz positions itself as a winning franchise option in the lucrative food & beverage industry.
Why Invest in this Franchise?
Investing in Totally Nutz means stepping into a proven franchise system that blends affordability, mobility, and profitability. Unlike traditional food franchises with heavy infrastructure and labor costs, Totally Nutz offers a lean operational model that allows franchise owners to operate from kiosks, carts, or event booths. This translates into lower overhead, faster returns, and high adaptability to market conditions.
Totally Nutz also capitalizes on the massive demand for snacks at high-traffic venues such as sports arenas, airports, and shopping centers. With strong brand recognition, premium-quality products, and a fun, family-friendly vibe, franchisees enjoy repeat sales and loyal customer bases.
Key benefits include:
Low startup and operating costs compared to traditional restaurants.
Flexible location models: malls, events, fairs, festivals, or permanent retail.
Ongoing support in marketing, operations, and training.
A recession-resistant product with wide market appeal.
A strong brand with decades of growth and customer trust.
Established Year: 1990
Founders: Matt and Yvette Barker
Franchise Units (Approx.): Over 60 locations across the USA
Industry Category: Food & Beverage, Specialty Snacks, Concession-Based Retail
Ownership: Privately held brand with strong family-driven leadership.
Brand Journey & History:
Totally Nutz started with a simple vision: to create a fun, memorable snack experience that combined freshness with entertainment. What began as a family business quickly grew into a national franchise with locations in malls, stadiums, festivals, and airports. Known for its signature cinnamon-glazed almonds, cashews, and pecans roasted fresh on-site, the brand has become a go-to snack choice for Americans looking for premium, grab-and-go treats.
Today, Totally Nutz continues its expansion, supported by a franchise-friendly model that has been proven across multiple U.S. states. Its journey reflects a commitment to quality, franchisee success, and constant adaptation to consumer trends.
Totally Nutz ensures that every franchise owner has the tools, knowledge, and confidence to succeed. Their support system is comprehensive and includes:
Pre-Launch Support:
Site selection guidance (malls, airports, arenas, events).
Business setup assistance, including legal and licensing guidance.
Design, layout, and equipment procurement support.
Training Programs:
In-depth operational training covering roasting, packaging, inventory management, and customer service.
Hands-on sessions at company headquarters or existing franchise outlets.
Marketing and sales training to maximize customer engagement at different event types.
Operational Support:
Detailed operations manuals and guides.
Supply chain assistance for nuts, flavorings, and packaging.
Technology support for payment processing and inventory tracking.
Marketing Support:
National-level branding and promotions.
Social media, digital campaigns, and event marketing strategies.
Local store marketing templates to attract and retain customers.
Ongoing Support:
Regular field visits and performance evaluations.
Access to a community of franchisees for peer learning.
Seasonal promotions and product innovation guidance.
Totally Nutz is best suited for entrepreneurs who value flexibility, customer interaction, and fun in business. Ideal candidates include:
Individuals with a passion for food, snacks, and entertainment-driven retail.
Investors seeking a low-cost franchise with scalable growth potential.
Entrepreneurs with strong networking skills to secure high-traffic locations.
People who enjoy working at events, festivals, malls, and airports.
Franchisees with a modest investment capacity but high drive to succeed.
Both first-time business owners and experienced multi-unit operators.
This franchise is ideal for those who want a semi-passive or full-time ownership model with the ability to expand into multiple units or event-based outlets.
Totally Nutz offers one of the most affordable franchise opportunities in the food and snack sector.
Total Investment Required: $70,000 – $120,000 (varies by location and model).
Minimum Investment: Around $70,000.
Franchise Fee: $30,000.
Infrastructure Cost: Small kiosk, cart, or booth setup; minimal equipment required.
Marketing Budget: $3,000 – $5,000 annually (approx.).
Working Capital: $10,000 – $15,000 recommended.
Royalty Fees: Approx. 6% of gross sales.
Expected ROI: High, with franchisees reporting returns within 12–24 months.
Break-Even Time: Typically 6–12 months depending on traffic and events.
Revenue Streams: In-mall kiosks, event-based sales, airport concessions, stadiums, festivals, wholesale/gifting opportunities.
