Established
1997
Franchise Units
500
Minimum Investment
$2,000,000
Franchise Fee
$100,000
Total Investment Range
$10,200,000
Home Based
No
Description
TownePlace Suites by Marriott is a mid-tier extended stay hotel brand tailored for guests seeking longer accommodations with the comforts of home. Known for its spacious suites, full kitchens, and pet-friendly options, TownePlace Suites offers a strong brand appeal to both leisure and business travelers. As part of the globally recognized Marriott International portfolio, the brand benefits from a loyal customer base and extensive reservation network.
Background
Established in 1997, TownePlace Suites has grown to become one of Marriott International’s fastest-growing extended-stay brands. Marriott’s deep hospitality expertise and global recognition help franchisees operate with proven systems, premium standards, and access to world-class loyalty programs like Marriott Bonvoy. The brand is positioned to serve markets with high demand for long-term accommodations, such as near medical centers, corporate parks, and universities.
Support Training
Franchisees of TownePlace Suites by Marriott receive robust support and training, including:
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Comprehensive pre-opening training and on-site assistance
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Access to Marriott's reservation and revenue management systems
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Ongoing field support and business consulting
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Brand marketing and promotional strategies
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Training for hotel staff through Marriott’s training platforms
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Design and construction guidance during property development
Ideal Candidate
The ideal TownePlace Suites franchisee is:
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An investor or group with hospitality experience or a strong operational partner
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Financially qualified with the ability to manage high-capital investments
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Committed to upholding Marriott’s brand standards
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Interested in building and operating extended stay hotels
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Focused on guest satisfaction, consistent service, and maximizing occupancy
Financial Detail
Franchise Fee: $100,000
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Total Investment Range: $7,500,000 – $10,200,000
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Minimum Net Worth Required: $5,000,000
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Minimum Liquidity Required: $2,000,000
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Royalty Fee: Typically 5% of gross room revenue
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Marketing Fee: Approximately 3%
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Franchise Units in USA: 500+ units (and growing)
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Franchise Term: 20 years (with renewal options)
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Established: 1997