1997
500
$2,000,000
$100,000
$10,200,000
No
TownePlace Suites by Marriott is a mid-tier extended stay hotel brand tailored for guests seeking longer accommodations with the comforts of home. Known for its spacious suites, full kitchens, and pet-friendly options, TownePlace Suites offers a strong brand appeal to both leisure and business travelers. As part of the globally recognized Marriott International portfolio, the brand benefits from a loyal customer base and extensive reservation network.
Established in 1997, TownePlace Suites has grown to become one of Marriott International’s fastest-growing extended-stay brands. Marriott’s deep hospitality expertise and global recognition help franchisees operate with proven systems, premium standards, and access to world-class loyalty programs like Marriott Bonvoy. The brand is positioned to serve markets with high demand for long-term accommodations, such as near medical centers, corporate parks, and universities.
Franchisees of TownePlace Suites by Marriott receive robust support and training, including:
Comprehensive pre-opening training and on-site assistance
Access to Marriott's reservation and revenue management systems
Ongoing field support and business consulting
Brand marketing and promotional strategies
Training for hotel staff through Marriott’s training platforms
Design and construction guidance during property development
The ideal TownePlace Suites franchisee is:
An investor or group with hospitality experience or a strong operational partner
Financially qualified with the ability to manage high-capital investments
Committed to upholding Marriott’s brand standards
Interested in building and operating extended stay hotels
Focused on guest satisfaction, consistent service, and maximizing occupancy
Franchise Fee: $100,000
Total Investment Range: $7,500,000 – $10,200,000
Minimum Net Worth Required: $5,000,000
Minimum Liquidity Required: $2,000,000
Royalty Fee: Typically 5% of gross room revenue
Marketing Fee: Approximately 3%
Franchise Units in USA: 500+ units (and growing)
Franchise Term: 20 years (with renewal options)
Established: 1997
