2017
110
$180,000
$30,000
$7,800,000
No
Trademark Collection by Wyndham is a distinguished soft brand in the midscale to upscale hotel segment, designed for travelers who seek distinctive experiences and independent hotel owners who value flexibility with the support of a global hospitality leader. By joining the Trademark Collection, franchisees benefit from Wyndham's powerful distribution systems while maintaining their property’s unique identity.
Launched in 2017, Trademark Collection by Wyndham was created to support independent-minded hoteliers who want to leverage the scale and resources of Wyndham Hotels & Resorts without compromising on their individuality. It is part of Wyndham’s robust portfolio of 20+ iconic brands and has become a fast-growing soft brand in the hotel industry.
The collection allows owners to operate under their existing identity, while tapping into Wyndham’s award-winning loyalty program (Wyndham Rewards), technology, marketing, and franchise support systems. Today, the brand includes a diverse range of hotels across key U.S. cities and travel destinations.
Trademark Collection by Wyndham franchisees receive comprehensive onboarding and continuous support including:
Pre-opening support: Site selection, property improvement planning, design & layout assistance.
Training programs: Comprehensive initial and ongoing training in sales, marketing, operations, and guest experience.
Marketing & technology: Access to global distribution channels, revenue management tools, online reputation management, and brand-specific marketing campaigns.
Operational support: Regional support teams, quality assurance programs, and business performance guidance.
The ideal franchisee for Trademark Collection by Wyndham includes:
Experienced hotel owners/operators looking to convert an existing property.
Investors seeking flexibility in hotel branding with the backing of a global network.
Hospitality professionals with a strong commitment to service and a desire to maintain a unique hotel identity.
Those who value cost-effective conversion opportunities and access to proven systems and global loyalty programs.
Total Investment Range: $180,000 – $7,800,000+
(Varies based on location, size, and existing property condition)
Minimum Investment: $180,000
Franchise Fee: Typically ranges from $30,000 to $60,000 depending on room count and conversion scope
Royalty Fee: Typically around 5% of gross room revenue
Marketing Fee: Approximately 2%
Franchise Units (USA): Over 110+ hotels and growing
Established Year: 2017
