2015
30
₹ 1,50,00,000
₹ 15,00,000
₹ 1,50,00,000
No
The Unacademy franchise is designed for entrepreneurs who want to be part of a high-growth education brand that blends the power of online learning with face-to-face coaching. Each Unacademy Centre offers a tech-enabled, premium classroom environment where students learn from India’s top educators through live classes, recorded sessions, doubt-solving workshops, and mentorship programs.
This franchise model allows investors to leverage Unacademy’s brand reputation, technology platform, proven pedagogy, and marketing power while operating a profitable business in the booming Indian education sector.
By partnering with Unacademy, you become part of a brand trusted by millions and get the chance to make a meaningful impact in shaping India’s next generation of achievers.
💡 Why Invest in the Unacademy Franchise?
The Indian test-preparation and coaching industry is worth ₹58,000+ crores and is growing at a CAGR of 15–20%, driven by the rising demand for competitive exam coaching and skill-based education.
Unique Selling Points (USPs):
✅ Trusted National Brand – One of India’s largest and most recognized EdTech names.
✅ Hybrid Learning Advantage – Combines the flexibility of online learning with the effectiveness of offline coaching.
✅ Premium Student Experience – State-of-the-art infrastructure, top educators, and personalized mentorship.
✅ Strong Marketing Support – Pan-India branding and advertising campaigns.
✅ High Profitability – Attractive ROI with multiple revenue streams (enrollments, test series, workshops).
✅ Expanding Demand – Competitive exam aspirants are increasing year-on-year, especially in Tier-2 & Tier-3 cities.
✅ Proven Business Model – Replicable and scalable setup designed for quick market penetration.
Established Year: 2015
Founders: Gaurav Munjal, Roman Saini, and Hemesh Singh
Industry Category: Education & Training – EdTech and Test Preparation
Unacademy began as a simple YouTube channel in 2010, created by Gaurav Munjal to share educational videos. In 2015, along with Roman Saini (an ex-IAS officer) and Hemesh Singh, it officially became Unacademy Technologies Pvt. Ltd. Headquartered in Bengaluru, India, Unacademy has grown to become India’s largest learning platform, catering to millions of students preparing for various competitive exams such as UPSC, JEE, NEET, CAT, SSC, and more.
Initially focused purely on online learning, Unacademy disrupted the education sector by delivering quality content through top educators. In 2022, it expanded into offline education by launching Unacademy Centres across India, bringing a hybrid learning experience that combines technology with personalized classroom coaching.
Backed by leading global investors like SoftBank, Tiger Global, and General Atlantic, Unacademy today has a strong market presence across Tier-1, Tier-2, and Tier-3 cities, making it one of the most trusted names in the Indian education industry.
Unacademy offers end-to-end franchise support, ensuring smooth operations from launch to long-term sustainability.
Pre-Launch Support:
Site selection guidance and infrastructure layout planning
Assistance in legal documentation & franchise agreement
Complete setup and interiors plan as per brand guidelines
Operational Support:
Centralized admissions process with CRM tools
Standard operating procedures for academic & administrative functions
Technology integration for live classes, performance tracking, and attendance management
Marketing & Branding Support:
National and local marketing campaigns
Access to brand creatives, promotional materials, and PR support
Social media promotions and targeted digital marketing strategies
Academic Support:
Access to Unacademy’s premium online learning platform
Recruitment and training of faculty
Regular syllabus updates and exam preparation resources
Ongoing Support:
Periodic business reviews and growth strategy discussions
24/7 operational and technical assistance
Annual conferences and franchisee networking opportunities
Who Should Partner with Unacademy?
Becoming a Unacademy franchise partner is more than just an investment — it’s a chance to transform lives through education while running a high-potential business in one of India’s fastest-growing sectors.
Unacademy is looking for motivated, business-minded individuals who share the brand’s vision of making quality learning accessible to every student in India.
Passion for Education:
A genuine interest in student success, competitive exam preparation, and the growth of the education sector.
Commitment to maintaining Unacademy’s high teaching standards and academic excellence.
Business & Management Skills:
Prior experience in running a business, coaching center, or educational institute is preferred (but not mandatory).
Ability to manage teams, handle daily operations, and ensure consistent service quality.
Investment Capability:
Financial ability to invest ₹1.5 – ₹3 crore for infrastructure, technology setup, marketing, and working capital.
Preparedness for ongoing operational expenses until break-even (typically 18–24 months).
Local Market Understanding:
Strong networking skills within the local student community, schools, and colleges.
Knowledge of competitive exam trends in the region.
Commitment & Involvement:
Willingness to be actively involved in the business rather than being an absentee owner.
Focus on delivering a high-quality student experience that reflects Unacademy’s brand promise.
Location & Infrastructure Readiness:
Preferably located in Tier-1, Tier-2, or high-potential Tier-3 cities with a strong base of competitive exam aspirants.
Ability to secure a spacious, well-connected property for setting up the Unacademy Centre as per brand specifications.
The ideal Unacademy franchisee is passionate about education, financially strong, operationally capable, and locally well-connected, with the drive to grow both the brand and their own business in the booming Indian ed-tech and coaching industry.
Total Investment Required: ₹1.5 Crores – ₹3 Crores
Franchise Fee: ₹15 Lakhs – ₹20 Lakhs
Infrastructure Cost: ₹80 Lakhs – ₹1.2 Crores (depending on size & city)
Marketing Budget: ₹5–₹10 Lakhs (initial launch campaign)
Working Capital: ₹20–₹30 Lakhs
Royalty Fees: ~15% of monthly revenue (subject to agreement)
Expected ROI: 30–40% annually
Break-even Point: 18–24 months
Revenue Streams – How Unacademy Franchisees Earn
One of the strongest advantages of partnering with Unacademy is its multiple revenue channels, ensuring diversified income and reducing dependency on a single product line.
The Unacademy Centre Franchise Model allows you to generate revenue from various student and course-related offerings:
Core income source for franchisees.
Offline + hybrid courses for popular competitive exams like UPSC, JEE, NEET, CAT, SSC, Banking, and State PSC.
Courses are priced based on duration, exam type, and faculty demand.
Combination of offline classroom coaching + online Unacademy platform access.
Allows students to attend in-person classes while accessing premium online study material, recorded lectures, and doubt-solving sessions.
Higher perceived value → Higher pricing → Increased margins.
Paid mock tests, online test series, and exam simulations for different competitive exams.
Can be sold separately or as part of a course package.
Low operational cost but high-profit margin product.
Intensive 30–60 day crash courses for last-minute exam preparation.
Attracts students who can’t commit to long-term coaching but still need expert guidance.
Paid skill-based workshops, motivational sessions, and guest lectures from top educators.
These events generate direct income and also act as lead generation for long-term courses.
Selling study materials, books, stationery kits, and learning tools to enrolled students.
Offering additional online subscriptions or advanced-level programs.
Students preparing for multiple exams or attempting re-appearances often re-enroll for new batches, creating a steady revenue cycle.
Multiple income streams = More financial stability.
Seasonal revenue spikes around exam seasons.
High student lifetime value (LTV) due to repeat enrollments and cross-sell opportunities.
Scalability in adding new courses based on local demand.
