Established
2009
Franchise Units
40
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$650,000
Home Based
No
Description
In today’s competitive fast-casual landscape, consumers want more than just a slice of pizza—they want customization, quality ingredients, and a welcoming neighborhood atmosphere. That’s exactly where Uncle Maddio's Pizza stands out. Built around a “create-your-own” pizza concept with fresh toppings, made-from-scratch dough, and a vibrant in-store experience, the brand has carved a strong niche in the U.S. fast-casual dining segment.
Uncle Maddio’s delivers an engaging guest journey. Customers move down a service line selecting crusts, sauces, proteins, vegetables, and cheeses before watching their pizza bake to perfection in high-temperature ovens. The result is a fast, personalized meal that appeals to families, students, young professionals, and health-conscious diners alike. With options including gluten-free crusts, vegan choices, salads, and dessert items, the menu meets modern dietary preferences while maintaining classic pizza appeal.
Why Invest in this Franchise?
-
Growing demand for fast-casual, customizable dining experiences
-
Efficient assembly-line model with controlled food costs
-
Strong family-friendly and community-driven brand positioning
-
Flexible footprint suitable for strip centers, end-caps, and urban retail
-
Multiple revenue channels including dine-in, takeout, catering, and delivery
-
Established brand systems with ongoing franchisee support
Background
Established Year: 2009
-
Founder: Matt Andrew
-
Industry Category: Fast Casual Restaurant / Pizza Franchise
-
Headquarters: United States
Uncle Maddio’s was founded in Atlanta, Georgia, by Matt Andrew, who envisioned a pizza concept combining quick service speed with fresh, premium ingredients. The idea was simple yet powerful—give guests full control over their pizza experience while maintaining operational efficiency behind the scenes.
The brand quickly expanded through franchising, growing across multiple U.S. states. Its growth was fueled by the rising popularity of fast-casual dining and the shift toward interactive food concepts. Over the years, Uncle Maddio’s has refined its store design, menu innovation, and technology integration, including online ordering and third-party delivery partnerships.
Franchise Active Units: Uncle Maddio’s Pizza currently operates around 40 open locations across approximately 20 U.S. states
Support Training
Uncle Maddio’s provides comprehensive franchise support designed to help owners succeed from day one.
Pre-Launch Support
-
Site selection assistance and demographic analysis
-
Lease negotiation guidance
-
Store layout and design support
-
Vendor and supply chain coordination
-
Construction guidance and project management assistance
Initial Training
-
In-depth operational training covering food preparation, inventory control, POS systems, and staffing
-
On-site training prior to grand opening
-
Food safety and quality assurance protocols
-
Financial management and cost control training
Marketing Support
-
Grand opening marketing campaigns
-
Digital marketing guidance including social media strategy
-
Local store marketing toolkits
-
Brand-level promotional campaigns
-
Access to proven advertising templates and materials
Ongoing Operational Support
-
Field support visits
-
Continuous menu development and innovation
-
Technology updates and ordering integrations
-
Performance benchmarking and operational audits
-
Ongoing franchisee communication and training refreshers
Ideal Candidate
Uncle Maddio’s is ideal for:
-
Entrepreneurs passionate about food and hospitality
-
Multi-unit operators seeking expansion in the fast-casual sector
-
Investors with strong leadership and team-building skills
-
Individuals committed to community involvement and local marketing
-
Franchisees with sufficient capital to develop single or multiple locations
While prior restaurant experience can be beneficial, it is not always mandatory. The brand looks for business-minded operators who can follow systems, manage teams effectively, and uphold quality standards.
Financial Detail
Total Initial Investment: Approximately $350,000 – $650,000
-
Minimum Investment Required: Around $350,000
-
Franchise Fee: Estimated $30,000 – $35,000
-
Royalty Fee: Typically around 5% – 6% of gross sales
-
Marketing/Advertising Fee: Approximately 2% – 3%
-
Infrastructure & Build-Out Costs: Major portion of investment depending on square footage
-
Equipment & Fixtures: Ovens, prep stations, refrigeration, POS systems
-
Initial Inventory: Food and supply stock
-
Working Capital: Recommended 3–6 months of operating expenses
