Established
2011
Franchise Units
100
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$500,000
Home Based
No
Description
United Real Estate is one of the fastest-growing, agent-focused real estate brokerage networks in the United States. Built on a powerful combination of innovative technology, competitive commission structures, and full-service brokerage support, the brand has positioned itself as a modern alternative to traditional real estate franchise models.
In an industry where agents often sacrifice profit margins for brand recognition, United Real Estate has flipped the script. The company delivers national brand strength while empowering local brokerage owners and agents to retain more of their earnings. With a strong presence across major U.S. markets and a reputation for affordability and agent-centric policies, United Real Estate appeals to entrepreneurial brokers who want scalability without excessive overhead.
Why Invest in This Franchise?
1. Agent-Centric Commission Model
United Real Estate is known for its competitive commission splits and low fees, helping attract and retain top-performing agents. A strong agent base directly impacts brokerage revenue and long-term sustainability.
2. Technology-Driven Platform
Franchisees gain access to advanced CRM systems, transaction management tools, marketing automation platforms, and data analytics that streamline operations and improve productivity.
3. National Brand Recognition with Local Control
The franchise structure allows brokerage owners to maintain leadership autonomy while leveraging national marketing, branding, and operational standards.
4. Scalable Business Model
Whether launching a boutique brokerage or expanding into a multi-office regional operation, the model supports steady growth through agent recruitment and retention.
5. Recurring Revenue Streams
Brokerage income is generated from agent transaction fees, commission splits, training programs, and ancillary services.
Background
Established Year: 2011
Founders: Rick Haase
Parent Company: United Real Estate operates under United Real Estate Group
United Real Estate was founded in 2011 with the mission of redefining the traditional brokerage model. Rick Haase envisioned a system that would combine the strength of a national network with the profitability and flexibility of independent brokerage ownership.
Since its inception, the brand has experienced rapid expansion across the United States. Through organic growth and strategic acquisitions, the company has established a significant footprint in numerous states.
Franchise Active Units: 100+ offices across the USA
Agent Network: 20,000+ real estate professionals nationwide
The company operates within the residential and commercial real estate brokerage industry and is recognized for its disruptive approach to agent compensation and technology integration.
Support Training
United Real Estate offers comprehensive franchisee and agent support, ensuring that brokerage owners have the tools, knowledge, and systems necessary for sustainable success.
Pre-Launch Support
• Market research and territory evaluation
• Business planning assistance
• Office setup guidance
• Brand implementation and signage standards
• Technology onboarding and CRM setup
Operational Support
• Transaction management systems
• Compliance assistance
• Recruiting strategy frameworks
• Agent onboarding systems
• Performance analytics dashboards
Marketing Support
• National brand campaigns
• Digital marketing templates
• Social media strategies
• Lead generation systems
• Website development and IDX integration
Training & Academic Programs
• Broker leadership training
• Agent productivity coaching
• Sales and negotiation workshops
• Ongoing webinars and certification programs
• Access to proprietary educational resources
Ongoing Support
• Dedicated franchise support team
• Annual conferences and networking events
• Technology updates and system upgrades
• Strategic growth consultations
Ideal Candidate
United Real Estate is best suited for:
• Experienced real estate brokers seeking brand leverage
• Independent brokerage owners wanting national support
• Multi-office operators aiming to scale
• Entrepreneurs with strong leadership and recruiting abilities
• Professionals passionate about agent development and training
Preferred Qualifications
• Active real estate broker license
• Industry experience in residential or commercial sales
• Strong understanding of local market dynamics
• Financial capability to invest in office setup and operations
• Ability to recruit and retain licensed agents
Financial Detail
Total Investment Required: Approximately $150,000 – $500,000+ (varies by market size and office scale)
Minimum Investment: Around $150,000
Franchise Fee: Estimated $25,000 – $45,000
Office Infrastructure Costs: $50,000 – $200,000
Marketing Budget: $10,000 – $30,000 initial launch
Working Capital Requirement: $40,000 – $100,000
Royalty Fees: Typically structured as a percentage of gross revenue or transaction fees
