Established
2012
Franchise Units
2
Minimum Investment
$400,000
Franchise Fee
$49,000
Total Investment Range
$800,000
Home Based
No
Description
The wellness industry in the United States is evolving rapidly—and Urban Float sits at the intersection of science, stress relief, and premium self-care. As a modern float therapy and recovery spa franchise, Urban Float delivers cutting-edge wellness services including float therapy, infrared sauna sessions, cryotherapy, and advanced recovery modalities—all under one sleek, technology-driven roof.
Built for today’s health-conscious consumer, Urban Float caters to professionals, athletes, entrepreneurs, and everyday individuals seeking mental clarity, stress reduction, improved sleep, muscle recovery, and overall well-being. The brand has positioned itself as more than a spa—it’s a recovery and performance enhancement destination.
In a marketplace where consumers are prioritizing preventive health and bio-optimization, Urban Float offers franchisees an opportunity to enter the booming wellness and recovery industry with a recognizable, scalable, and membership-driven business model. With premium interiors, a strong recurring revenue system, and increasing demand for holistic wellness services, Urban Float stands out as a forward-thinking franchise opportunity in the USA.
Background
Established Year: 2012
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Founder: Benjamin “Ben” Kroll
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Industry Category: Health & Wellness / Float Therapy & Recovery Spa
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Franchise Expansion Began: 2015
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Headquarters: United States
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Active Units: 2
Urban Float was founded in 2012 with the goal of making float therapy accessible, affordable, and mainstream. At a time when float therapy was still considered niche, the founder recognized its potential as a scalable retail wellness model.
Over the years, the company refined its operating systems, technology integration, and membership structure. By combining float therapy with complementary recovery services like infrared sauna and cryotherapy, Urban Float evolved into a full-service wellness recovery studio.
Support Training
Urban Float provides comprehensive franchise support designed to help new owners launch confidently and operate efficiently.
Pre-Launch Support
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Site selection and demographic analysis
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Lease negotiation assistance
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Studio design guidelines and build-out specifications
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Equipment sourcing and installation coordination
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Pre-opening marketing strategy
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Grand opening campaign planning
Training Programs
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In-depth operational training at headquarters
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Hands-on training for float systems and equipment
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Staff hiring and onboarding guidance
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Customer service excellence training
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Membership sales training
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Compliance and safety protocols
Operational Support
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Standard operating procedures (SOPs)
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Inventory management systems
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Technology and booking platform setup
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Ongoing performance coaching
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KPI tracking and business optimization guidance
Marketing & Growth Support
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National brand marketing strategies
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Digital marketing templates and campaigns
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Social media guidance
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Email marketing frameworks
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Local marketing playbooks
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Promotional event planning
Ideal Candidate
Urban Float is best suited for entrepreneurs who are:
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Passionate about health, recovery, and wellness
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Business-minded with strong leadership skills
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Comfortable managing a team and driving memberships
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Community-oriented and relationship-focused
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Interested in premium service-based businesses
You do not need prior spa experience, but business acumen and customer service orientation are essential. Ideal candidates may include:
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Multi-unit investors seeking wellness diversification
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Former corporate professionals
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Health and fitness entrepreneurs
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Semi-absentee investors with a strong manager in place
Preferred markets include urban and suburban areas with strong household income demographics and health-conscious populations.
Financial Detail
| Investment Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $49,000 |
| Total Initial Investment | $400,000 – $800,000 |
| Minimum Investment Required | Approx. $400,000 |
| Leasehold Improvements & Build-Out | $150,000 – $350,000 |
| Equipment & Float Pods | $150,000 – $300,000 |
| Initial Marketing & Grand Opening | $15,000 – $30,000 |
| Initial Inventory & Supplies | $10,000 – $25,000 |
| Technology & Booking Systems | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
| Studio Size Requirement | 1,800 – 3,000+ sq. ft. |
| Royalty Fee | Percentage of Gross Revenue |
| Brand Marketing Contribution | Ongoing Percentage Contribution |
| Estimated Break-Even Timeline | 18 – 36 Months |
| Revenue Model | Membership-Based + Service Packages |
