Established
1972
Franchise Units
27
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$700,000
Home Based
No
Description
Vicky Bakery is more than a neighborhood bakery — it’s a cultural institution rooted in authentic Cuban flavors and family tradition. Known for its golden, flaky pastelitos, fresh Cuban bread, hearty sandwiches, and rich café con leche, the brand has built decades of customer loyalty across the United States. For franchise investors seeking a food concept with heritage, emotional connection, and proven demand, Vicky Bakery represents a powerful opportunity.
Positioned within the fast-casual bakery and café segment, Vicky Bakery blends old-world recipes with modern retail efficiency. The concept appeals to a wide demographic: families looking for traditional baked goods, professionals grabbing breakfast and coffee, and lunch crowds craving authentic Cuban sandwiches. With the growing popularity of Hispanic cuisine in the U.S. and increasing consumer interest in artisanal bakery experiences, Vicky Bakery stands out as a brand with both authenticity and scalability.
Background
Established Year: 1972
-
Industry Category: Bakery & Café / Quick-Service Restaurant (QSR)
-
Founders: Founded by the Carbajo family
-
Franchise Active Units: 27+ locations (primarily in Florida, expanding across the U.S.)
-
Ownership: Privately owned, family-led brand
Vicky Bakery was founded in Miami, Florida, by Cuban immigrants who brought authentic recipes and a passion for traditional baking to the American market. What began as a small neighborhood bakery quickly became a beloved local brand. Over the decades, the company refined its systems, product consistency, and operational processes to support expansion through franchising.
Support Training
Vicky Bakery offers comprehensive franchisee support to ensure long-term success.
Pre-Launch Support
-
Site selection assistance and territory analysis
-
Lease negotiation guidance
-
Store layout and design specifications
-
Vendor sourcing and equipment procurement
-
Construction guidance and brand compliance support
-
Grand opening marketing strategy and promotional planning
Initial Training
Franchisees and key managers undergo structured training covering:
-
Baking processes and food preparation
-
Quality control and recipe standardization
-
Inventory management and food cost control
-
Customer service standards
-
POS system training
-
Staff hiring and team development
Operational Support
-
Standard operating procedures manual
-
Supply chain coordination
-
Approved vendor network
-
Performance benchmarking
-
Ongoing business coaching
Marketing Support
-
Brand-level marketing campaigns
-
Social media guidance
-
Local store marketing toolkits
-
Promotional calendar planning
-
Grand opening PR support
Ongoing Assistance
-
Field support visits
-
Product innovation updates
-
Menu enhancements
-
Refresher training programs
-
Technology upgrades and system improvements
Ideal Candidate
Vicky Bakery seeks franchise partners who are:
-
Passionate about hospitality and customer service
-
Community-focused and relationship-driven
-
Financially prepared for full build-out and working capital
-
Strong in team leadership and operations
-
Interested in food service or retail entrepreneurship
While prior restaurant or bakery experience is beneficial, it is not mandatory. The ideal candidate is business-minded, hands-on, and committed to maintaining brand standards.
Preferred markets include:
-
High-density Hispanic communities
-
Urban retail corridors
-
Suburban plazas with strong morning and lunch traffic
-
Mixed-use developments near residential zones
Financial Detail
| Financial Component | Estimated Investment (USD) |
|---|---|
| Total Investment Required | $350,000 – $700,000 |
| Minimum Investment Required | $350,000+ |
| Franchise Fee | $35,000 – $40,000 |
| Build-Out & Leasehold Improvements | $150,000 – $300,000 |
| Equipment & Fixtures | $80,000 – $150,000 |
| Initial Inventory | $15,000 – $25,000 |
| POS System & Technology | $10,000 – $20,000 |
| Marketing & Grand Opening Budget | $15,000 – $30,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Marketing Fund Contribution | 1% – 2% of Gross Sales |
| Estimated Break-Even Timeline | 18 – 36 Months |
| Potential Annual Revenue Range* | $600,000 – $1.2M+ (Location Dependent) |
