1994
20
$252,300
$18,750
$749,500
No
Step into the world of VOM FASS, a globally renowned specialty retailer that has redefined the gourmet food and drink experience. Translated from German as "from the cask," VOM FASS offers a unique, interactive shopping concept centered on the principle of "Look-Taste-Enjoy." We invite customers to sample exquisite, small-batch artisanal oils, fruit vinegars, spirits, and liqueurs directly from magnificent oak casks, glass balloons, and stoneware crocks before having their selection freshly bottled to take home.
Established in Germany in 1994, VOM FASS has grown into a prestigious international brand with over 230 locations in more than 25 countries worldwide, carving out a significant niche in the high-growth Specialty Retail Food and Experiential Retail sectors. In the USA, VOM FASS taps directly into the burgeoning "foodie" culture, offering a compelling blend of high-quality, transparently sourced products and an unmatched personal, educational, and sustainable customer experience. Our dedication to quality is unwavering, with products sourced from passionate growers and artisan producers globally, many of whom we have partnered with for decades. The VOM FASS brand is distinguished by its commitment to sustainability, featuring a core "Zero Waste Concept" and the eco-friendly practice of refilling customer bottles, which appeals strongly to today’s environmentally conscious American consumer.
Why Invest in this Franchise?
Investing in a VOM FASS franchise in the USA is a strategic move into a proven, award-winning, and emotionally engaging business model.
Unique Experiential Retail Model: The "Look-Taste-Enjoy" concept transforms shopping into a sensory adventure, driving high customer engagement, loyalty, and repeat visits that simply cannot be replicated by traditional retail or e-commerce.
High-Quality, Exclusive Products: Franchisees gain access to a carefully curated, exclusive product line of premium oils, vinegars, spirits, and gourmet foods, many not available elsewhere, ensuring a distinct competitive advantage.
Strong Market Positioning: You capitalize on the rapidly expanding American demand for gourmet, healthy, high-quality, and transparently sourced ingredients and specialty gifts. The unique refill model also appeals to the growing segment of customers prioritizing sustainability.
Proven, Turnkey System: Benefit from a globally optimized, award-winning concept (including German Franchise of the Year accolades) that provides a comprehensive roadmap for launch and daily operations.
Multiple Revenue Streams: Beyond direct product sales, stores generate revenue through corporate and personal gifting, in-store events, cooking classes, and personalized consultation services, diversifying your profit potential.
Passion-Driven Business: This is an opportunity to turn a personal passion for fine food, drink, and customer service into a professionally and personally rewarding career.
| Attribute | Details |
|---|---|
| Original Brand Name | Crescendo |
| Current Brand Name | VomFASS |
| Founded | 1994 |
| Founder | Johannes Kiderlen |
| Current CEO / Owner | Thomas Kiderlen |
| Headquarters | Regensburg, Germany (U.S. HQ in Madison, Wisconsin) |
| Industry | Specialty Food & Beverage, Gourmet Retail, Experiential Retail |
| Franchise Units (Global) | Over 300 stores in 25+ countries |
| Franchise Units (USA) | 20+ and expanding |
| Business Model | Retail tasting store – “From the Cask” concept offering oils, vinegars, wines, and spirits |
| Key Differentiator | Taste-before-you-buy model; refillable packaging; sustainable and premium product lines |
| Rebranding Note | Crescendo brand merged into VomFASS to unify global identity |
VomFASS provides comprehensive support in multiple stages:
Pre-Launch:
Assistance with site selection and lease negotiation to ensure high footfall / optimal traffic.
Business planning, including financial projections, budgeting, and regulatory compliance (especially important for alcohol/spirits licensing where applicable).
Design standards for the retail space: store layout, fixtures (casks, amphora, display), ambience / branding consistent with VomFASS’s aesthetic.
Support with sourcing initial inventory, setting up supply chains for oils, vinegars, spices, spirits etc.
Training:
Initial training programs at existing VomFASS stores (tasting, customer service, product knowledge).
Operational training for staff: product handling (especially from bulk casks), quality control, safety, packaging/refill/refuse practices.
Marketing training: storytelling, in-store events, social media, promotions, seasonal/gift offerings.
Sustainability practices and waste-reduction per VomFASS brand standards.
Ongoing Support:
Marketing & national brand support: campaigns, promotional materials, online content, standards for customer experience.
Operational assistance: IT systems, inventory management, POS, quality assurance.
Franchisee community: peer support, sharing of best practices, occasional franchisee events globally.
Product innovation, new product development, seasonal/limited edition offerings to keep the offering fresh.
The best kind of franchisee for VomFASS in the USA would have the following traits:
Passion for specialty foods, culinary arts, wine/spirit culture, or gourmet retail — someone who values quality, taste, provenance, and sustainability.
Retail or hospitality / food & beverage experience, though being an industry veteran is not strictly required: strong customer service/people skills, love of educating and engaging customers.
Entrepreneurial mindset: capable of managing day-to-day operations, marketing locally, upholding brand standards, regularly hosting tastings/events.
Financial capability: sufficient capital to meet the initial investment, plus working capital, possibly multiple store vision.
Location preference: high-traffic areas, affluent suburbs, foodie districts, shopping centers, downtown/tourism areas; states where alcohol/spirits licensing is manageable (or possibility of shop-in-shop without alcohol or side-by-side stores).
Alignment with sustainability and ethical values: Since VomFASS places strong emphasis on environmental stewardship, franchisees who embrace refill/reuse, minimal packaging, sustainable supply chains etc. will be a strong fit.
