Established
2004
Franchise Units
193
Minimum Investment
$341,000
Franchise Fee
$35,000
Total Investment Range
$577,000
Home Based
No
Description
In a marketplace crowded with deep-fried options and heavy processed meals, WaBa Grill stands out as a breath of fresh air. Founded on the principle that "healthy food should be accessible to all," WaBa Grill has spent over two decades redefining the fast-casual experience. By prioritizing high-quality proteins, fresh vegetables, and grains, the brand has successfully captured a massive demographic of health-conscious consumers who refuse to sacrifice flavor for nutrition.
Unlike traditional Quick Service Restaurants (QSRs) that rely on greasy fryers and heat lamps, WaBa Grill uses a flame-grilling technique that seals in juices without the need for excessive oils. Their signature "WaBa Sauce" and commitment to "fresh, never frozen" ingredients have built a loyal, cult-like following. For the modern investor, WaBa Grill represents a socially conscious brand with a streamlined operational model that bypasses many of the headaches associated with traditional fast food—making it one of the most attractive franchise opportunities in the USA today.
Why Invest in a WaBa Grill Franchise?
Investing in WaBa Grill is a strategic move into the wellness and nutrition sector, which is seeing unprecedented growth in 2026. Here is why entrepreneurs are choosing this brand:
Simplified Operations: There are no deep fryers or grease traps required. This means a cleaner kitchen, lower insurance premiums, and a safer environment for staff.
Broad Consumer Appeal: From fitness enthusiasts and office workers to families looking for a wholesome dinner, the menu caters to everyone. This includes plant-based options, wild-caught salmon, and rib-eye steak.
Strategic Growth Phase: While already a powerhouse in the West, the brand is currently expanding into high-growth territories like Texas and Nevada, offering prime real estate opportunities for early movers.
Digital-First Approach: With a robust mobile app and a high percentage of sales coming from delivery and takeout, the business model is resilient against changing consumer habits.
Background
Established Year: 2004 (Franchising since 2006)
Founders: Kyle Lee, Brian Ham, and Eric Lee
Current Active Units: 193 locations
Headquarters: Anaheim Hills, California
Market Presence: While California remains the primary stronghold, the brand is aggressively expanding across the USA Southwest and Central regions.
Industry Category: Fast-Casual / Healthy Asian-Inspired Dining
From its humble beginnings in Southern California, WaBa Grill has grown into a nationally recognized name. It has consistently ranked in the "Top 500" restaurant chains in America, proving that its "Eat Smart, Be Healthy" mantra resonates across diverse demographics.
Support Training
WaBa Grill offers a comprehensive support ecosystem designed to set franchisees up for long-term success, regardless of their prior restaurant experience.
Site Selection & Design: The corporate team provides data-driven assistance in finding the right location and navigating lease negotiations. They also handle architectural layouts to ensure a modern, efficient store flow.
Immersive Training: New owners participate in an intensive 80-hour training program. This includes roughly 15 hours of classroom instruction on business management and 65+ hours of hands-on training at a certified location to master the flame-grilling process.
Grand Opening Support: Marketing experts help coordinate a "Splash" opening event, utilizing local SEO, social media, and traditional PR to ensure foot traffic from day one.
Ongoing Operations: Owners receive continuous support via field consultants, access to a pre-vetted supply chain, and regular updates to the digital ordering platform.
Ideal Candidate
WaBa Grill is looking for partners who are motivated by more than just profit; they want individuals who believe in the brand's mission to improve community health.
Business Acumen: Strong leadership skills and an understanding of P&L statements are essential.
Commitment: While multi-unit developers are highly valued, the brand also seeks dedicated owner-operators who will be present in the daily business.
Passion for Health: A genuine interest in the "healthy living" lifestyle helps in authentic community engagement.
Financial Readiness: Candidates must meet the minimum liquid capital and net worth requirements to ensure the business is well-funded during the ramp-up phase.
Financial Detail
| Category | Estimated Investment (2026) |
| Total Initial Investment | $341,000 – $577,000 |
| Minimum Liquid Capital | $250,000 |
| Net Worth Requirement | $1,000,000 |
| Initial Franchise Fee | $35,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing/Ad Fund | 3% – 4% of Gross Sales |
