Established
2020
Franchise Units
1
Minimum Investment
$209,400
Franchise Fee
$29,900
Total Investment Range
$376,900
Home Based
No
Description
Wafflez N Creamz: A Sweet Revolution in the American QSR Market
In a world where dessert is no longer just a "final course" but a standalone experience, Wafflez N Creamz has emerged as a powerhouse in the Quick Service Restaurant (QSR) sector. Our brand is built on a simple yet irresistible premise: combining the crispy, golden perfection of gourmet waffles with the velvety richness of premium creams and toppings.
Positioned at the intersection of "comfort food" and "lifestyle indulgence," Wafflez N Creamz has carved out a unique reputation for quality and innovation. Unlike traditional breakfast spots, we have transformed the waffle into a versatile, all-day treat—serving as a morning pick-me-up, an afternoon snack, and a late-night craving. Our market positioning focuses on the "attainable luxury" segment, offering high-end, Instagram-worthy desserts at a price point that keeps customers coming back weekly. In the competitive USA dessert landscape, Wafflez N Creamz stands out by prioritizing fresh, made-to-order batter and a "customer-first" service culture that makes every visit a celebration.
Why Invest in this Franchise?
Investing in Wafflez N Creamz isn't just about owning a dessert shop; it’s about joining a high-growth brand with a proven roadmap.
Resilient Business Model: The dessert and snack industry continues to show remarkable growth in the USA, proving to be "recession-proof" as consumers look for small, affordable indulgences even during economic shifts.
Operational Simplicity: Our streamlined kitchen processes do not require master chefs. With high-quality premixes and standardized cooking times, you can maintain consistency with a lean staff.
High Profit Margins: With low raw material costs and high average transaction values, the potential for a strong bottom line is built into the menu.
Brand Magnetism: Our aesthetic "Wafflez" designs and signature "Creamz" blends are built for the digital age, naturally attracting social media influencers and local foodies, which reduces your organic marketing costs.
Background
Founded/Established: 2013
Franchising Since: 2020
Founders & Leadership: Led by CEO James Davis.
Company History: Wafflez N Creamz began its journey in Houston, Texas, born from a passion for elevating Southern comfort staples. From its early days, the brand quickly became a local legend for its "4pc Tender W/ Waffle" and signature garlic butter "Shrimp N Gritz."
Brand Ownership: Privately held and founder-led, ensuring the original vision of quality and community remains at the core of every expansion.
Market Presence: While deeply rooted in the Texas market, the brand has structured its operations for a nationwide rollout, targeting high-foot-traffic urban centers and suburban hubs across the USA.
Industry Category: Food & Beverage – Specialty QSR / Dessert & Savory Waffles.
Franchise Active Units: 1
Support Training
We believe our franchisees are our partners. To ensure your success, we provide a 360-degree support system that covers every phase of the business:
Pre-Launch Training: A comprehensive 40-hour program (approximately 31.5 hours of on-the-job training and 8.5 hours of classroom instruction) covering everything from batter chemistry to POS management.
Site Selection & Design: We assist in identifying high-traffic locations and provide architectural guidelines to ensure your store captures the signature Wafflez N Creamz modern-yet-cozy aesthetic.
Operational Support: A detailed operations manual and ongoing access to field consultants to help you optimize labor costs and inventory management.
Marketing & Branding: National brand awareness campaigns combined with local store marketing (LSM) toolkits, including social media assets and grand opening PR strategies.
Supply Chain Excellence: Access to our vetted network of suppliers to ensure you get the best pricing on premium ingredients and packaging.
Ideal Candidate
We are looking for passionate "Brand Ambassadors" rather than just passive investors. The ideal Wafflez N Creamz partner should possess:
Entrepreneurial Spirit: A hands-on approach to business with a drive to grow multiple units in a protected territory.
Operational Background: While prior restaurant experience is a plus, a strong background in retail management, hospitality, or general customer service is highly valued.
Community Connection: A desire to make their store a local landmark where families, students, and workers feel welcome.
Financial Capability: The liquid capital to cover the initial startup phase and the creditworthiness to secure necessary equipment financing.
Location Preference: Ideal candidates focus on high-visibility retail spaces (ranging from 800 to 1,200 sq. ft.) in shopping malls, university towns, or busy transit hubs.
Financial Detail
| Category | Details (Estimated) |
| Total Investment Required | $209,400 – $376,900 |
| Minimum Cash Required | Contact for Details |
| Initial Franchise Fee | $29,900 |
| Royalty Fee | 4.5% of gross sales |
| Marketing/Ad Fund Fee | 0.5% of gross sales |
| Infrastructure & Build-out | Included in total investment range |
| Working Capital | Recommended $30,000 – $50,000 |
| Agreement Term | 15 Years |
