Established
1987
Franchise Units
40
Minimum Investment
$103,000
Franchise Fee
$12,500
Total Investment Range
$320,000
Home Based
No
Description
When you think of a classic American summer—families pedaling along a sun-drenched boardwalk or couples gliding across a mirrored lake in a swan boat—you are likely picturing Wheel Fun Rentals. As the nation’s undisputed leader in the specialty rental industry, Wheel Fun Rentals has spent decades turning public spaces into playgrounds.
This isn't just a bike shop; it is an experience-driven powerhouse. We operate in the "memory-making" business, providing the catalyst for family outings, first dates, and tourist adventures. With a massive footprint across the USA’s most iconic parks, beaches, and resorts, the brand enjoys a built-in audience of over 2.5 million guests annually. By joining this network, you aren't just starting a business; you’re inheriting a legacy of safety, joy, and a rock-solid reputation that resonates with every generation.
Why Invest in this Franchise?
Investing in Wheel Fun Rentals means stepping into a lifestyle-focused business with high barriers to entry for competitors.
Market Dominance: We are the #1 brand in our niche. Our custom-designed Surrey cycles and specialty watercraft aren't just equipment; they are iconic landmarks of leisure.
Low Competition: Unlike coffee shops or gyms, the specialty recreation rental market is protected. We secure exclusive rights to high-traffic municipal and state park locations.
Multiple Revenue Streams: Your bottom line isn't just dependent on hourly walk-ups. Revenue flows from corporate teambuilding, school field trips, organized scavenger hunts, and pre-booked group events.
Proven Resilience: Outdoor recreation has shown incredible staying power. Even during economic shifts, families prioritize affordable, local, and health-conscious activities.
Operational Simplicity: This is a straightforward model focused on hospitality and equipment maintenance, making it an ideal choice for first-time business owners or seasoned investors looking for a "fun" addition to their portfolio.
Background
Established Year: Founded in 1987; Franchising since 2001.
Active Units: Over 40+ locations across the USA.
Founders & History: The journey began when Brian McInerney discovered the Surrey cycle in Italy and realized the American market was starving for unique outdoor entertainment. He later partnered with Al Stonehouse, the former president of Diamondback Bicycles, to scale the concept.
Brand Evolution: Originally a small rental stand in Ventura, California, the company evolved into Freetime Inc., the parent company and manufacturer. This vertical integration means franchisees get equipment built specifically for heavy-duty commercial use, not flimsy consumer models.
Market Presence: From the National Mall in D.C. to the shores of California, the brand is a staple in the American tourism landscape.
Support Training
Wheel Fun Rentals provides a "business in a box" support system designed to take the guesswork out of ownership:
Initial Training Camp: You will undergo an intensive one-week training program at a corporate training store. This covers everything from the "greasy" side (fleet maintenance) to the "glossy" side (customer service and POS management).
Site Acquisition & Negotiation: We don't just help you find a spot; we help you win the bid. Our team has decades of experience navigating city hall and park department contracts.
Marketing & Creative Services: You’ll have access to a full-service in-house marketing agency that handles your digital presence, local SEO, and national brand awareness campaigns.
Operational Tools: Every franchisee receives comprehensive operations manuals, staff training videos, and access to a proprietary "meeting board" where you can collaborate with other owners nationwide.
Ongoing Field Support: Regular visits from corporate specialists ensure your fleet is running efficiently and your margins are optimized.
Ideal Candidate
We aren't looking for master mechanics; we are looking for ambassadors of fun. The ideal candidate fits the following profile:
The Community Connector: Someone who loves being the "face" of their business and building relationships with local hotels, tourism boards, and schools.
The Experience Maker: An entrepreneur who understands that we sell smiles, not just pedals. A focus on hospitality is non-negotiable.
Financial Capability: Candidates should have a net worth of $300,000 and at least $200,000 in liquid capital to ensure a healthy start.
Active Involvement: While multi-unit ownership is possible, we value owners who are ready to be hands-on during the peak season to ensure brand standards are met.
Passion for the Outdoors: If you'd rather be in a park than a cubicle, this is your calling.
Financial Detail
| Category | Investment Details |
| Minimum Liquid Capital | $200,000 |
| Franchise Fee | $12,500 – $25,000 (Based on territory) |
| Total Investment Range | $103,000 – $320,000 |
| Royalty Fees | Percentage of gross sales (Inquire for specifics) |
| Infrastructure Costs | Covers kiosks, storage, and fleet inventory |
| Expected ROI | High-margin potential with seasonal peaks |
| Break-Even Time | Varies by location and foot traffic volume |
