Established
2005
Franchise Units
215
Minimum Investment
$144,000
Franchise Fee
$45,000
Total Investment Range
$183,000
Home Based
Yes
Description
The Zoomin Groomin Concept: Where Convenience Meets Care
In a world where convenience is king, Zoomin Groomin has carved out a dominant position in the American pet services market. The concept is simple yet transformative: instead of pet owners enduring the "salon day" struggle—complete with stressful car rides, noisy waiting rooms, and hours spent in cages—the spa comes to them.
Zoomin Groomin operates a fleet of state-of-the-art, eco-friendly mobile salons that provide one-on-one, cage-free grooming sessions right in the customer's driveway. This "pet-first" philosophy has turned the brand into a household favorite across the USA. By focusing on a high-end, personalized experience, the franchise commands premium pricing and enjoys an incredibly high customer retention rate. For the franchisee, this means a scalable, home-based business model that skips the "rent trap" and focuses on what truly matters: delivering exceptional service and building a local empire.
Why Invest in Zoomin Groomin?
Investing in a Zoomin Groomin franchise isn't just about grooming dogs; it’s about owning a piece of the recession-resistant pet care sector. Here’s why entrepreneurs are choosing this brand:
Mobile Advantage: No long-term leases, no expensive build-outs, and no property taxes. Your "office" is a high-visibility, rolling billboard that markets itself every time you drive.
Semi-Absentee Friendly: You don’t need to be a groomer. Most owners act as executive managers, focusing on marketing, hiring, and scaling while professional groomers handle the pets.
Sustainability: Zoomin Groomin uses eco-friendly products and specialized equipment that uses 90% less water than traditional salons, appealing to the modern, environmentally-conscious consumer.
Scalability: Start with one van and grow into a multi-unit fleet as your client list expands. The "Area Representative" model also allows for regional expansion.
Brand Power: Backed by Loyalty Brands, a franchise powerhouse led by industry legend John Hewitt, you gain access to a level of expertise and buying power rarely found in the pet industry.
Background
Established Year: 2005
First Unit Franchised: 2006
Headquarters: Virginia Beach, VA / Tampa, FL
Parent Company: Loyalty Brands (Acquired Zoomin Groomin in 2021)
Founders: Donna Shehee (Founder); Currently led by CEO Josh Fitzgerald.
Active Units: Over 215+ units across the USA.
Industry Category: Pet Services / Mobile Pet Grooming.
The brand underwent a massive transformation in 2021 when it was acquired by Loyalty Brands. Under the guidance of John Hewitt (founder of Jackson Hewitt and Liberty Tax), the system was optimized for rapid growth. In late 2025, former franchisee-turned-leader Josh Fitzgerald stepped in as CEO, bringing an "operator-first" perspective to the corporate team.
Support Training
Financial Assistance Provided: Yes
Site Selection Assistance: No; Mobile Business
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
8 hours of pre-requisite virtual training and 3 days of classroom training in Virginia Beach, VA.
Ideal Candidate
Monitoring, scheduling, receiving and booking appointments in the POS and Booking systems. No Grooming experience required.
IDEAL CANDIDATE
Someone who is a pet owner or passionate about pets. Some of best franchisees came from a nursing background. Someone who is friendly over the phone and likes being connected to the community.
Financial Detail
Zoomin Groomin franchise fees for 2026:
Cash Investment: $75,000
Total Investment: $144,000–$183,000
Minimum Net Worth: $150,000
Franchise Fee: $45,00
Fleet Financing Opportunities
Royalty: 8%
Advertising: 2%
Item 19: Yes; average van in 2024. High End: $292,744 | Median: $186,770
Average Number of Employees: 2
Visa Candidates: Yes
Passive Ownership: Semi
Semi-Passive Ownership: Yes
Home-Based: Yes
B2B: No
Master Franchise Opportunities: Yes
Veteran and First Responder Discount: Yes; 10%