1976
30
$30,000
Inquire
$300,000
No
1-800-Flowers is a premier franchise opportunity that blends tradition with innovation in the floral and gifting market. The franchise offers customers an extensive selection of fresh flowers, plants, gourmet treats, and unique gifts delivered with efficiency and care.
The business model is built on convenience — allowing consumers to order easily via phone or online, with the assurance of quality and timely delivery. Franchisees benefit from a well-established brand recognized for its reliability and diverse product offerings.
As a franchise owner, you tap into a thriving market fueled by personal occasions like birthdays, anniversaries, holidays, and corporate gifting demands. The brand’s leadership in technology and customer service positions franchisees to capitalize on evolving consumer habits and growing online sales.
Strong brand recognition: 1-800-Flowers is a household name with decades of consumer trust.
Wide product range: Beyond flowers, the franchise offers gourmet foods, gift baskets, chocolates, and plants.
Advanced technology: Robust online platform and order fulfillment systems streamline operations.
Nationwide same-day delivery: Efficient logistics network provides competitive advantage.
Seasonal and recurring demand: Major spikes during Valentine’s Day, Mother’s Day, Christmas, and corporate events.
Growing consumer trend: Rising preference for online gifting and convenience boosts sales.
Proven profitability: Multiple revenue streams and low overhead relative to potential returns.
Scalable business: Ability to grow through corporate partnerships and local marketing.
The USA floral and gifting market is expansive and expected to grow steadily, driven by increasing consumer spending and digital shopping trends. This makes 1-800-Flowers a strategic investment for entrepreneurs looking for a resilient, adaptable business.
1-800-Flowers.com, Inc. was founded in 1976 by Jim McCann, who transformed a single New York City flower shop into a nationwide leader in floral and gift delivery services. Originally launched as a toll-free flower ordering service, the company evolved alongside technology trends, becoming one of the first to leverage e-commerce to revolutionize floral retail.
Today, 1-800-Flowers boasts over 30 franchise locations across the USA and serves millions of customers with fresh flowers, gourmet baskets, plants, and personalized gifts. The brand operates predominantly in the floral retail and gifting industry, focusing on convenient, reliable same-day delivery services. The company remains a publicly traded business with a rich history of acquisitions, expanding its product portfolio to include brands like Harry & David and Fannie May Chocolates.
The brand's footprint covers major metropolitan areas, suburban markets, and online platforms, making it a strong contender in the US gifting and floral space.
1-800-Flowers offers comprehensive support to ensure franchise success:
Pre-Launch Support: Site selection assistance, lease negotiation guidance, and business planning.
Operational Training: Hands-on training covering floral design, customer service, order management, and delivery logistics.
Marketing Support: National advertising campaigns, digital marketing tools, local store marketing strategies, and promotional materials.
Technology Training: Instruction on the proprietary e-commerce platform, CRM tools, and inventory management systems.
Ongoing Assistance: Regular performance reviews, refresher courses, operational audits, and updates on new product lines and marketing innovations.
Supply Chain Support: Access to high-quality floral suppliers, gift merchandise, and logistics partners.
This structured support ecosystem helps franchisees minimize risks and optimize business operations effectively.
The ideal 1-800-Flowers franchisee is an entrepreneur with:
Passion for customer service and gifting
Experience in retail, hospitality, or e-commerce industries (preferred but not mandatory)
Strong business acumen and operational management skills
Ability to invest the required capital and manage working capital efficiently
Location preference in suburban or urban areas with high population density and disposable income
A commitment to upholding the brand’s reputation and customer experience standards
Enthusiasm for learning and adapting to the digital and floral retail market dynamics
Franchisees who are community-oriented, proactive in marketing, and focused on delivering superior customer satisfaction will thrive in this business.
Total Investment Required: Approximately $150,000 to $300,000 USD (varies by location and store size)
Minimum Franchise Fee: Around $30,000 USD
Infrastructure Costs: Includes leasehold improvements, inventory, POS systems, and delivery vehicles
Marketing Budget: Contribution to national and local advertising (approximately 4-6% of gross sales)
Working Capital: Recommended minimum of $50,000 for initial operational expenses
Royalty Fees: Typically 6-8% of gross sales (may vary)
Expected ROI: Many franchisees report a return on investment within 2-3 years, supported by steady sales and seasonal surges
Break-even Time: Generally within 12 to 18 months, depending on market conditions and operational efficiency
Potential Revenue Streams: Retail floral sales, corporate accounts, online orders, gift baskets, event catering, and holiday specials
