2010
20
$100,000
$25,000
$473,000
No
32 A YOGURT BAR offers a self-serve frozen yogurt experience where customers take full control of their dessert creations. The store features a rotating menu of flavors—including fat-free, low-fat, kosher-certified, and no-sugar-added options—paired with a premium toppings bar stocked with fresh, hand-cut fruit, nuts, candies, sauces, and seasonal specialties.
The brand stands out for its commitment to quality and freshness—all fruits are prepared in-store daily, and topping selections are regularly updated to keep customers excited. With its bright, modern store design, upbeat atmosphere, and strong brand personality, 32 A YOGURT BAR appeals to families, young adults, and dessert lovers of all ages.
Unique Selling Points (USPs)
Fully self-serve concept, reducing labor costs and increasing operational efficiency.
Fresh fruit and premium toppings prepared in-house daily.
Rotating menu that keeps customers coming back for variety.
Backed by Pizitz Management Group’s proven franchise expertise.
USA Market Demand & Consumer Trends
Increasing demand for customizable, interactive dining experiences.
Frozen yogurt perceived as a better-for-you dessert alternative.
Strong appeal to health-conscious millennials, families, and Gen Z.
Growth Potential & Brand Popularity
Current presence in nine U.S. states, with high scalability potential.
Growing consumer preference for personalized treats and experiential retail.
Profitability
Lower staffing needs due to self-serve model.
Multiple revenue streams including dine-in, takeout, catering for events, and seasonal promotions.
Established Year & Founders
32 A YOGURT BAR, also known as 32 DEGREES YOGURT BAR, was founded in 2010 by Pizitz Management Group, a family-owned Alabama-based enterprise already recognized as the nation’s largest Great American Cookies® franchisee. With decades of proven expertise in franchising and retail operations, the group created 32 A YOGURT BAR to capture the growing frozen dessert trend while offering a superior, self-serve experience.
Franchise Units & Ownership
By 2013, the brand had expanded to around 20 franchise locations across nine U.S. states, with a mix of franchised and company-owned stores. The brand continues to seek multi-unit operators and single-unit owners for further nationwide growth.
Brand Journey & Company History
From the start, 32 A YOGURT BAR was built on the principle of freshness, fun, and flexibility. The founders leveraged their deep operational background to design a concept that combined premium frozen yogurt, freshly cut fruits, and a vast selection of toppings—all in a vibrant, customer-friendly environment. This approach positioned the brand as a leader in the self-serve frozen dessert industry.
Market Presence in the USA & Industry Category
Operating in the Food & Beverage – Frozen Yogurt / Frozen Dessert category, 32 A YOGURT BAR has established a footprint in diverse markets, from suburban shopping centers to urban hotspots. The U.S. frozen dessert market continues to thrive, supported by health-conscious trends, family-focused dining, and the popularity of customizable, interactive food experiences.
Pre-Launch Support
Site selection assistance and lease negotiation support.
Store layout and design guidance to reflect brand identity.
Vendor and equipment sourcing.
Operational Training
Comprehensive “32° University” program covering daily operations, inventory management, and customer service.
In-store training at both corporate and franchise locations.
Marketing Support
Local marketing plan creation, promotional material design, and social media strategy guidance.
Access to national and regional marketing campaigns.
Ongoing Support
Dedicated field consultants for operational troubleshooting.
Continuous product development and seasonal flavor introductions.
Vendor relationship management to ensure consistent product quality.
The ideal 32 A YOGURT BAR franchise owner is:
Entrepreneurial with strong leadership and people skills.
Experienced in sales, marketing, or retail management (preferred, not mandatory).
Passionate about hospitality, customer service, and community engagement.
Financially capable of meeting investment requirements.
Interested in locations with strong foot traffic, such as malls, lifestyle centers, and urban retail hubs.
Total Investment: $271,000 – $473,000
Minimum Liquid Capital: $100,000
Net Worth Requirement: $400,000
Franchise Fee: ~$25,000
Franchise Units: ~20 across the USA
Infrastructure Cost: Included in total investment (store build-out, equipment, signage).
Marketing Budget: Included in launch capital; ongoing contributions for advertising may apply.
Working Capital: Varies by location and store size.
Royalty Fees: As per Franchise Disclosure Document (FDD).
Expected ROI: Typically targeted within 12–24 months, depending on sales performance.
Break-Even Time: Estimated 12–18 months.
Revenue Streams: In-store yogurt sales, toppings, beverages, catering, and seasonal promotions.
