Established
2010
Franchise Units
20
Minimum Investment
$100,000
Franchise Fee
$25,000
Total Investment Range
$473,000
Home Based
No
Description
32 A YOGURT BAR offers a self-serve frozen yogurt experience where customers take full control of their dessert creations. The store features a rotating menu of flavors—including fat-free, low-fat, kosher-certified, and no-sugar-added options—paired with a premium toppings bar stocked with fresh, hand-cut fruit, nuts, candies, sauces, and seasonal specialties.
The brand stands out for its commitment to quality and freshness—all fruits are prepared in-store daily, and topping selections are regularly updated to keep customers excited. With its bright, modern store design, upbeat atmosphere, and strong brand personality, 32 A YOGURT BAR appeals to families, young adults, and dessert lovers of all ages.
Why Invest in This Franchise?
Unique Selling Points (USPs)
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Fully self-serve concept, reducing labor costs and increasing operational efficiency.
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Fresh fruit and premium toppings prepared in-house daily.
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Rotating menu that keeps customers coming back for variety.
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Backed by Pizitz Management Group’s proven franchise expertise.
USA Market Demand & Consumer Trends
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Increasing demand for customizable, interactive dining experiences.
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Frozen yogurt perceived as a better-for-you dessert alternative.
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Strong appeal to health-conscious millennials, families, and Gen Z.
Growth Potential & Brand Popularity
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Current presence in nine U.S. states, with high scalability potential.
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Growing consumer preference for personalized treats and experiential retail.
Profitability
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Lower staffing needs due to self-serve model.
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Multiple revenue streams including dine-in, takeout, catering for events, and seasonal promotions.
Background
Established Year & Founders
32 A YOGURT BAR, also known as 32 DEGREES YOGURT BAR, was founded in 2010 by Pizitz Management Group, a family-owned Alabama-based enterprise already recognized as the nation’s largest Great American Cookies® franchisee. With decades of proven expertise in franchising and retail operations, the group created 32 A YOGURT BAR to capture the growing frozen dessert trend while offering a superior, self-serve experience.
Franchise Units & Ownership
By 2013, the brand had expanded to around 20 franchise locations across nine U.S. states, with a mix of franchised and company-owned stores. The brand continues to seek multi-unit operators and single-unit owners for further nationwide growth.
Brand Journey & Company History
From the start, 32 A YOGURT BAR was built on the principle of freshness, fun, and flexibility. The founders leveraged their deep operational background to design a concept that combined premium frozen yogurt, freshly cut fruits, and a vast selection of toppings—all in a vibrant, customer-friendly environment. This approach positioned the brand as a leader in the self-serve frozen dessert industry.
Market Presence in the USA & Industry Category
Operating in the Food & Beverage – Frozen Yogurt / Frozen Dessert category, 32 A YOGURT BAR has established a footprint in diverse markets, from suburban shopping centers to urban hotspots. The U.S. frozen dessert market continues to thrive, supported by health-conscious trends, family-focused dining, and the popularity of customizable, interactive food experiences.
Support Training
Pre-Launch Support
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Site selection assistance and lease negotiation support.
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Store layout and design guidance to reflect brand identity.
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Vendor and equipment sourcing.
Operational Training
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Comprehensive “32° University” program covering daily operations, inventory management, and customer service.
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In-store training at both corporate and franchise locations.
Marketing Support
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Local marketing plan creation, promotional material design, and social media strategy guidance.
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Access to national and regional marketing campaigns.
Ongoing Support
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Dedicated field consultants for operational troubleshooting.
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Continuous product development and seasonal flavor introductions.
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Vendor relationship management to ensure consistent product quality.
Ideal Candidate
The ideal 32 A YOGURT BAR franchise owner is:
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Entrepreneurial with strong leadership and people skills.
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Experienced in sales, marketing, or retail management (preferred, not mandatory).
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Passionate about hospitality, customer service, and community engagement.
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Financially capable of meeting investment requirements.
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Interested in locations with strong foot traffic, such as malls, lifestyle centers, and urban retail hubs.
Financial Detail
Total Investment: $271,000 – $473,000
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Minimum Liquid Capital: $100,000
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Net Worth Requirement: $400,000
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Franchise Fee: ~$25,000
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Franchise Units: ~20 across the USA
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Infrastructure Cost: Included in total investment (store build-out, equipment, signage).
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Marketing Budget: Included in launch capital; ongoing contributions for advertising may apply.
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Working Capital: Varies by location and store size.
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Royalty Fees: As per Franchise Disclosure Document (FDD).
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Expected ROI: Typically targeted within 12–24 months, depending on sales performance.
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Break-Even Time: Estimated 12–18 months.
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Revenue Streams: In-store yogurt sales, toppings, beverages, catering, and seasonal promotions.