2014
50
$250,000
$30,000
$450,000
No
FiiZ Drinks is redefining the beverage industry with a fun, customizable, and social soda bar experience that brings people together. Known for its signature mixology of specialty sodas, energy drinks, flavored waters, and sweet treats, FiiZ has become one of the fastest-growing beverage franchises in the United States. The brand is not just about drinks — it’s about creating a vibrant, community-driven environment where customers feel energized and connected.
FiiZ stands out by tapping into the “craft soda” and “custom beverage” movement — combining nostalgic charm with modern flavors and an engaging retail atmosphere. With an ever-expanding menu that features hundreds of combinations, from classic cola twists to unique concoctions with fruit purees and creamy finishes, FiiZ Drinks has built a passionate following across multiple states.
As a franchise opportunity, FiiZ Drinks offers entrepreneurs a business model that blends profitability with purpose — giving owners the chance to serve joy in a cup while participating in a rapidly growing beverage trend that appeals to all ages.
Why Invest in This Franchise?
Investing in a FiiZ Drinks franchise means stepping into one of the most exciting sectors of the quick-service industry — the specialty beverage market. Here’s why FiiZ is a smart choice for franchise investors:
Explosive Market Demand: Consumers are increasingly seeking alternatives to traditional coffee and alcohol chains. The demand for customizable, refreshing, and Instagram-worthy drinks continues to rise, especially among Gen Z and millennials.
Proven Business Model: FiiZ has perfected a franchise system that emphasizes operational efficiency, low overhead, and strong profit margins.
Unique Product Appeal: With a menu designed around creativity and personalization, customers can enjoy endless combinations — making every visit different and engaging.
Community-Focused Brand: FiiZ stores quickly become local gathering spots, hosting events, fundraisers, and social meetups that strengthen community ties and brand loyalty.
Franchise Growth Momentum: The company is rapidly expanding throughout the USA, backed by robust franchise support, marketing power, and brand recognition.
Founded Year: 2014
Headquarters: Bountiful, Utah, USA
Founders: Rich & Sarah Finlinson, Zack & Jill Oates
Industry: Specialty Beverage / Quick-Service Restaurant
Franchise Units (2025): 50+ locations and rapidly expanding
FiiZ Drinks began its journey in 2014 when two Utah-based couples — Rich and Sarah Finlinson and Zack and Jill Oates — recognized an exciting opportunity in the growing demand for specialty soda and customizable drink experiences. The founders combined their entrepreneurial spirit and love for community gatherings to create a unique concept centered around fun, flavor, and friendship.
What started as a small soda shop in Bountiful quickly became a regional sensation, drawing long lines of loyal fans eager to try FiiZ’s one-of-a-kind drink combinations. Each location serves up custom-mixed sodas, energy drinks, flavored waters, lemonades, and smoothies, all designed to give customers a joyful, shareable experience.
Over the years, FiiZ has evolved from a single shop into a recognized franchise brand with a strong presence in Utah, Idaho, Nevada, Texas, Colorado, and Arizona, with new territories under development nationwide. The company’s growth is driven by its commitment to quality ingredients, innovative flavor profiles, and exceptional customer service, setting it apart from other beverage competitors.
FiiZ Drinks operates under a franchise-driven growth model, empowering local entrepreneurs to own and operate their own community-centered beverage hubs while maintaining brand consistency and quality. Each store embodies the brand’s mission — to spread happiness, one fizz at a time.
The franchise’s success has positioned FiiZ Drinks as a leader in the specialty soda and modern beverage category, appealing to both young and family-oriented consumers. With its strong identity, creative drink culture, and focus on community connection, FiiZ continues to expand as one of America’s most exciting and fast-growing drink franchise opportunities.
FiiZ Drinks provides franchise owners with a comprehensive, hands-on support system designed to ensure smooth setup, efficient operations, and long-term business success. From day one, the corporate team works closely with every franchisee to provide the knowledge, tools, and resources needed to deliver the signature FiiZ experience consistently across all locations.
Here’s an in-depth look at the support and training you can expect as a FiiZ Drinks franchise owner:
Before opening your doors, FiiZ Drinks assists with every critical stage of the setup process to help you build a strong foundation:
Site Selection & Lease Negotiation: Expert guidance to identify prime retail locations with high visibility and traffic, particularly near schools, college campuses, and community hubs.
Store Design & Build-Out: Access to approved architectural layouts, interior design concepts, and equipment specifications to ensure your store captures the signature FiiZ brand experience.
Vendor & Equipment Procurement: Preferred supplier relationships for ingredients, branding materials, and operational equipment to maintain quality standards and cost efficiency.
Grand Opening Planning: Step-by-step launch strategy including pre-opening marketing campaigns, local PR initiatives, and grand opening event support to drive maximum community buzz from day one.
2. Comprehensive Franchisee Training Program
FiiZ’s training program is designed to equip owners and their staff with the knowledge and confidence to operate efficiently and profitably:
Initial Training: Conducted at the FiiZ headquarters or a flagship store, this immersive program covers everything from beverage preparation and menu customization to cash management, staffing, and customer engagement.
Operational Procedures: Learn daily management techniques, store workflow optimization, POS usage, and quality control practices to ensure smooth and consistent operations.
Staff Training: Ongoing training resources and manuals for your team to maintain consistent service standards and brand culture across all customer interactions.
Product Knowledge: Detailed menu and recipe training to master FiiZ’s unique drink combinations, flavor balancing, and presentation techniques.
FiiZ Drinks understands the importance of strong local and digital marketing, offering each franchise owner access to:
National & Regional Marketing Campaigns: Professionally designed marketing assets, promotions, and seasonal campaigns that drive awareness and repeat visits.
Social Media Support: Pre-designed social templates, promotional content, and best practices for maintaining a strong online presence and community engagement.
Local Store Marketing (LSM): Guidance on grassroots marketing strategies, sponsorships, and local partnerships that enhance brand visibility and loyalty in your community.
Brand Management Tools: Access to a centralized marketing portal for managing materials, promotions, and updates in alignment with brand guidelines.
After your grand opening, FiiZ Drinks continues to stand beside you with continuous business coaching and operational assistance:
Dedicated Franchise Consultant: Each franchisee is assigned a corporate advisor who provides personalized guidance, performance analysis, and operational insights.
Regular Business Reviews: Periodic check-ins to evaluate financial performance, operational efficiency, and opportunities for growth.
New Menu Innovations: Continuous product development ensures your store stays fresh with seasonal drinks, limited-time offers, and new flavor trends that keep customers coming back.
Supply Chain Management: Centralized procurement and logistics systems streamline ordering and inventory management.
FiiZ Drinks integrates technology into its franchise operations to simplify management and enhance customer satisfaction:
Modern POS & Reporting Systems: Cloud-based systems for real-time tracking of sales, customer data, and operational metrics.
Loyalty & Rewards Programs: Digital tools to drive repeat purchases and strengthen customer retention.
Operational Manuals & Updates: Access to an online knowledge base with standard operating procedures, training modules, and updates.
FiiZ Drinks is not just looking for investors — it’s searching for passionate brand partners who share its mission to create joy, community, and connection through every cup served. The ideal FiiZ franchisee is someone who values fun, customer engagement, and hands-on leadership while maintaining strong business acumen and growth mindset.
Here’s a detailed look at the traits, qualifications, and characteristics of the perfect FiiZ Drinks franchise owner:
FiiZ thrives on creating a warm, friendly, and social environment — so the best franchisees are people-oriented. You should genuinely enjoy engaging with customers, mentoring your staff, and building relationships within your community. Owners who love hosting events, supporting local schools, and becoming part of their neighborhood culture are a great fit.
Ideal for:
Community-focused individuals who value local engagement
Outgoing personalities who enjoy creating memorable customer experiences
Entrepreneurs who want to build a “feel-good” business that spreads positivity
While FiiZ offers comprehensive training and support, successful franchisees possess an understanding of financial management, team leadership, and operational efficiency. Whether you have prior experience in retail, food service, or business ownership, you should be comfortable managing staff, overseeing daily operations, and maintaining profitability.
Ideal Backgrounds:
Restaurant, café, or quick-service business owners/operators
Managers or supervisors with experience in hospitality or customer service
Investors seeking to diversify with a proven, scalable brand
Consistency is key to the FiiZ experience. The ideal franchisee values brand integrity, operational excellence, and attention to detail. You’ll be expected to follow FiiZ’s established systems, recipes, and service standards to ensure every drink and every guest interaction meets brand expectations.
Ideal Traits:
Willingness to learn and follow franchise systems
Passion for maintaining high quality and cleanliness standards
Commitment to upholding brand culture and customer satisfaction
FiiZ Drinks is growing rapidly across the United States — and it’s looking for entrepreneurs who want to grow with it. Ambitious owners who see the potential to open multiple locations or introduce the brand to new markets are highly valued.
Ideal for:
Growth-driven investors looking for multi-unit opportunities
Entrepreneurs who enjoy innovation, creativity, and expansion
Business-minded individuals ready to build a long-term, sustainable venture
To ensure successful launch and operations, franchisees should meet the brand’s financial criteria. A healthy financial background allows you to manage startup costs, sustain operations during the initial months, and invest in local marketing and staff development.
Financial Requirements:
Minimum Liquid Capital: $150,000
Net Worth Recommended: $400,000+
Total Investment Range: $250,000 – $450,000
FiiZ Drinks locations thrive in high-traffic retail areas, near schools, universities, shopping centers, and entertainment hubs. Ideal franchisees understand the importance of choosing a community-driven, visible site that attracts young consumers, families, and groups.
Preferred Territories:
Suburban and college-town markets across the western, southern, and midwestern USA — with expansion potential in new metro areas.
FiiZ Drinks is all about positivity, fun, and creativity. The ideal owner embodies these values — fostering a culture of enthusiasm, teamwork, and excellent service. You’re not just selling drinks; you’re selling happiness in a cup.
You’re a Perfect Fit If You:
✅ Love interacting with people and energizing your team
✅ Are detail-oriented but open to innovation
✅ Have a strong sense of community involvement
✅ Believe in the power of brand consistency and customer experience
Below is a detailed financial breakdown of the FiiZ Drinks Franchise Opportunity for the USA market. These figures are based on recent franchise disclosures and industry averages, providing a clear understanding of startup and operational costs.
| Investment Category | Low Estimate (USD) | High Estimate (USD) | Details & Notes |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | $40,000 | Paid upfront to secure franchise rights, training, and support. |
| Leasehold Improvements / Build-Out | $100,000 | $200,000 | Includes interior construction, signage, furniture, and design per FiiZ standards. |
| Equipment & Fixtures | $40,000 | $80,000 | Covers beverage systems, ice machines, blenders, refrigerators, and POS systems. |
| Initial Inventory & Supplies | $8,000 | $15,000 | First batch of syrup flavors, cups, lids, and other consumables. |
| Marketing & Grand Opening Advertising | $10,000 | $25,000 | Local area marketing, launch promotions, and community outreach campaigns. |
| Training & Travel Expenses | $3,000 | $7,000 | Costs for travel, lodging, and meals during the corporate training program. |
| Initial Working Capital (3 months) | $25,000 | $50,000 | Cash reserve for payroll, utilities, and early operating costs. |
| Technology & POS Systems | $5,000 | $10,000 | Point-of-sale software, management systems, and digital tools. |
| Legal, Licensing & Insurance | $5,000 | $10,000 | Includes business licenses, legal fees, and required insurances. |
| Miscellaneous Expenses | $2,000 | $5,000 | Additional operational and setup costs not covered elsewhere. |
| Total Estimated Investment | $250,000 | $450,000 | Approximate total capital needed to launch a FiiZ Drinks location. |
| Fee Type | Amount / Percentage | Description |
|---|---|---|
| Royalty Fee | 6% of Gross Sales | Paid monthly for ongoing brand and operational support. |
| National Marketing Fund | 2% of Gross Sales | Contributes to regional and national advertising campaigns. |
| Local Store Marketing (Recommended) | 1% – 2% of Sales | Suggested budget for local promotions and sponsorships. |
| Category | Estimated Range / Average | Details |
|---|---|---|
| Average Unit Volume (AUV) | $500,000 – $750,000 annually | Based on size, traffic, and market performance. |
| Gross Margin | 65% – 70% | Driven by high markup on beverages and low waste. |
| Expected ROI | 25% – 35% | Typically achieved within 2–3 years of operation. |
| Break-Even Point | 18 – 24 months | Depending on rent, marketing, and operational efficiency. |
In-store beverage sales (custom sodas, energy drinks, flavored waters, lemonades)
Merchandise and branded items (shirts, mugs, tumblers, etc.)
Catering and private event beverage services
Drive-thru or curbside pickup (where applicable)
Seasonal or limited-edition drink launches
