Established
2014
Franchise Units
70
Minimum Investment
$249,500
Franchise Fee
$40,000
Total Investment Range
$774,500
Home Based
No
Description
FiiZ Drinks is redefining the beverage industry with a fun, customizable, and social soda bar experience that brings people together. Known for its signature mixology of specialty sodas, energy drinks, flavored waters, and sweet treats, FiiZ has become one of the fastest-growing beverage franchises in the United States. The brand is not just about drinks — it’s about creating a vibrant, community-driven environment where customers feel energized and connected.
FiiZ stands out by tapping into the “craft soda” and “custom beverage” movement — combining nostalgic charm with modern flavors and an engaging retail atmosphere. With an ever-expanding menu that features hundreds of combinations, from classic cola twists to unique concoctions with fruit purees and creamy finishes, FiiZ Drinks has built a passionate following across multiple states.
As a franchise opportunity, FiiZ Drinks offers entrepreneurs a business model that blends profitability with purpose — giving owners the chance to serve joy in a cup while participating in a rapidly growing beverage trend that appeals to all ages.
Why Invest in This Franchise?
Investing in a FiiZ Drinks franchise means stepping into one of the most exciting sectors of the quick-service industry — the specialty beverage market. Here’s why FiiZ is a smart choice for franchise investors:
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Explosive Market Demand: Consumers are increasingly seeking alternatives to traditional coffee and alcohol chains. The demand for customizable, refreshing, and Instagram-worthy drinks continues to rise, especially among Gen Z and millennials.
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Proven Business Model: FiiZ has perfected a franchise system that emphasizes operational efficiency, low overhead, and strong profit margins.
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Unique Product Appeal: With a menu designed around creativity and personalization, customers can enjoy endless combinations — making every visit different and engaging.
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Community-Focused Brand: FiiZ stores quickly become local gathering spots, hosting events, fundraisers, and social meetups that strengthen community ties and brand loyalty.
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Franchise Growth Momentum: The company is rapidly expanding throughout the USA, backed by robust franchise support, marketing power, and brand recognition.
Background
Founded: 2014
Franchising Since: 2017
Founders: The Morgan and Anderson families
Headquarters: Salt Lake City, Utah
Current Active Units: 70+ locations across 10+ states
Industry Category: Specialty Beverage / QSR
The FiiZ story began in Bountiful, Utah, when two families combined their love for creative mixology and community-focused business. What started as a single shop quickly ignited a regional phenomenon. Recognizing the scalability of the "specialty soda" concept, they began franchising in 2017. Today, FiiZ is recognized as a leader in its category, maintaining its family-owned feel while implementing world-class systems to support a national network of owners.
Support Training
FiiZ Drinks is committed to a "Family First" philosophy, ensuring no franchisee walks the path alone. Their support system is designed to take you from a blank slate to a grand opening with confidence.
Pre-Launch & Operational Support
Real Estate & Site Selection: Expert assistance in analyzing traffic patterns, demographics, and site feasibility to ensure your FiiZ shop is in a high-visibility location.
Construction & Build-Out: Detailed floor plans and equipment specifications to streamline the transition from a shell to a functioning soda shop.
Initial Training: An intensive program covering everything from proprietary mixing techniques to back-office management and inventory control.
Marketing & Ongoing Support
National Brand Fund: Access to professionally designed marketing assets, social media strategies, and loyalty program management.
Proprietary POS System: A streamlined point-of-sale system that tracks inventory, sales trends, and customer preferences in real-time.
Field Support: Dedicated consultants provide periodic check-ins to optimize labor costs, product quality, and local store marketing efforts.
Ideal Candidate
FiiZ is looking for partners who are as energetic as their drinks. While beverage experience is helpful, it is not a requirement. The "ideal" owner fits the following:
Community Champions: Individuals who want to bring a "happy place" to their neighborhood and enjoy engaging with local schools, sports teams, and events.
Operational Mindset: Whether you are a full-time owner/operator or a semi-absentee investor, you should have a sharp eye for detail and a commitment to customer service.
Investment Capability: Candidates should have a minimum liquid capital of $75,000 and a total net worth of roughly $500,000.
Location Preference: Driven entrepreneurs looking to develop in high-traffic retail centers, near schools, or in burgeoning suburban residential areas.
Financial Detail
| Investment Category | Estimated Cost / Requirement |
| Minimum Cash/Liquid Capital | $75,000 |
| Minimum Net Worth | $500,000 |
| Initial Franchise Fee | $40,000 |
| Total Initial Investment | $249,500 - $774,500 |
| Royalty Fee | 8% of Gross Sales |
| Marketing/Brand Fund | 2% of Gross Sales |