1955
1800
$350,000
$40,000
$1,000,000
No
Aaron’s franchise opportunity is an exceptional pathway for entrepreneurs interested in a proven business model within the rent-to-own retail sector. This franchise concept offers consumers flexible ownership solutions through lease-to-own plans, making quality home and lifestyle products accessible to millions of Americans who might otherwise face barriers to traditional financing.
Aaron’s stands out as a pioneer in its category, blending retail, leasing, and financial services into a streamlined operation that benefits both franchisees and customers. The brand’s reputation for ethical business practices, innovative leasing technology, and a strong focus on customer experience positions it as a market leader. Franchisees benefit from a well-established system with a loyal customer base, robust supply chain partnerships, and a brand identity synonymous with reliability and convenience.
With evolving consumer preferences shifting towards flexible payment options and the growing demand for affordable access to home essentials, Aaron’s meets a critical market need. The franchise’s adaptable business model suits diverse markets, from urban centers to suburban communities, making it highly scalable and sustainable.
Investing in Aaron’s franchise offers several compelling advantages:
Proven Business Model: Over 60 years of operational success with a refined lease-to-own system that minimizes risk and maximizes customer retention.
Strong Market Demand: The U.S. lease-to-own market continues to grow, driven by rising consumer preference for flexible payment options and budget-friendly purchasing.
Brand Recognition: Aaron’s is a household name with a trusted reputation, creating immediate brand awareness for new franchise locations.
Diverse Product Offering: From furniture and appliances to electronics and computers, Aaron’s appeals to a wide demographic, increasing market potential.
Technology Integration: Advanced proprietary leasing and customer management software enhance operational efficiency and customer service.
Resilient Industry: Rent-to-own retail is less susceptible to economic downturns as it caters to consumers needing affordable alternatives to credit purchases.
Attractive Profitability: High margins on lease agreements combined with recurring revenue streams from lease payments improve profitability.
Growth Potential: Opportunities to expand within existing markets or open additional units in underserved areas.
Founded in 1955 by Ralph W. Aaron, Aaron’s has grown from a small regional lease-to-own retailer into one of the most recognizable brands in the rent-to-own and retail leasing industry across the United States. Headquartered in Atlanta, Georgia, Aaron’s currently operates over 1,800 locations nationwide, making it one of the largest and most trusted players in the industry.
The company’s rich history spans more than six decades, during which it has continuously evolved its business model to meet consumer demands and market trends. Originally focused on furniture and appliances, Aaron’s has expanded its product offerings to include electronics, computers, smartphones, and home goods, addressing a broad range of consumer needs.
Aaron’s operates primarily within the lease-to-own retail sector, catering to customers who seek flexible payment plans for essential and luxury household items. Over the years, Aaron’s has cultivated a strong reputation for quality products, customer-centric leasing options, and reliable service, solidifying its market presence in the USA. The company remains under the ownership of Aaron’s, Inc. (NASDAQ: AAN), a publicly traded corporation, ensuring transparency and financial stability.
Aaron’s is deeply committed to the success of its franchise partners, offering comprehensive, hands-on support and training programs designed to equip franchisees with the skills and resources needed to operate efficiently and grow profitably. From the initial stages of opening a new location to ongoing business management, Aaron’s provides structured assistance tailored to every phase of the franchise lifecycle.
Site Selection Assistance: Aaron’s helps franchisees identify and secure optimal store locations based on market research, demographics, and traffic analysis to maximize visibility and sales potential.
Store Design & Build-Out: Guidance on store layout, signage, fixtures, and merchandising ensures brand consistency and an inviting shopping environment aligned with corporate standards.
Inventory Procurement: Support in sourcing initial inventory from preferred suppliers to stock the store with popular furniture, electronics, appliances, and more.
Business Planning: Assistance with financial projections, budgeting, and setting performance goals to prepare franchisees for a successful launch.
Comprehensive Training Program: New franchisees and their key staff attend intensive training that covers all critical aspects of daily operations, including lease-to-own processes, customer service protocols, sales techniques, inventory management, and compliance requirements.
Hands-On Learning: Training is conducted both at corporate headquarters and in field locations to provide practical experience alongside theoretical knowledge.
Technology Systems: In-depth instruction on Aaron’s proprietary lease management software, point-of-sale systems, and customer relationship management tools to streamline operations and improve efficiency.
National Advertising Campaigns: Aaron’s invests heavily in brand-building through nationwide TV, radio, and digital advertising, raising brand awareness and driving customer traffic.
Local Store Marketing: Franchisees receive marketing materials, promotional ideas, and guidance to execute local advertising and community outreach tailored to their market.
Digital Marketing Tools: Support with social media management, email marketing campaigns, and online reputation management to engage modern consumers.
Dedicated Franchise Support Team: Franchisees have access to a responsive support team that provides assistance with operational challenges, training refreshers, and problem-solving.
Regular Performance Reviews: Corporate staff conduct periodic business evaluations to identify growth opportunities, operational efficiencies, and areas needing improvement.
Continuous Education: Aaron’s offers ongoing training sessions, webinars, and conferences to keep franchisees updated on industry trends, new products, and technology enhancements.
Peer Networking: Franchisees are encouraged to connect through forums, regional meetings, and annual conventions to share best practices and build a supportive community.
Proprietary Software Updates: Aaron’s continuously improves its lease tracking, billing, and inventory systems, ensuring franchisees have the latest tools for smooth business management.
IT Assistance: Technical support is available to troubleshoot software or hardware issues, minimizing downtime.
The ideal franchisee for Aaron’s is someone who combines a passion for retail and customer service with a strong entrepreneurial spirit. Aaron’s franchisees play a vital role in delivering flexible, affordable lease-to-own solutions to consumers, so qualities like dedication, integrity, and a customer-first mindset are essential.
Entrepreneurial Drive: Successful Aaron’s franchisees are proactive business owners who are motivated to grow and manage their store(s) efficiently. They are self-starters who thrive on building long-term customer relationships and driving consistent sales.
Customer-Focused Attitude: Since Aaron’s business revolves around helping consumers access essential products through lease-to-own plans, franchisees should be committed to providing excellent service, understanding customer needs, and fostering loyalty.
Business Experience: While prior retail or leasing industry experience is a plus, it is not mandatory. Many franchisees come from diverse professional backgrounds but must be willing to learn Aaron’s business systems and operational processes thoroughly.
Financially Prepared: Potential franchisees must have the financial capability to invest in the initial franchise fee, store setup, inventory, and working capital. A solid financial foundation is important for sustained growth and managing operational expenses.
Adaptability and Tech-Savviness: The Aaron’s system utilizes advanced technology for lease management, inventory tracking, and customer engagement. Franchisees who are comfortable using technology and open to adopting new tools and methods will succeed.
Community-Oriented: Aaron’s franchisees often become trusted members of their local communities. An ideal franchisee values community engagement and is motivated to serve diverse customer segments, including families, working professionals, and individuals seeking affordable payment solutions.
Growth Mindset: Aaron’s encourages multi-unit ownership and expansion opportunities. Franchisees with ambitions to scale their operations over time and maximize profitability fit well within the Aaron’s franchise system.
Aaron’s franchises thrive in areas with a strong demand for lease-to-own products, including:
Urban and suburban neighborhoods with moderate to high population density.
Communities where consumers prioritize budget-friendly purchasing options.
Locations with limited access to traditional financing for household goods.
Investing in an Aaron’s franchise requires a strategic financial commitment with the following approximate parameters:
Total Initial Investment: $350,000 to $1,000,000 (varies based on location size, leasehold improvements, and inventory requirements).
Franchise Fee: $40,000.
Royalty Fees: Typically around 7% of gross sales.
Marketing Fee: Approximately 2-3% of gross sales for national and local marketing initiatives.
Working Capital: $75,000 to $150,000 recommended for operational liquidity.
Infrastructure Costs: Including store leasehold improvements, fixtures, signage, and technology systems.
Expected ROI: Depending on location and management, franchisees can expect to break even within 12 to 24 months.
Potential Revenue Streams: Lease payments, retail sales, late fees, and ancillary services.
Franchise Units: Aaron’s operates over 1,800 units in the USA, with ongoing opportunities for expansion and multi-unit ownership.
The business model’s recurring revenue nature and customer retention rates support steady cash flow and scalable growth potential.
