2016
13
$250,000
Inquire
$500,000
No
Aceituno's Mexican Food is a fast-casual restaurant brand that has captured the hearts of customers with its authentic Mexican flavors and community-focused approach. Known for its signature $1.25 Taco Tuesdays, the brand offers a diverse menu featuring carne asada fries, mulitas, tortas, fajitas, and a variety of breakfast burritos. With a commitment to quality ingredients and exceptional customer service, Aceituno's has established a strong presence in Washington State and is poised for expansion across the United States.
Why Invest in this Franchise?
Authentic Mexican Cuisine: Aceituno's offers a menu inspired by traditional Mexican flavors, appealing to a broad demographic seeking genuine culinary experiences.
Proven Popularity: The brand's Taco Tuesday special at $1.25 has become a local favorite, driving consistent foot traffic and customer loyalty.
Rapid Expansion: With multiple locations in Washington State and plans for further growth, Aceituno's demonstrates scalability and strong market demand.
Community Engagement: The brand's focus on community involvement and local partnerships enhances its reputation and customer retention.
Affordable Investment: The franchise model offers a cost-effective entry point compared to other quick-service restaurant franchises, with a franchise fee ranging from $0 to $0 and no ongoing royalty or marketing fees.
Established Year: Founded in 2016, Aceituno's Mexican Food has quickly gained recognition for its quality offerings and community-focused approach.
Franchise Units: As of 2025, the brand operates 13 locations across Washington State, with plans to open additional units in the near future.
Founders: The brand was established by a team passionate about delivering authentic Mexican cuisine in a fast-casual setting.
Ownership: Privately owned, Aceituno's maintains a strong connection with its franchisees and customers, ensuring consistent quality and service.
Market Presence in the USA: Primarily located in Washington State, the brand is exploring opportunities for national expansion.
Industry Category: Quick-Service Mexican Restaurant (QSR)
Before the franchise officially opens, Aceituno’s provides comprehensive guidance to ensure a smooth start:
Site Selection Assistance: Helping franchisees choose prime locations with high foot traffic and visibility.
Lease & Legal Support: Advising on lease negotiations, permits, and regulatory compliance to avoid legal complications.
Store Design & Layout: Providing standardized design plans to create an efficient kitchen workflow and an inviting customer environment.
Procurement Support: Guidance on sourcing equipment, ingredients, and inventory to ensure quality and cost-effectiveness.
Aceituno’s ensures franchisees and staff are fully equipped to run daily operations efficiently:
Kitchen Operations Training: Hands-on instruction on menu preparation, portion control, food safety, and hygiene standards.
Customer Service Training: Techniques to deliver fast, friendly, and consistent service that builds customer loyalty.
Inventory & Supply Management: Training on managing stock levels, ordering processes, and reducing waste.
Point-of-Sale (POS) System Training: Familiarization with POS software for smooth transactions and reporting.
Aceituno’s helps franchisees attract and retain customers:
Local Marketing Strategy: Assistance in planning grand openings, local promotions, and community events.
Digital Marketing Guidance: Tips for social media management, online ordering platforms, and local SEO strategies.
Branding & Advertising: Access to official brand logos, templates, and materials to maintain consistent brand identity.
Even after opening, Aceituno’s continues to help franchisees grow and optimize their business:
Performance Evaluation: Regular check-ins to review sales performance, customer feedback, and operational efficiency.
Continuous Training: Updates on menu changes, new operational practices, or technology enhancements.
Problem Solving & Consultation: Dedicated support for troubleshooting operational, marketing, or staffing challenges.
Franchise Network Access: Opportunities to connect with other franchisees for shared learning, best practices, and networking.
The ideal franchisee can be experienced in the foodservice or hospitality industry, though it is not mandatory.
Entrepreneurs with strong managerial, operational, or business skills can successfully run the franchise.
Prior experience in fast-casual or quick-service restaurants (QSRs) is a plus but not required, as comprehensive training is provided.
A genuine enthusiasm for Mexican cuisine and delivering authentic flavors is critical.
Franchisees should be committed to providing excellent customer experiences, upholding the brand’s quality and service standards.
A franchisee who enjoys community engagement and building local brand recognition will thrive.
Must have the financial capacity to invest in the initial setup, which can range from $250,000 to $500,000 depending on location and size.
Ability to cover working capital and operational expenses during the early months until the business reaches break-even.
Comfortable with a low-cost franchise model without ongoing royalty or marketing fees, allowing flexibility in local marketing strategies.
Best suited for franchisees interested in underserved areas or high-traffic locations where demand for quality Mexican fast-casual food exists.
Awareness of local market trends and consumer behavior can enhance sales and brand growth.
Willingness to actively manage or oversee daily operations to ensure brand standards are maintained.
Entrepreneurial mindset with drive to grow a small business.
Leadership and team-building skills to manage staff efficiently.
Customer-focused attitude with attention to detail and quality control.
Ability to adapt and learn, especially if new to the restaurant business.
| Financial Component | Details / Estimated Range |
|---|---|
| Total Investment Required | $250,000 – $500,000 (depending on location, size, and build-out) |
| Minimum Investment | Varies based on real estate, leasehold improvements, and construction costs |
| Franchise Fee | $0 – $0 (no upfront fee) |
| Franchise Units | 13 locations in Washington State (as of 2025), expanding nationally |
| Infrastructure / Build-Out Cost | $150,000 – $300,000 (kitchen equipment, furnishings, signage, leasehold improvements) |
| Marketing Budget | Franchisee responsible for initial local marketing; corporate marketing fees not required |
| Working Capital | $50,000 – $100,000 (to cover initial operational expenses) |
| Royalty Fees | None |
| Expected ROI | Potential for high ROI due to low overhead, popular menu, and community demand |
| Break-Even Time | 12 – 18 months depending on location and sales performance |
| Potential Revenue Streams | In-store dining, drive-thru, catering, delivery platforms (UberEats, DoorDash, Grubhub) |
