Established
1977
Franchise Units
370
Minimum Investment
$100,000
Franchise Fee
$25,000
Total Investment Range
$426,150
Home Based
No
Description
Great American Cookies is a beloved bakery franchise known for its signature fresh-baked cookies, brownies, and cookie cakes. With a fun, family-friendly environment and a strong brand presence in malls and high-traffic retail areas, this franchise offers an excellent opportunity for entrepreneurs looking to enter the quick-service dessert space.
Background
Founded in 1977 in Atlanta, Georgia, Great American Cookies quickly became famous for its Original Chocolate Chip Cookie recipe. The brand has since expanded across the United States and internationally, establishing itself as a leader in the fresh-baked cookie segment. Great American Cookies is part of FAT Brands, a global franchising company that owns multiple fast-casual and quick-service restaurant brands.
Support Training
Great American Cookies provides comprehensive support and training to franchisees, including:
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Initial Training: 3–4 weeks of hands-on and classroom training covering operations, marketing, and customer service.
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Site Selection and Build-Out: Assistance in choosing the right location and store design guidance.
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Marketing Support: National and regional marketing campaigns, promotional materials, and local store marketing plans.
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Ongoing Operational Support: Regular field support, franchisee performance reviews, and access to operational best practices.
Ideal Candidate
The ideal franchisee for Great American Cookies is:
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Passionate about the food and dessert industry
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Customer-service oriented
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Possesses strong management and leadership skills
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Willing to follow a proven business model
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Has prior retail or food service experience (preferred but not required)
Financial Detail
Franchise Fee: $25,000
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Total Investment Range: $275,000 – $426,150
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Minimum Liquid Capital Required: $100,000
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Minimum Net Worth Required: $250,000
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Royalty Fee: 6% of gross sales
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Marketing/Ad Fund Fee: 1–2% of gross sales
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Franchise Units (Approximate): Over 370 locations across the USA
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Established: 1977