2001
120
$128,000
$40,000
$161,000
No
Alloy Wheel Repair Specialists (AWRS) is a leading name in the automotive repair and reconditioning franchise industry, specializing in the repair, reconditioning, remanufacturing, and custom coloring of alloy wheels. With the growing demand for cost-effective, high-quality wheel repair across the USA, AWRS has established itself as the largest and most trusted alloy wheel repair franchise network.
This franchise concept thrives in today’s fast-paced automotive market, where car owners, dealerships, rental companies, collision centers, and insurance providers increasingly turn to professionals for quick, reliable, and affordable wheel repair solutions. By offering mobile, on-site services combined with specialized remanufacturing centers, Alloy Wheel Repair Specialists gives franchisees a scalable business model that balances customer demand with operational flexibility.
As a franchisee, you are not just investing in a business—you are joining a proven brand with a nationwide reputation, strong B2B relationships, and recurring revenue opportunities in a recession-resistant industry.
Investing in an Alloy Wheel Repair Specialists franchise comes with multiple advantages that set it apart in the USA automotive aftermarket industry:
Recession-Resistant Demand: Wheels get damaged daily from curbs, potholes, and accidents, ensuring a consistent flow of customers year-round.
Proven Mobile + Fixed Location Model: Operate with a van-based system or scale into a remanufacturing facility for higher volume and revenue.
National Brand Recognition: Benefit from AWRS’s established reputation, partnerships with dealerships, insurers, and auto rental companies.
High ROI Potential: With low operating costs, multiple revenue streams (repair, remanufacture, custom finish), and strong profit margins, franchisees enjoy attractive returns.
Turnkey Business Model: Comprehensive training, ongoing operational support, and marketing resources ensure new franchisees can quickly establish their presence in the market.
Established Year: 2001
Founders: John Thompson and a team of automotive industry veterans
Franchise Units: 120+ across the USA (and growing internationally)
Headquarters: Norcross, Georgia, USA
Industry Category: Automotive Repair & Restoration Franchise
Brand Journey: Starting as a small wheel repair service, AWRS has grown into the largest alloy wheel repair franchise network in North America, serving customers ranging from individual car owners to nationwide dealership groups.
Ownership: Privately held company with strong franchise-driven growth.
Market Presence: Operating in more than 40 states with strong brand equity and recognition in the USA’s $53 billion automotive aftermarket services industry.
Alloy Wheel Repair Specialists is committed to helping every franchisee succeed through comprehensive training and ongoing support:
Pre-Launch Support: Guidance on territory selection, business planning, and financing options.
Initial Training: Intensive hands-on training at AWRS headquarters covering wheel repair techniques, equipment usage, business operations, sales strategies, and customer service.
Operational Support: Access to proprietary repair equipment, software systems, and established vendor partnerships.
Marketing Support: National advertising campaigns, local marketing guidance, branding materials, and digital marketing strategies to attract retail and B2B clients.
Ongoing Support: Continuous training updates, business coaching, franchise advisory councils, and regular field visits to ensure consistent performance.
Academic Resources: Access to an online knowledge portal, updated manuals, and technical support for new innovations in wheel repair.
The Alloy Wheel Repair Specialists franchise is ideal for entrepreneurs with a passion for the automotive industry and a drive to run a customer-focused, scalable business. The most successful franchisees typically have:
Business Background: Experience in automotive, service, or B2B operations is beneficial but not mandatory.
Entrepreneurial Spirit: Self-motivated individuals who are comfortable managing both mobile service teams and potential facility-based operations.
Investment Capability: Ability to invest in a proven business model with upfront and working capital needs.
Customer Focus: Strong people skills, a commitment to quality service, and a drive to build long-term customer relationships.
Location Preference: Ideal territories include urban and suburban markets with high vehicle density, auto dealerships, rental companies, and insurance networks.
| Financial Detail | Amount (USD) |
|---|---|
| Total Investment Required | $128,000 – $161,000 |
| Minimum Investment | $128,000 |
| Franchise Fee | $40,000 |
| Royalty Fees | 7% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Infrastructure Cost | $50,000 – $70,000 (equipment, vans, and facility setup if applicable) |
| Working Capital Requirement | $20,000 – $30,000 |
| Franchise Units (USA) | 120+ |
| Expected ROI | 20% – 30% annually (varies by location and scale) |
| Break-even Time | 12 – 18 months |
| Potential Revenue Streams | Mobile wheel repair, remanufacturing services, custom wheel coloring/finishing, B2B dealership contracts, insurance partnerships. |
