Established
1962
Franchise Units
7
Minimum Investment
$185,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
For more than 60 years, Kennedy Transmission Brake & Auto Service has built a reputation as one of the Midwest’s most trusted names in automotive repair and maintenance. Known for its honesty, technical expertise, and strong community relationships, the brand has become a staple for drivers seeking reliable transmission work, brake services, and complete auto care. In an era where vehicles are lasting longer and consumers are prioritizing trustworthy repair shops, Kennedy Transmission offers a franchise model that blends time-tested experience with modern automotive service standards.
The franchise stands out because it brings together two essential elements: a brand built on integrity and a service model that consistently delivers value. Customers appreciate the transparency, quality workmanship, and friendly support that have defined the company for decades. Franchise owners benefit from entering a recession-resistant industry with a well-established name, proven systems, and the guidance needed to thrive in a competitive automotive market.
By joining Kennedy Transmission, investors gain access to a brand that understands the balance between old-fashioned customer care and innovative diagnostics. It’s the type of franchise suited for entrepreneurs who want a business with repeat customers, recurring revenue, and long-term sustainability.
Why Invest in the Kennedy Transmission Brake & Auto Service Franchise?
1. Trusted Brand Since 1962
The Kennedy Transmission name carries significant credibility. Its history, loyal customer base, and long-standing commitment to honest service give franchise owners an immediate advantage.
2. Recession-Resistant Industry
Automotive repair is a necessity, not a luxury. With the average vehicle on U.S. roads now over 12 years old, demand for quality repair services continues to rise.
3. Multi-Stream Revenue Model
Franchisees can tap into various high-demand services, including:
• Transmission repair and rebuilds
• Brake services
• Full-service auto repair
• Preventive maintenance
• Diagnostics and inspections
• Fluid changes and tune-ups
4. Proven Operational Systems
Kennedy Transmission provides structured processes that streamline shop workflow, support service quality, and help maximize profitability.
5. Strong Technical and Business Support
Whether you have automotive experience or not, the franchise equips you with the tools, training, and coaching needed to operate effectively.
6. Community-Focused Brand Identity
Customers appreciate the friendly, honest, neighborhood feel of each location. This helps franchise owners build long-lasting relationships and strong local trust.
Background
- Established Year: 1962
- Franchise Active Units (Current): Approximately 7 locations
- Headquarters: Minnesota, USA
- Industry Category: Automotive repair services, brake and transmission repair, diagnostics, and vehicle maintenance.
- Kennedy Transmission continues to stand out in a crowded market because of its integrity-driven approach and long-standing service history. Its reputation positions it as a strong contender for entrepreneurs entering the automotive services sector.
Kennedy Transmission began as a specialized transmission service brand in the early 1960s. Over time, as vehicles and consumer needs evolved, the company expanded into full-service automotive repair, adding brakes, diagnostics, maintenance, and complete automotive care. While the company grew steadily through the Midwest, it remained committed to the values that shaped its early identity: honesty, quality, and customer-first service.
The brand mostly operates within the Upper Midwest region, but its recognized name and proven systems make it an appealing opportunity for franchise development in both existing and new territories across the United States.
Support Training
Kennedy Transmission franchise owners receive comprehensive training and ongoing support designed to ensure long-term success.
Pre-Launch Support
• Market and territory assessment
• Assistance with site selection and lease evaluation
• Shop layout planning and equipment recommendations
• Vendor setup and purchasing guidance
• Initial business planning and operational setup
Operational Training
• Hands-on automotive repair instruction
• Technical training in transmissions, brakes, diagnostics, and maintenance
• Customer service and sales training
• Employee hiring and management guidelines
• Detailed instruction on daily operational routines and shop workflow
Marketing Support
• Local marketing strategies tailored to each market
• Digital marketing guidance and reputation management tools
• Grand opening campaigns to build early momentum
• Brand-approved promotional materials and templates
• Community outreach strategies to build local recognition
Ongoing Support
• Regular operational reviews
• Technical updates and advanced training
• Access to preferred suppliers and negotiated pricing
• Franchise meetings, workshops, and training sessions
• Continuous support from experienced operational advisors
Ideal Candidate
Kennedy Transmission is well-suited for several types of investors, including first-time business owners and experienced automotive professionals. Successful franchisees typically share the following traits:
Business Background
• Management experience or familiarity with customer service
• Ability to lead a small team and maintain a structured work environment
• Willingness to follow proven systems and operational guidelines
Personal Qualities
• Passion for automotive services
• Strong communication and interpersonal skills
• Commitment to delivering trustworthy, high-quality service
• Desire to build long-term relationships within the community
Financial Capability
• Adequate capital to support startup costs and ongoing operations
• Ability to manage cash flow during the early months of operation
Location Preferences
Ideal markets include suburban and urban areas with high vehicle counts, strong commuter populations, and limited competition. Territories with aging vehicles or growing communities offer significant opportunities for strong performance.
Financial Detail
While exact costs may vary depending on location, shop size, and market conditions, the following financial outline reflects typical investment parameters for entering the Kennedy Transmission Brake & Auto Service franchise.
Total Investment Required
$185,000 to $350,000+
This includes equipment, facility setup, signage, tools, technology, and opening inventory.
Minimum Investment Required
Approximately $150,000 in liquid capital is recommended.
Franchise Fee
Typically ranges from $25,000 to $35,000.
Infrastructure Costs
• Shop build-out and renovation
• Lifts, diagnostic tools, and other essential equipment
• Signage and branding assets
• Customer waiting area and office setup
• Employee workstations and safety equipment
Marketing Budget
Expect an initial marketing allocation of $10,000 to $20,000 to support the brand launch and local promotions.
Working Capital
Approximately $20,000 to $40,000 to manage payroll, inventory, and day-to-day operational expenses.
Royalty Fees
Generally 5% to 7% of gross sales, depending on the specific franchise agreement.
Expected ROI & Break-Even Timeline
Many franchisees begin gaining strong traction within 12–18 months, with break-even commonly achieved within this period depending on location performance and operational efficiency.
Potential Revenue Streams
• Transmission services
• Brake repair and replacement
• Complete automotive repair
• Preventive maintenance
• Oil changes and fluid services
• Diagnostic testing and inspections
• Fleet service contracts
• Retail product and parts sales