Established
2018
Franchise Units
1
Minimum Investment
$239,300
Franchise Fee
$40,000
Total Investment Range
$559,000
Home Based
No
Description
Altered States Wellness is a premium, boutique wellness franchise focused on self-guided, science-backed recovery therapies designed to improve mental and physical wellbeing. This franchise leverages cutting-edge wellness technologies — including float tanks, infrared saunas, cold plunges, red light therapy, and more — in a clean, modern studio environment.
The franchise model emphasizes high-margin, membership-driven revenue streams with minimal staffing requirements, allowing for lean operations and superior profitability. By combining multiple therapies under one brand, Altered States Wellness offers customers a comprehensive wellness experience that encourages frequent visits and long-term engagement.
The brand’s unique provider-less concept ensures operational simplicity without sacrificing quality, making it accessible to first-time franchise owners and experienced investors alike. Franchisees benefit from proven systems, comprehensive training, and a scalable business that can be tailored to single or multi-unit ownership.
Why Invest in This Franchise?
Strong Market Demand: The US wellness industry continues to expand rapidly, driven by increasing consumer interest in mental health, recovery, stress management, and preventative care.
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Unique Provider-Less Model: Low labor costs and operational complexity set Altered States apart from traditional spas and therapy centers.
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Multiple Revenue Streams: Memberships, drop-in sessions, package sales, retail products, corporate wellness programs, and gift cards diversify income.
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High Margins & Recurring Revenue: Membership subscriptions create stable, predictable cash flow with scalable profitability.
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Growing Brand Reputation: Backed by years of operational experience, the brand has developed a loyal customer base and solid corporate-franchisee partnerships.
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Scalability: The franchise system supports growth from single-unit startups to multi-location portfolios.
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Consumer Trends Alignment: Rising awareness of holistic health and recovery therapies positions the franchise for sustained growth.
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Support From Experienced Founders: Founders with direct franchise experience provide personalized mentorship and support.
Background
Altered States Wellness was founded in 2018 by visionary entrepreneurs JoJo and Kyle Struebing, who brought together extensive experience in wellness, business management, and franchising. The brand was created with the mission to revolutionize recovery and holistic wellness through a provider-less, technology-driven model combining multiple therapeutic modalities under one roof.
Since inception, the company has developed a strong foothold in the health and wellness industry, focusing on modalities such as float therapy, infrared sauna, cold plunge, red light therapy, PEMF, and compression therapy. Altered States Wellness operates as a privately owned entity with corporate headquarters in the USA. As of 2024, the brand has transitioned into a franchising model, offering turnkey opportunities to investors nationwide.
Positioned within the booming $5 trillion global wellness market, Altered States Wellness has established a growing presence with several corporate and franchise locations across the USA. The company is recognized as an innovator in the provider-less recovery and wellness franchise category, offering a unique and scalable business model.
Support Training
Pre-Launch Support:
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Site selection guidance and lease negotiation assistance.
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Studio design, layout, and equipment sourcing.
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Pre-opening marketing campaigns to build awareness.
Operational Training:
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In-person and online training covering daily operations, technology, membership sales, and customer service.
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Access to a digital learning hub with 60+ lessons and detailed SOP manuals.
Marketing Support:
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Professionally designed campaigns, social media content, and influencer collaborations.
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Guidance on local outreach and community engagement strategies.
Ongoing Support:
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Weekly onboarding calls with the founders during launch.
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Continued operational updates, promotions, and growth strategies.
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Dedicated franchise support team available for assistance.
Ideal Candidate
At Altered States Wellness, we believe the success of our franchise network comes down to the people who run it. Our business model is designed for motivated, service-driven entrepreneurs who are passionate about health, wellness, and creating meaningful change in their communities.
Core Qualities of the Ideal Franchisee
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Passion for Wellness & Recovery
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Someone who genuinely cares about improving the physical and mental health of others.
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Aligns with our mission to make premium recovery and wellness experiences accessible to all.
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Business & Leadership Skills
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Strong organizational skills, ability to manage finances, and lead a small team.
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Comfortable making strategic business decisions that drive growth and profitability.
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Customer-Focused Mindset
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Enjoys building relationships, creating a welcoming environment, and fostering member loyalty.
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Understands that customer experience is the core driver of recurring revenue in the wellness industry.
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Financial Preparedness
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Meets our minimum investment requirement of ~$239,300 and has a net worth of at least $500,000.
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Has liquid capital of $100,000 – $150,000 to comfortably manage start-up and operational costs.
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Commitment to the Brand
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Willing to follow our proven systems and processes to ensure consistent quality and service.
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Open to adopting new wellness trends and innovations as introduced by the brand.
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Owner-Operator or Semi-Absentee Flexibility
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Can choose to run the studio hands-on (owner-operator) or hire a dedicated manager while overseeing growth (semi-absentee model).
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Location Awareness
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Prefers to operate in high-traffic, health-conscious communities such as upscale suburbs, urban wellness districts, or near fitness hubs.
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Understands the value of being in a visible, easily accessible location with strong demographic alignment.
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Financial Detail
| Expense Category | Amount (USD) |
|---|---|
| Total Investment Range | $239,300 – $559,000 |
| Minimum Investment | $239,300 |
| Franchise Fee | $40,000 – $45,000 |
| Royalty Fee | 7% of gross sales |
| Marketing Fee | 2% of gross sales |
| Liquid Capital Required | $100,000 – $150,000 |
| Net Worth Requirement | ~$500,000 |
| Expected ROI | Potential within 18–36 months (varies by location) |
| Break-Even Point | Estimated 12–18 months |