2018
3
$239,300
Inquire
$559,000
No
Altered States Wellness is a premium, boutique wellness franchise focused on self-guided, science-backed recovery therapies designed to improve mental and physical wellbeing. This franchise leverages cutting-edge wellness technologies — including float tanks, infrared saunas, cold plunges, red light therapy, and more — in a clean, modern studio environment.
The franchise model emphasizes high-margin, membership-driven revenue streams with minimal staffing requirements, allowing for lean operations and superior profitability. By combining multiple therapies under one brand, Altered States Wellness offers customers a comprehensive wellness experience that encourages frequent visits and long-term engagement.
The brand’s unique provider-less concept ensures operational simplicity without sacrificing quality, making it accessible to first-time franchise owners and experienced investors alike. Franchisees benefit from proven systems, comprehensive training, and a scalable business that can be tailored to single or multi-unit ownership.
Strong Market Demand: The US wellness industry continues to expand rapidly, driven by increasing consumer interest in mental health, recovery, stress management, and preventative care.
Unique Provider-Less Model: Low labor costs and operational complexity set Altered States apart from traditional spas and therapy centers.
Multiple Revenue Streams: Memberships, drop-in sessions, package sales, retail products, corporate wellness programs, and gift cards diversify income.
High Margins & Recurring Revenue: Membership subscriptions create stable, predictable cash flow with scalable profitability.
Growing Brand Reputation: Backed by years of operational experience, the brand has developed a loyal customer base and solid corporate-franchisee partnerships.
Scalability: The franchise system supports growth from single-unit startups to multi-location portfolios.
Consumer Trends Alignment: Rising awareness of holistic health and recovery therapies positions the franchise for sustained growth.
Support From Experienced Founders: Founders with direct franchise experience provide personalized mentorship and support.
Altered States Wellness was founded in 2018 by visionary entrepreneurs JoJo and Kyle Struebing, who brought together extensive experience in wellness, business management, and franchising. The brand was created with the mission to revolutionize recovery and holistic wellness through a provider-less, technology-driven model combining multiple therapeutic modalities under one roof.
Since inception, the company has developed a strong foothold in the health and wellness industry, focusing on modalities such as float therapy, infrared sauna, cold plunge, red light therapy, PEMF, and compression therapy. Altered States Wellness operates as a privately owned entity with corporate headquarters in the USA. As of 2024, the brand has transitioned into a franchising model, offering turnkey opportunities to investors nationwide.
Positioned within the booming $5 trillion global wellness market, Altered States Wellness has established a growing presence with several corporate and franchise locations across the USA. The company is recognized as an innovator in the provider-less recovery and wellness franchise category, offering a unique and scalable business model.
Pre-Launch Support:
Site selection guidance and lease negotiation assistance.
Studio design, layout, and equipment sourcing.
Pre-opening marketing campaigns to build awareness.
Operational Training:
In-person and online training covering daily operations, technology, membership sales, and customer service.
Access to a digital learning hub with 60+ lessons and detailed SOP manuals.
Marketing Support:
Professionally designed campaigns, social media content, and influencer collaborations.
Guidance on local outreach and community engagement strategies.
Ongoing Support:
Weekly onboarding calls with the founders during launch.
Continued operational updates, promotions, and growth strategies.
Dedicated franchise support team available for assistance.
At Altered States Wellness, we believe the success of our franchise network comes down to the people who run it. Our business model is designed for motivated, service-driven entrepreneurs who are passionate about health, wellness, and creating meaningful change in their communities.
Passion for Wellness & Recovery
Someone who genuinely cares about improving the physical and mental health of others.
Aligns with our mission to make premium recovery and wellness experiences accessible to all.
Business & Leadership Skills
Strong organizational skills, ability to manage finances, and lead a small team.
Comfortable making strategic business decisions that drive growth and profitability.
Customer-Focused Mindset
Enjoys building relationships, creating a welcoming environment, and fostering member loyalty.
Understands that customer experience is the core driver of recurring revenue in the wellness industry.
Financial Preparedness
Meets our minimum investment requirement of ~$239,300 and has a net worth of at least $500,000.
Has liquid capital of $100,000 – $150,000 to comfortably manage start-up and operational costs.
Commitment to the Brand
Willing to follow our proven systems and processes to ensure consistent quality and service.
Open to adopting new wellness trends and innovations as introduced by the brand.
Owner-Operator or Semi-Absentee Flexibility
Can choose to run the studio hands-on (owner-operator) or hire a dedicated manager while overseeing growth (semi-absentee model).
Location Awareness
Prefers to operate in high-traffic, health-conscious communities such as upscale suburbs, urban wellness districts, or near fitness hubs.
Understands the value of being in a visible, easily accessible location with strong demographic alignment.
They share our vision for bringing science-backed recovery and relaxation therapies to the mainstream.
They understand the importance of membership models for long-term revenue stability.
They have the drive to grow, whether it’s building one successful location or expanding into multiple territories.
| Expense Category | Amount (USD) |
|---|---|
| Total Investment Range | $239,300 – $559,000 |
| Minimum Investment | $239,300 |
| Franchise Fee | $40,000 – $45,000 |
| Royalty Fee | 7% of gross sales |
| Marketing Fee | 2% of gross sales |
| Liquid Capital Required | $100,000 – $150,000 |
| Net Worth Requirement | ~$500,000 |
| Expected ROI | Potential within 18–36 months (varies by location) |
| Break-Even Point | Estimated 12–18 months |
The Altered States Wellness franchise model is designed to generate multiple income streams from both recurring memberships and on-demand services, maximizing profitability and reducing revenue risk.
Monthly & Annual Plans: Recurring revenue from clients who commit to regular wellness visits.
Tiered Membership Options: Allows customers to choose between different service levels and access frequency.
Predictable Cash Flow: Membership income provides consistent, stable monthly revenue.
Pay-as-You-Go Clients: Walk-in customers who prefer occasional visits.
Tourists & First-Time Guests: An entry point to convert casual users into long-term members.
Multi-Session Packages: Pre-paid bundles for services like float therapy, infrared sauna, or cold plunge.
Cross-Service Combos: Discounted offers combining multiple therapies in one visit, boosting average ticket size.
Wellness Products: Branded merchandise, supplements, essential oils, bath salts, and recovery tools.
Upselling Opportunities: Increase per-customer spending by offering take-home items after treatments.
Local Business Partnerships: Offer discounted memberships or sessions to employees of nearby companies.
Team Recovery Sessions: Group bookings for corporate wellness days.
Gift Card Sales: Popular during holidays, birthdays, and special occasions.
Limited-Time Offers: Drive additional sales during slower seasons.
Workshops & Seminars: Wellness education events to generate extra revenue.
Member-Exclusive Events: Creates community loyalty and word-of-mouth marketing while adding income.
