Established
2010
Franchise Units
1300
Minimum Investment
$150,000
Franchise Fee
$59,950
Total Investment Range
$150,000
Home Based
No
Description
Orangetheory Fitness is one of the fastest-growing fitness franchises in the world, offering a unique, science-backed, technology-tracked group workout that combines heart rate-based interval training with expert coaching. The brand’s proven workout model and recurring revenue structure make it a top-tier choice for fitness-focused entrepreneurs.
Background
Founded in 2010 in Fort Lauderdale, Florida, Orangetheory Fitness quickly scaled due to its innovative approach to group fitness. The brand operates on a membership model and leverages proprietary technology to track performance metrics in real time. With global recognition and a strong brand identity, Orangetheory has become a leader in the boutique fitness industry.
Support Training
Orangetheory Fitness provides an extensive franchisee support system that includes:
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Comprehensive initial training at the corporate HQ
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Onboarding assistance including site selection and studio build-out
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Marketing and branding support at national and local levels
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Ongoing business consulting
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Technology and operations support for member management, sales, and reporting
Ideal Candidate
The ideal Orangetheory franchisee is:
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Passionate about health and fitness
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Business-savvy with leadership and team-building experience
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Driven to grow a multi-unit operation (though single-unit owners are welcome)
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Able to follow a proven franchise system
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Financially qualified to meet the investment requirements
Financial Detail
Total Investment Range: $613,172 – $1,804,615
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Minimum Liquid Capital: $150,000
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Minimum Net Worth: $500,000
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Franchise Fee: $59,950
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Royalty Fee: 8% of gross sales
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Marketing Fee: 2% of gross sales
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Franchise Units (USA): 1,300+
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Established Date: 2010
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Franchising Since: 2010