2010
1300
$150,000
$59,950
$150,000
No
Orangetheory Fitness is one of the fastest-growing fitness franchises in the world, offering a unique, science-backed, technology-tracked group workout that combines heart rate-based interval training with expert coaching. The brand’s proven workout model and recurring revenue structure make it a top-tier choice for fitness-focused entrepreneurs.
Founded in 2010 in Fort Lauderdale, Florida, Orangetheory Fitness quickly scaled due to its innovative approach to group fitness. The brand operates on a membership model and leverages proprietary technology to track performance metrics in real time. With global recognition and a strong brand identity, Orangetheory has become a leader in the boutique fitness industry.
Orangetheory Fitness provides an extensive franchisee support system that includes:
Comprehensive initial training at the corporate HQ
Onboarding assistance including site selection and studio build-out
Marketing and branding support at national and local levels
Ongoing business consulting
Technology and operations support for member management, sales, and reporting
The ideal Orangetheory franchisee is:
Passionate about health and fitness
Business-savvy with leadership and team-building experience
Driven to grow a multi-unit operation (though single-unit owners are welcome)
Able to follow a proven franchise system
Financially qualified to meet the investment requirements
Total Investment Range: $613,172 – $1,804,615
Minimum Liquid Capital: $150,000
Minimum Net Worth: $500,000
Franchise Fee: $59,950
Royalty Fee: 8% of gross sales
Marketing Fee: 2% of gross sales
Franchise Units (USA): 1,300+
Established Date: 2010
Franchising Since: 2010
