2010
260
$450,000
$50,000
$707,674
No
Amazing Lash Studio® is the nation's leading eyelash extension franchise, revolutionizing the beauty industry with its innovative approach to lash enhancement.Founded in 2010 in Houston, Texas, by Edward and Jessica Le, the brand quickly gained popularity for its high-quality, affordable lash services.Today, Amazing Lash Studio boasts over 260 locations across 23 states, making it the largest and fastest-growing brand in its category.The franchise's success is attributed to its strong brand recognition, exceptional customer service, and a proven business model that offers franchisees a lucrative opportunity in the booming beauty industry.
Why Invest in this Franchise?
Industry Leadership: As the creator of the membership-based eyelash extension category, Amazing Lash Studio has established itself as the go-to destination for lash enhancements.
Proven Business Model: With a robust support system and a track record of success, franchisees benefit from a scalable and replicable business model.
High Demand: The growing trend of personalized beauty services ensures a steady stream of clients seeking lash extensions, contributing to consistent revenue.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are equipped to manage and grow their business effectively.
Established Year:
Amazing Lash Studio was founded in 2010 in Houston, Texas. The brand quickly carved a niche in the beauty industry by introducing the concept of affordable, high-quality eyelash extensions with a membership-based model that encouraged customer loyalty.
Founders:
The franchise was created by Edward and Jessica Le, a husband-and-wife team passionate about beauty and entrepreneurship. Their vision was to offer a professional, consistent, and high-quality eyelash extension service that catered to a broad audience.
Franchise Units & Expansion:
Since its founding, Amazing Lash Studio has expanded rapidly across the USA. Today, it operates over 260 locations across 23 states, making it one of the largest and fastest-growing eyelash extension franchises in the country. Its growth demonstrates strong market demand and the scalability of its business model.
Brand Journey & Company History:
The first studio in Houston quickly gained popularity due to its innovative approach, quality services, and welcoming environment.
The brand introduced a membership model, allowing customers to enjoy regular lash services at an affordable monthly fee, which boosted recurring revenue and client retention.
Over the years, Amazing Lash Studio became recognized for its training programs, standardized operations, and consistent customer experience, setting the standard for eyelash franchises nationwide.
Ownership:
In 2018, Amazing Lash Studio was acquired by WellBiz Brands Inc., a company that oversees multiple wellness and beauty brands. This acquisition provided franchisees with additional operational resources, marketing support, and a stronger national presence.
Market Presence in the USA:
Present in 23 states with plans for continued expansion.
Strong brand recognition and high customer demand across urban and suburban markets.
Positioned in the Beauty & Personal Care industry, a sector with steady demand due to ongoing trends in self-care and aesthetics.
Industry Category:
Amazing Lash Studio belongs to the Beauty & Personal Care industry, specifically focusing on eyelash extensions and related beauty services. Its franchise model combines high-quality service, a strong brand identity, and recurring revenue streams via memberships and retail sales, which makes it appealing to investors looking for growth in the personal care market.
Other Key Information:
The franchise emphasizes training and operational excellence, ensuring consistency across all locations.
It is recognized as a leader in the membership-based eyelash service category, setting industry standards for service, pricing, and customer experience.
Ongoing innovation in service offerings, retail products, and marketing campaigns keeps the brand competitive and relevant in the dynamic beauty market.
1. Pre-Launch Support:
Before opening, franchisees receive comprehensive guidance to ensure a successful launch, including:
Site Selection Assistance: Help identifying optimal studio locations based on market research, demographics, and foot traffic.
Lease Negotiation Support: Expert advice during negotiations to secure favorable rental terms.
Studio Design & Build-Out: Guidance on creating the ideal studio layout, including interior design, décor, furniture, and equipment, ensuring consistency with the brand’s standards.
Permitting & Licensing Support: Assistance in navigating local business licenses, health regulations, and any legal requirements for opening a beauty studio.
2. Initial Training Program:
Amazing Lash Studio provides a rigorous and industry-leading training program for new franchisees, covering both technical and operational aspects:
Duration: Typically 2 weeks of in-depth training at a corporate location.
Operations Training: Franchisees learn day-to-day management, staff scheduling, inventory management, customer service standards, and POS system operation.
Technical Training: Hands-on instruction in eyelash application, maintenance, and product knowledge for those involved in service delivery.
Management Skills: Guidance on hiring, training, and managing studio staff to maintain quality and brand consistency.
3. Marketing Support:
Franchisees benefit from both national and local marketing assistance:
National Campaigns: Coordinated advertising efforts, including digital, social media, and traditional campaigns to build brand awareness.
Local Marketing: Tailored marketing strategies, promotional materials, and community outreach to attract local clients.
Grand Opening Support: Marketing resources and launch campaigns designed to generate buzz and maximize initial revenue.
4. Operational Support:
Amazing Lash Studio provides ongoing operational assistance to ensure business success:
Business Intelligence Tools: Access to proprietary platforms that track performance metrics, appointments, revenue, and customer engagement.
Operational Guidance: Regular check-ins and advice from corporate consultants to improve efficiency and profitability.
Supply Chain & Product Support: Assistance in sourcing products and managing inventory efficiently.
5. Ongoing Education & Growth:
The franchise prioritizes continuous learning and improvement:
Annual Conferences & Workshops: Franchisees and staff receive updates on industry trends, new techniques, and business strategies.
Refresher Courses: Optional training sessions to enhance skills and keep the studio competitive.
Innovation Updates: Guidance on introducing new services, retail products, and marketing strategies to maintain customer interest and boost revenue.
6. Additional Support Features:
Peer Networking: Franchisees gain access to a network of experienced owners for mentorship and advice.
Customer Experience Programs: Structured programs to maintain high standards of service and client satisfaction.
Brand Standards Enforcement: Support to ensure consistency in quality, design, and service delivery across all locations.
1. Passion for the Beauty Industry:
Franchisees should have a strong interest in beauty, personal care, and wellness.
A genuine enthusiasm for helping clients feel confident and look their best is crucial for building lasting relationships and repeat business.
2. Entrepreneurial Mindset:
The ideal candidate is business-minded and motivated to run a successful franchise.
Must be comfortable making decisions, managing operations, and driving growth in a competitive market.
Self-starter attitude with a commitment to long-term business ownership is preferred.
3. Management & Leadership Skills:
Experience in team management, customer service, or business operations is beneficial but not strictly required.
Franchisees should be able to hire, train, and supervise staff effectively to ensure consistent service quality.
Leadership skills help maintain brand standards and foster a positive work environment.
4. Financial Capability:
Franchisees must have the financial resources to meet the minimum investment requirement (approx. $436,000 – $707,000 total investment) and maintain working capital during the initial months.
Ability to manage cash flow, monitor financial performance, and invest in marketing or local initiatives is essential.
5. Commitment to Customer Experience:
A focus on high-quality service, client satisfaction, and repeat business is critical.
Franchisees should prioritize creating a welcoming, professional, and memorable experience for every client.
6. Location & Community Engagement:
Ideal franchisees are motivated to operate in high-demand urban or suburban areas.
They should be willing to engage with their local community to build brand recognition and drive foot traffic.
7. Adaptability & Learning Orientation:
Open to following proven systems, brand standards, and ongoing training programs provided by Amazing Lash Studio.
Willingness to adopt new marketing strategies, service innovations, and operational tools is important to remain competitive.
8. Personal Traits:
Driven, organized, and customer-focused.
Possesses strong interpersonal skills and the ability to build relationships with clients and employees alike.
Passionate about personal growth and professional development.
| Category | Details / Range | Notes / Source |
|---|---|---|
| Total Investment Required | $436,334 – $707,674 | Includes franchise fee, build-out, equipment, inventory, and working capital. |
| Minimum Liquid Capital Required | $450,000 | Required to ensure franchisee can cover initial costs and sustain operations. |
| Franchise Fee | $50,000 | One-time fee paid to join the franchise system. |
| Royalty Fee | 6% of gross sales | Ongoing fee for continued use of brand and support. |
| Advertising Fund Contribution | 2% of gross sales | Supports national and regional marketing campaigns. |
| Local Advertising Budget | Approx. $2,000/month | For local promotions and campaigns to drive customer acquisition. |
| Average Unit Volume (AUV) | $545,000 annually | Average revenue generated per studio; depends on location and market. |
| Infrastructure / Build-Out Costs | $250,000 – $400,000 | Includes leasehold improvements, décor, furniture, and equipment. |
| Working Capital Requirement | $25,000 – $50,000 | Covers initial operating expenses before breakeven. |
| Expected ROI | Varies; typically strong due to membership model | Depends on location, marketing, and operational efficiency. |
| Break-Even Time | 12 – 18 months | Based on average sales and operational efficiency. |
| Potential Revenue Streams | Memberships, individual lash services, retail products, additional beauty services | Multiple streams diversify income and improve profitability. |
| Estimated Time to Open | 6 – 9 months | Includes site selection, build-out, training, and marketing prep. |
