Established
2010
Franchise Units
260
Minimum Investment
$50,000
Franchise Fee
$436,334
Total Investment Range
$707,674
Home Based
No
Description
Amazing Lash Studio® is the nation's leading eyelash extension franchise, revolutionizing the beauty industry with its innovative approach to lash enhancement.Founded in 2010 in Houston, Texas, by Edward and Jessica Le, the brand quickly gained popularity for its high-quality, affordable lash services.Today, Amazing Lash Studio boasts over 260 locations across 23 states, making it the largest and fastest-growing brand in its category.The franchise's success is attributed to its strong brand recognition, exceptional customer service, and a proven business model that offers franchisees a lucrative opportunity in the booming beauty industry.
Why Invest in this Franchise?
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Industry Leadership: As the creator of the membership-based eyelash extension category, Amazing Lash Studio has established itself as the go-to destination for lash enhancements.
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Proven Business Model: With a robust support system and a track record of success, franchisees benefit from a scalable and replicable business model.
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High Demand: The growing trend of personalized beauty services ensures a steady stream of clients seeking lash extensions, contributing to consistent revenue.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are equipped to manage and grow their business effectively.
Background
| Feature | Details |
| Founded | 2010 |
| First Franchise Awarded | 2013 |
| Founders | Edward and Jessica Le |
| Ownership | WellBiz Brands, Inc. (Acquired in 2018) |
| Active Units | 260+ locations across 25+ states |
| Industry Category | Beauty & Personal Care (Specialized Eyelash Services) |
The History: The brand began in Houston, Texas, born from the founders' desire to provide high-quality lash extensions in a professional, retail-driven environment rather than a home office or a crowded nail salon. After rapid local success, the brand began franchising in 2013. In 2018, it was acquired by WellBiz Brands, Inc., a premier franchisor that also manages major names in the boutique wellness space. This acquisition gave Amazing Lash Studio the corporate infrastructure and scaling power to dominate the U.S. market.
Support Training
Amazing Lash Studio provides a "business-in-a-box" framework. You don’t need prior beauty industry experience to succeed; you need leadership skills and a drive for growth.
Academic & Technical Training: They provide a rigorous program for your stylists to master the brand’s patented application methods, ensuring safety and consistency across all units.
Pre-Launch Support: Real estate experts assist with site selection, lease negotiation, and studio design to maximize "curb appeal" and floor plan efficiency.
Marketing Power: Franchisees get access to a national brand fund, localized digital marketing playbooks, and SEO strategies to ensure the phones start ringing before the doors even open.
Operational Excellence: Owners receive training on the proprietary POS system, membership management, and KPI tracking to monitor the health of their business in real-time.
Ideal Candidate
The most successful Amazing Lash Studio owners aren't necessarily lash artists—they are business builders.
The Executive Leader: Individuals who can manage teams, motivate staff, and understand the importance of the "Guest Experience."
Passion for the Brand: While you don't need to wear lashes, you must believe in the confidence-boosting power of the service and the brand's mission.
Financial Capability: Candidates should have a strong credit profile and the liquid capital necessary for a multi-unit or high-traffic single-unit build-out.
Location Preference: Ideal candidates look for high-visibility "daily needs" shopping centers—near grocery stores, fitness studios, or high-end coffee shops where their target demographic spends time.
Financial Detail
Financial Details
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Total Investment: $436,334 – $707,674
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Cash Investment: $450,000
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Minimum Net Worth: $1.8 Million
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Franchise Fee: $50,000
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Royalty: 6%
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Ad Fund: 2%
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Item 19: Yes
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Veteran Discount: Yes
Ownership & Operations
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Semi-Passive Ownership: Yes – once the team is established
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Home Based: No
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B2B: No
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Master Franchise Opportunities: No
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Visa Candidates: Yes
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Average Number of Employees: 14–22
Multi-Unit Structure
WellBiz Brands requires a minimum of 3 units.
They offer strong incentives to encourage larger commitments:
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3–5 Units: Initial Franchise Fee = $35,000 each
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6–9 Units: Initial Franchise Fee = $30,000 each
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10+ Units: Initial Franchise Fee = $25,000 each