1985
11
$600,000
$30,000
$772,500
No
American Flatbread is a Vermont-based artisan pizza brand renowned for its commitment to sustainability, community, and high-quality, handcrafted flatbreads. Founded in 1985 by George Schenk, the brand began as a humble outdoor oven operation at Lareau Farm in Waitsfield, Vermont. Over the years, it has evolved into a beloved regional chain with a strong presence in Vermont, Massachusetts, Connecticut, Maine, and Texas.
The brand's philosophy centers on serving "food to fill you, food of joy, food for health and comfort," emphasizing the use of local, organic ingredients and environmentally conscious practices. American Flatbread's unique combination of wood-fired cooking and community-oriented values has garnered a loyal customer base and a reputation for quality and authenticity.
Sustainable & Ethical Brand: American Flatbread's dedication to sustainability and community engagement resonates with today's eco-conscious consumers.
Proven Business Model: With a history dating back to 1985 and a solid expansion track record, the brand offers a tested and scalable business model.
Supportive Franchise Network: Franchisees benefit from comprehensive support, including training, marketing, and operational assistance, ensuring a smooth entry into the business.
Growing Market Presence: The brand's expansion into new markets demonstrates its potential for growth and profitability.
Established Year:
American Flatbread was founded in 1985 in Waitsfield, Vermont, by George Schenk. It began as a small, outdoor oven operation on Lareau Farm, serving wood-fired flatbreads to local communities and visitors.
Founders & Brand Journey:
George Schenk, the founder, envisioned creating a brand focused on community, sustainability, and artisan-quality food.
The brand’s philosophy emphasizes “food to fill you, food of joy, food for health and comfort,” prioritizing local and organic ingredients.
Over time, it transitioned from a single farm-based operation into a regional chain, expanding into Vermont, Massachusetts, Connecticut, Maine, and Texas.
The company has maintained its eco-conscious approach, using sustainable ingredients and practices, which strengthens its reputation among environmentally aware consumers.
Ownership:
American Flatbread is owned by Flatbread Company, which acquired it in 2013. This ownership has helped modernize operations while keeping the brand’s original artisan and community values intact.
Franchise Units & Market Presence:
American Flatbread has multiple franchise units across the Northeast and Texas, with plans for further expansion in regions that value sustainable and high-quality dining experiences.
The brand operates in the fast-casual dining / artisan pizza segment, targeting consumers who seek quality, locally sourced ingredients in a family-friendly, community-oriented environment.
Industry Category:
Fast-Casual Dining / Artisan Pizza
The brand competes in the premium pizza segment, focusing on wood-fired, handcrafted flatbreads and eco-conscious dining experiences.
Key Highlights:
Strong reputation for sustainability and community engagement.
Loyal customer base due to authentic artisan products and exceptional dining experiences.
Proven brand scalability with room for growth in untapped U.S. markets.
Before opening, franchisees receive guidance on:
Site Selection: Assistance in identifying high-potential locations based on demographics, traffic patterns, and market demand.
Lease Negotiation: Expert advice to secure favorable terms with landlords or property managers.
Restaurant Design & Build-Out: Support for layout planning, décor, and kitchen setup to align with brand standards.
Permits & Licensing: Guidance on meeting local health codes, zoning regulations, and business licensing requirements.
Franchisees and their teams are trained in:
Kitchen Operations: Hands-on instruction in wood-fired oven cooking, recipe preparation, portion control, and food safety standards.
Customer Service & Guest Experience: Training on delivering the brand’s signature hospitality and building customer loyalty.
Daily Management Practices: Staff scheduling, inventory management, and quality control processes.
Point-of-Sale & Technology Systems: Instruction on order management, reporting, and operational software.
American Flatbread ensures franchisees have the tools to attract and retain customers:
Branding Guidelines: Templates for signage, menus, uniforms, and décor to maintain a consistent brand image.
Digital Marketing: Social media strategies, email campaigns, and online advertising support.
Local Marketing Assistance: Guidance for community outreach, grand opening events, and local promotions.
Public Relations Support: Strategies for press releases, local media coverage, and brand storytelling.
Franchisees benefit from continuous support throughout their ownership:
Regular Check-Ins: Operational and strategic guidance from regional franchise managers.
Performance Monitoring: Assistance with sales tracking, cost management, and operational efficiency.
Menu Updates & Product Innovation: Access to new recipes, seasonal menus, and limited-time offerings.
Problem-Solving Assistance: Support with operational challenges, staffing, and customer service issues.
Guidance on sourcing local and organic ingredients to align with the brand’s eco-conscious philosophy.
Tips for hosting community events, charity collaborations, and local partnerships to build a loyal customer base.
Training on sustainable practices, including waste reduction, recycling, and energy-efficient operations.
American Flatbread seeks franchisees who are not just investors but partners committed to the brand’s philosophy of sustainability, community engagement, and artisan-quality dining. The ideal candidate possesses a combination of passion, business acumen, and operational capability.
Enthusiastic about high-quality, locally sourced, and organic ingredients.
Committed to wood-fired artisan cooking and delivering authentic dining experiences.
Values the brand’s eco-conscious mission, including sustainable sourcing, energy efficiency, and community-focused operations.
Excited to engage with local communities, building strong relationships with customers, suppliers, and neighborhood organizations.
Interested in hosting local events, charity initiatives, and community gatherings to enhance brand visibility.
Understands that brand success is tied to community loyalty and long-term relationships.
Ideally has experience in restaurant management, food service, or running a small business.
Comfortable overseeing daily operations, managing staff, and maintaining quality standards.
Capable of analyzing financial performance, controlling costs, and optimizing revenue.
Possesses sufficient liquid capital to meet the investment requirements, including franchise fees, infrastructure, working capital, and marketing budgets.
Prepared for the long-term commitment of growing the franchise, with patience for ROI and break-even timelines.
Interested in establishing a franchise in regions with demand for sustainable and premium dining options.
Open to evaluating urban, suburban, or community-centered locations that align with the brand’s target market.
Shares the company’s philosophy of food, joy, health, and community.
Willing to adhere to operational standards, menu guidelines, and brand protocols to maintain consistency.
Eager to be part of a network of like-minded franchisees who uphold the brand reputation.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $293,000 – $772,500 |
| Minimum Investment Required | $600,000 in liquid capital |
| Franchise Fee | $30,000 |
| Infrastructure / Build-Out | Varies by location; includes kitchen setup, décor, and equipment |
| Marketing Budget | Included as part of ongoing support; funds allocated for local and digital marketing |
| Working Capital | Part of total investment; ensures smooth operations during initial months |
| Royalty Fees | Provided upon inquiry; typically a percentage of gross sales |
| Expected ROI | Varies by location; depends on operational efficiency and market conditions |
| Break-Even Time | Typically 18–24 months |
| Potential Revenue Streams | Dine-in services, takeout, catering, mobile oven events, merchandise sales |
| Franchise Units | Multiple units across Northeast USA and Texas; growing network |
