Established
1983
Franchise Units
400
Minimum Investment
$90,000
Franchise Fee
$30,000
Total Investment Range
$190,000
Home Based
No
Description
Maui Wowi Hawaiian is a vibrant, mobile-friendly beverage franchise that brings the relaxed island lifestyle of Hawaii to high-traffic locations across the United States. Known for its premium fruit smoothies, gourmet Hawaiian coffee, and eye-catching tiki-inspired branding, Maui Wowi has carved out a unique niche in the fast-growing beverage and mobile food business sector.
Unlike traditional brick-and-mortar food concepts, Maui Wowi operates through flexible formats such as kiosks, trailers, carts, and event-based setups. This adaptability allows franchise owners to generate revenue in places where customers already gather—festivals, sporting events, college campuses, malls, resorts, corporate parks, airports, and tourist destinations. The brand’s cheerful Hawaiian theme, paired with simple operations and broad customer appeal, creates an experience rather than just a product.
With a strong presence across the U.S. and internationally, Maui Wowi Hawaiian continues to attract entrepreneurs seeking a lower-overhead franchise model with scalable growth potential. The concept appeals equally to families, young professionals, health-conscious consumers, and coffee lovers, making it resilient across seasons and economic cycles.
Why Invest in the Maui Wowi Hawaiian Franchise?
Maui Wowi Hawaiian stands out as an attractive investment for entrepreneurs who want flexibility, lifestyle balance, and brand recognition without the complexity of a full restaurant operation.
Key investment advantages include:
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Low Overhead Model: No traditional restaurant build-out, kitchen, or large staff required
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Multiple Revenue Channels: Daily sales, private catering, corporate events, festivals, fairs, and seasonal locations
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Strong Brand Identity: Instantly recognizable Hawaiian theme that draws attention and repeat customers
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Simple Menu & Operations: Streamlined offerings reduce waste, training time, and operational stress
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Scalable Growth: Start with one unit and expand to multiple territories, events, or permanent locations
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High Mobility: Ability to move operations to where demand is strongest
Background
Established Year: 1983
Founders: Don and Julie Morris
Industry Category: Beverage & Food Service Franchise (Smoothies & Coffee)
Maui Wowi Hawaiian was founded in 1983 in Arizona, inspired by the founders’ love for Hawaiian culture and tropical flavors. What began as a small smoothie concept quickly gained popularity due to its distinctive taste, premium ingredients, and colorful island branding. Over time, the brand evolved to include gourmet Hawaiian coffee, further expanding its appeal and revenue opportunities.
The company later developed a franchise model focused on portability and operational simplicity, allowing entrepreneurs to launch with minimal risk compared to traditional foodservice franchises. Today, Maui Wowi Hawaiian operates hundreds of franchise units worldwide, with a strong and established footprint across the United States.
The brand is currently owned and managed by an experienced franchising organization that continues to invest in product innovation, franchisee support systems, and national brand growth. Maui Wowi’s presence spans malls, resorts, military bases, amusement parks, airports, and large-scale events, making it one of the most recognized mobile beverage franchises in the industry.
Franchise Active Units: Over 400 units globally, with a significant concentration in the USA
Support Training
Maui Wowi Hawaiian offers a comprehensive support system designed to help franchisees launch quickly, operate efficiently, and grow confidently.
Pre-Launch Support
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Site and territory evaluation
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Equipment and kiosk/trailer setup guidance
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Vendor sourcing and supply chain access
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Licensing, permits, and compliance assistance
Training Program
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Initial franchisee training covering operations, product preparation, customer service, and brand standards
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Business management training including pricing, scheduling, and inventory control
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Event sales and booking strategies to maximize revenue
Marketing & Brand Support
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National brand recognition and marketing assets
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Social media guidance and promotional templates
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Event marketing strategies and local outreach playbooks
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Seasonal promotions and new product rollouts
Ongoing Operational Support
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Dedicated franchise support team
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Ongoing training updates and best practices
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Product innovation and menu enhancements
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Peer network and franchisee community support
Ideal Candidate
The Maui Wowi Hawaiian franchise is well-suited for a wide range of entrepreneurs, from first-time business owners to seasoned multi-unit operators.
Ideal candidates typically include:
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Entrepreneurs seeking a lower-investment, flexible business model
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Owner-operators or semi-absentee investors
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Individuals with strong people skills and a customer-first mindset
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Sales-oriented professionals who enjoy networking and event-based business
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Families or partners looking for a lifestyle-friendly business
No prior food or beverage experience is required. The most successful franchisees are energetic, self-motivated, and comfortable marketing their business at events, local venues, and community gatherings.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $90,000 – $190,000 |
| Minimum Investment Required | Approximately $90,000 |
| Initial Franchise Fee | $30,000 |
| Franchise Units / Format | Kiosk, Cart, Trailer, Mobile/Event-Based |
| Equipment & Beverage Systems | $35,000 – $70,000 |
| Infrastructure / Kiosk / Trailer Cost | $20,000 – $60,000 |
| Initial Inventory & Supplies | $3,000 – $6,000 |
| Initial Marketing & Grand Opening | $3,000 – $7,000 |
| Working Capital (3–6 months) | $5,000 – $15,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Expected ROI | High potential due to low overhead & strong margins |
| Estimated Break-Even Period | 12 – 24 months (varies by location & events) |
| Primary Revenue Streams | Smoothie sales, Hawaiian coffee, festivals & fairs, corporate catering, private events, seasonal locations |