Established
1996
Franchise Units
100
Minimum Investment
$900,000
Franchise Fee
$50,000
Total Investment Range
$1,600,000
Home Based
No
Description
Another Broken Egg Cafe is one of the fastest-growing daytime-only restaurant franchises in the country, offering a premium casual dining experience focused on Southern-inspired breakfast, brunch, and lunch. Known for its chef-inspired menu, hand-crafted cocktails, and warm hospitality, Another Broken Egg Cafe combines indulgent dining with a relaxed atmosphere, making it a standout choice in the booming brunch sector.
Why Invest in Another Broken Egg Cafe?
Investing in this franchise means buying into a refined system that balances culinary creativity with rigid operational efficiency.
Dominant Market Gap: The "Daytime Cafe" sector is one of the few restaurant categories consistently outperforming the broader industry.
Superior Quality of Life: With operating hours typically ending mid-afternoon, franchisees enjoy a "manager-friendly" schedule rarely found in the food industry.
Alcohol Revenue: Unlike many breakfast competitors, Another Broken Egg features a sophisticated bar program. Mimosas, Bloody Marys, and specialty cocktails drive higher check averages and significantly boost profit margins.
A Resilient Model: The brand has proven its ability to scale across diverse markets—from suburban strips to urban centers—maintaining high brand loyalty and repeat "fan" visits.
Background
Founded: 1996 in Old Mandeville, Louisiana.
Founders: Ron Green.
Ownership: Currently backed by The Beekman Group, a private equity firm focused on accelerating the brand's national footprint.
Current Footprint: With over 100+ active units across the United States, the brand has established a massive presence in the Southeast, Midwest, and Mid-Atlantic regions.
Industry Category: Upscale Daytime Dining / Full-Service Breakfast & Brunch.
The journey began with a single location and a simple mission: to create a menu that was "anything but ordinary." Over the last three decades, the brand has evolved from a local favorite to a national powerhouse, consistently winning "Best Brunch" awards in nearly every city it enters.
Support Training
Franchisees receive robust support including:
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Initial Training: 4 to 6 weeks of comprehensive training at a certified training cafe.
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Site Selection Assistance: Guidance on finding and building out ideal locations.
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Marketing Support: Local marketing planning, national brand strategy, digital advertising.
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Operations Support: Ongoing field support, performance reviews, and operational consulting.
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Technology Tools: POS systems, analytics dashboards, and online ordering integrations.
Ideal Candidate
The ideal franchisee for Another Broken Egg Cafe is:
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Experienced in restaurant or hospitality management.
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Passionate about customer service and premium dining experiences.
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Financially capable of multi-unit growth.
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Entrepreneurial with strong leadership skills.
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Committed to daily operations or hiring a qualified operating partner.
Financial Detail
| Category | Details |
| Total Investment Range | $900,000 – $1,600,000 (Approx.) |
| Minimum Liquid Capital | $500,000 |
| Minimum Net Worth | $1,500,000 |
| Initial Franchise Fee | $50,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 2% of Gross Sales |
| Infrastructure/Build-out | Varies by square footage (Typically 3,000–4,000 sq. ft.) |
| Revenue Streams | Dine-in, Full-Service Bar, Take-out/Catering, and Retail Merchandise. |