Established
2018
Franchise Units
1
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
The Pita GR franchise represents a modern, chef-driven Mediterranean fast-casual concept built around authenticity, speed, and everyday affordability. Inspired by traditional Greek flavors and elevated with a contemporary service model, Pita GR has carved out a strong position in the fast-growing Mediterranean and healthy quick-service segment.
At its core, Pita GR delivers bold, crave-worthy flavors through a streamlined menu of fresh pitas, bowls, salads, and signature sauces—designed for both dine-in and high-volume takeout and delivery. The brand resonates with today’s consumers who want fast food without sacrificing quality, nutrition, or authenticity. Clean ingredients, customizable meals, and an efficient kitchen layout make the concept highly adaptable to urban centers, suburban hubs, college towns, and mixed-use developments across the United States.
For franchisees, Pita GR combines a scalable operating model with strong unit-level economics, brand consistency, and growing consumer demand for Mediterranean cuisine. The result is a franchise opportunity positioned for long-term growth in one of the most resilient categories in food service.
Why Invest in This Franchise?
Investing in a Pita GR franchise offers several strategic advantages for entrepreneurs seeking a strong, future-focused restaurant concept:
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High-Demand Cuisine Category – Mediterranean food continues to outperform many traditional QSR segments due to its perceived health benefits and broad demographic appeal.
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Efficient Operations – Simplified food prep, limited SKUs, and a fast-casual assembly line reduce labor complexity and training time.
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Multiple Revenue Channels – Strong performance across dine-in, takeout, catering, and third-party delivery platforms.
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Modern Brand Identity – Clean store design, contemporary branding, and social-media-friendly food presentation appeal to younger and health-conscious consumers.
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Scalable Footprint – Flexible real estate options including inline locations, end-caps, food courts, and non-traditional venues.
Background
- Established Year: 2018
- Founders: Founded by hospitality entrepreneurs with deep roots in Mediterranean cuisine and restaurant operations
- Industry Category: Mediterranean Fast-Casual / Quick-Service Restaurant (QSR)
- Franchise Active Units (USA): 1
Pita GR was created to bring authentic Greek street food into a modern fast-casual format that fits today’s lifestyle. From its early locations, the brand focused on perfecting recipes, sourcing quality ingredients, and building an operational model that balances authenticity with speed and consistency.
Over time, Pita GR expanded its footprint through franchising, refining systems, supply chains, and brand standards to support scalable growth. Today, the brand operates multiple franchise locations and continues to expand its presence across key U.S. markets, targeting areas with strong demand for fresh, healthy dining options.
Support Training
Pita GR offers a comprehensive franchise support framework designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review support and space planning recommendations
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Restaurant layout, kitchen design, and equipment specifications
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Vendor and supply-chain onboarding
Training Program
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Hands-on training covering food preparation, quality control, and service standards
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Front-of-house and back-of-house operational training
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Management and staffing best practices
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POS systems, inventory controls, and reporting
Marketing & Brand Support
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Grand opening marketing strategies
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Brand-approved promotional materials and campaigns
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Digital marketing guidance including social media and local store marketing
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Ongoing menu innovation and seasonal promotions
Ongoing Operational Support
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Dedicated franchise support team
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Regular performance reviews and operational check-ins
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Continuous training updates and system enhancements
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Access to peer franchisee network and best practices
Ideal Candidate
The ideal Pita GR franchisee is a hands-on or semi-absentee owner who values operational excellence and customer experience.
Preferred Background
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Restaurant, hospitality, or multi-unit retail experience is beneficial but not mandatory
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Strong leadership and people-management skills
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Ability to follow proven systems and brand standards
Personal Traits
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Passion for food, quality, and guest satisfaction
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Entrepreneurial mindset with attention to detail
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Commitment to local marketing and community engagement
Financial Capability
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Adequate capital to cover total investment and working capital
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Strong credit profile and long-term growth mindset
Location Preference
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Urban and suburban markets with high foot traffic
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Areas with strong lunch and dinner demand
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Proximity to offices, residential neighborhoods, universities, or retail hubs
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Liquid Capital | $125,000+ |
| Franchise Fee | $30,000 – $40,000 |
| Build-Out & Equipment | $140,000 – $260,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Opening Inventory & Supplies | $8,000 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |
| Royalty Fee | ~6% of gross sales |
| Marketing / Brand Fund | ~2% of gross sales |