2009
3
$400,000
$35,000
$550,000
No
Aprisa Mexican Cuisine is redefining the fast-casual dining experience by offering authentic, chef-driven Mexican dishes with a modern twist. Founded in Portland, Oregon, Aprisa combines traditional flavors with innovative techniques, creating a menu that appeals to a diverse range of palates. The brand's commitment to quality ingredients, sustainable practices, and exceptional customer service has established it as a beloved local favorite. With a growing reputation and a scalable business model, Aprisa presents a compelling franchise opportunity for entrepreneurs seeking to invest in a thriving culinary brand.
Proven Concept: Aprisa's unique approach to Mexican cuisine has garnered a loyal customer base and positive reviews, demonstrating the viability of its business model.
Sustainable Practices: The brand's use of repurposed shipping containers for restaurant structures showcases a commitment to environmental responsibility and cost-effective operations.
Scalable Model: With multiple locations in Portland and plans for expansion, Aprisa offers a replicable system for franchisees.
Supportive Community: As part of the Aprisa family, franchisees benefit from a network of like-minded entrepreneurs and a brand dedicated to mutual success.
Established Year: 2009
Franchise Units: Multiple locations in Portland, Oregon
Founders: Kirk Lance, inspired by his upbringing in Phoenix, Arizona, and his experiences in Wyoming's restaurant industry.
Brand Journey: After refining his business model, Lance opened the first Aprisa location in Portland, utilizing repurposed shipping containers to create unique, cost-effective restaurant spaces.
Ownership: Privately owned by Kirk Lance
Market Presence in the USA: Strong presence in Portland, Oregon, with plans for national expansion
Industry Category: Fast-Casual Dining, Mexican Cuisine
Aprisa Mexican Cuisine offers comprehensive support to ensure franchisees succeed in both launching and operating their restaurant. The support structure is designed to cover all aspects of running a fast-casual Mexican cuisine business.
Site Selection & Approval: Assistance in evaluating potential locations, lease negotiations, and securing optimal restaurant sites for high customer traffic and visibility.
Restaurant Design & Build-Out: Guidance on the unique shipping-container restaurant setup, including layouts, permits, and compliance with local regulations.
Equipment Procurement: Recommendations and sourcing support for kitchen equipment, POS systems, and operational tools.
Franchise Setup Guidance: Step-by-step roadmap for opening the first location, including timelines and checklists.
Kitchen Operations: Training on food preparation, recipes, portion control, inventory management, and food safety standards.
Staff Management: Guidance on hiring, training, and managing employees to ensure consistent customer service quality.
Daily Operations: Procedures for smooth workflow, scheduling, and efficient use of resources.
Brand Marketing Tools: Access to pre-designed marketing materials, digital assets, and social media templates.
Promotional Strategies: Guidance on local advertising campaigns, community outreach, and events to drive traffic.
Digital Marketing: Support for website development, online ordering, SEO strategies, and social media campaigns to enhance online visibility.
Franchise Training Programs: Continuous education modules for franchise owners and staff to improve operational efficiency and customer satisfaction.
Operational Manuals: Comprehensive manuals detailing all procedures, brand standards, and best practices.
On-Site Assistance: Periodic visits from corporate representatives to help optimize operations and troubleshoot challenges.
Performance Monitoring & Reporting: Tools to track sales, inventory, and employee performance for informed decision-making.
Network of Franchisees: Access to a supportive community of existing franchise owners for knowledge-sharing and collaboration.
Aprisa Mexican Cuisine seeks franchisees who are not just investors but passionate partners committed to the brand’s success. The ideal franchisee profile combines business acumen, a love for food, and a strong connection to their local community.
Love for Mexican Cuisine: A genuine appreciation for authentic, chef-driven Mexican food and a commitment to delivering high-quality dishes.
Customer-Focused: Dedication to creating an exceptional dining experience for guests, whether dine-in, takeout, or delivery.
Community Engagement: Eager to build strong relationships within the local community and foster a welcoming environment.
Management Experience: Prior experience in managing teams, operations, or a retail/restaurant business is highly valued.
Operational Mindset: Ability to follow established systems, ensure consistent food quality, and maintain efficient day-to-day operations.
Leadership Skills: Competence in motivating staff, handling challenges, and maintaining brand standards across all facets of the business.
Financial Readiness: Ability to meet the initial investment requirements, maintain working capital, and manage ongoing operational expenses.
Long-Term Commitment: Interest in growing the business over the long term rather than seeking quick returns.
Problem Solving & Adaptability: Willingness to learn, adapt to local market conditions, and innovate within the brand’s operational framework.
Goal-Oriented: Strong drive to achieve revenue targets, expand market presence, and contribute to the overall growth of Aprisa.
Urban or High-Traffic Areas: Preference for locations with a diverse customer base, strong foot traffic, and potential for both dine-in and takeout sales.
Community-Centric Approach: Enthusiasm for participating in local events, promotions, and building brand awareness in the neighborhood.
| Financial Item | Details / Estimated Range |
|---|---|
| Total Investment Required | $400,000 – $550,000 |
| Minimum Investment | $400,000 |
| Franchise Fee | $35,000 – $50,000 |
| Franchise Units (Current) | 3 (Portland, Oregon) |
| Infrastructure / Build-Out Cost | $250,000 – $350,000 (includes repurposed shipping container structure, kitchen equipment, interior) |
| Marketing Budget | $10,000 – $20,000 annually (local + digital marketing) |
| Working Capital | $25,000 – $50,000 (covers initial operations and staffing) |
| Royalty Fees | 5% – 6% of gross sales |
| Expected ROI | 18% – 25% annually |
| Break-Even Time | 18 – 24 months |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering services, retail packaged products |
