Established
1992
Franchise Units
20
Minimum Investment
$364,500
Franchise Fee
$30,000
Total Investment Range
$665,000
Home Based
No
Description
Big Mama’s & Papa’s Pizzeria (BMPP) offers a distinctive franchise opportunity in the competitive pizza industry. Founded in 1992 by brothers Aro and Allen Agakhanyan in Los Angeles, BMPP has grown into a renowned brand known for its oversized pizzas and family-style dining experience. The franchise stands out with its "Giant Sicilian" pizza, measuring 54" x 54" and offering approximately 200 slices, making it a unique selling point in the market.
BMPP's commitment to quality, innovation, and customer satisfaction has earned it a loyal customer base and significant media attention, including a notable appearance at the 86th Academy Awards in 2014, where host Ellen DeGeneres had BMPP pizzas delivered to the Dolby Theatre, resulting in an estimated $10 million in free publicity.
Why Invest in this Franchise?
Investing in a BMPP franchise offers several advantages:
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Proven Business Model: With over 20 locations in Southern California, BMPP has demonstrated a successful business model that combines quality food with a unique dining experience.
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Unique Product Offering: The "Giant Sicilian" pizza sets BMPP apart from competitors, attracting customers seeking a one-of-a-kind dining experience.
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Strong Brand Recognition: Media exposure and celebrity endorsements have enhanced BMPP's brand visibility, contributing to its growing popularity.
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Supportive Franchise System: BMPP provides comprehensive training and ongoing support to franchisees, ensuring they have the tools and knowledge to succeed.
Background
Established Year: 1992
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Franchise Units: Over 20 locations, primarily in Southern California
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Founders: Aro and Allen Agakhanyan
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Ownership: Privately owned by the Agakhanyan brothers
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Market Presence: Strong presence in Southern California with plans for national expansion
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Industry Category: Quick-service restaurants specializing in pizza
Since its inception, BMPP has focused on delivering high-quality, oversized pizzas in a family-friendly environment. The brand's commitment to innovation and customer satisfaction has fueled its growth and recognition in the competitive pizza industry.
Support Training
BMPP offers extensive support and training to its franchisees:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
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Training Program: A comprehensive training course covering all aspects of restaurant operations, including food preparation, customer service, and management practices.
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Operational Support: Ongoing guidance in areas such as inventory management, staffing, and quality control to maintain consistent service standards.
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Marketing Assistance: Access to marketing materials and strategies to promote the franchise locally and build brand awareness.
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Technology Tools: Utilization of proprietary software for point-of-sale, inventory tracking, and customer relationship management.
Ideal Candidate
The ideal franchisee for BMPP is someone who aligns with the brand’s values, operational style, and growth vision. Success in this franchise depends on a mix of entrepreneurial drive, financial stability, and customer-focused mindset. Key characteristics include:
1. Entrepreneurial Spirit
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Passionate about the food and restaurant industry.
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Excited to operate a business with hands-on involvement.
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Willing to innovate within the franchise framework while maintaining brand standards.
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Motivated to grow the business and create a loyal customer base.
2. Business & Management Acumen
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Prior experience in restaurant management, hospitality, or retail is highly advantageous.
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Strong organizational skills to manage day-to-day operations, staff scheduling, and inventory control.
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Ability to analyze sales data, optimize costs, and implement operational efficiencies.
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Leadership qualities to motivate employees and ensure consistent service standards.
3. Financial Capability
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Must have the required capital for the initial investment, which ranges from $364,500 to $665,000 depending on location and model.
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Adequate working capital to support the business until it reaches profitability.
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Comfortable managing ongoing franchise fees (5% royalty + 3% marketing contribution) without compromising operational stability.
4. Customer-Focused Mindset
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Committed to delivering excellent customer service and fostering a welcoming dining environment.
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Appreciates the value of building long-term relationships with repeat customers.
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Understands that reputation and word-of-mouth are key to driving growth in the restaurant industry.
5. Location & Market Insight
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Prefers high-traffic areas that attract families, young professionals, and large groups.
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Ability to evaluate local demographics and competition to select optimal locations.
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Keen interest in contributing to the brand’s expansion and visibility within the community.
6. Commitment to the Brand
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Dedicated to upholding BMPP’s quality standards, recipes, and operational procedures.
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Open to ongoing training, marketing initiatives, and brand programs provided by the franchisor.
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Shares the company’s passion for delivering unique, oversized pizza experiences.
Financial Detail
| Financial Category | Details / Range |
|---|---|
| Franchise Fee | $30,000 |
| Total Investment Required | $364,500 – $665,000 (depending on location and restaurant model) |
| Working Capital | $20,000 – $40,000 |
| Royalty Fee | 5% of monthly gross sales |
| Marketing Fee | 3% of monthly gross sales |
| Break-Even Time | Typically 6 months – 2+ years (depending on location, market, and operations) |
| Franchise Units | Over 20 locations (primarily Southern California) |
| Infrastructure / Build-Out | $200,000 – $400,000 (depending on size and location) |
| Expected ROI | Varies; typically within 2–5 years |
| Potential Revenue Streams | Dine-in, carryout, delivery, catering, merchandise sales |
| Pre-Opening Costs | Training, equipment, licenses, and initial inventory (included in total investment) |