Floor Crafters Franchise Expands With Mobile Showrooms

Mobile Flooring Franchise Creates Lower-Cost Entry for Entrepreneurs

Launching a franchise can often require a significant upfront investment, especially for concepts tied to expensive retail locations and large staffing needs. Floor Crafters is positioning itself differently by offering a mobile flooring franchise model that reduces many of the overhead expenses associated with traditional brick-and-mortar operations.

The company originally operated as a Colorado-based hardwood flooring business before Shaun Bezuidenhout acquired the brand in 2014. After taking ownership, he transformed the business from a traditional showroom operation into a shop-at-home flooring service that brings products directly to customers.

Today, Floor Crafters offers residential and commercial flooring solutions that include hardwood, carpet, tile and luxury vinyl products, but instead of requiring customers to visit a showroom, the consultation experience happens inside their homes or businesses.

Following strong results with the model, the company officially launched franchise expansion in 2024. The brand now operates franchised units across Colorado, Texas and South Carolina while continuing to target additional markets nationwide.

Bezuidenhout says the company’s mobile showroom strategy has helped modernize the flooring experience while creating a more flexible business opportunity for franchise owners.

Lower Overhead Helps Franchisees Scale Faster

One of the biggest advantages of the Floor Crafters franchise model is its reduced operational overhead. Because the business relies on a web-based designer showroom, franchisees do not need to invest in expensive retail storefronts.

Owners can operate from a home office while utilizing warehouse space for product storage and installation logistics. Staffing requirements are also streamlined through the use of subcontractors, helping franchisees keep payroll expenses manageable.

According to the company, franchise owners can enter the business with an investment starting around $171,000. Bezuidenhout says many operators have the potential to recover their investment within the first year depending on market performance and owner involvement.

The business model is designed to support both owner-operators and semi-passive investors, although the company notes that hands-on ownership often leads to faster growth and stronger returns.

Floor Crafters Seeks Growth-Oriented Franchisees

The company is looking for franchise candidates who are ambitious, customer-focused and interested in scaling multiple territories over time.

While flooring experience is not required, the brand emphasizes the importance of leadership, operational discipline and delivering exceptional customer service. Floor Crafters provides comprehensive onboarding and training at its Colorado headquarters, followed by ongoing coaching and operational support.

Franchisees also receive assistance with territory research, digital marketing campaigns and centralized lead generation systems that help schedule customer appointments and drive local awareness.

These support systems are designed to simplify the startup process for entrepreneurs entering the flooring and home improvement industry for the first time.

Home Improvement Industry Continues to Grow

Floor Crafters enters the market at a time when home improvement spending remains strong across the United States. Flooring upgrades continue to be one of the most common remodeling investments for homeowners and commercial property owners alike.

Because flooring materials naturally wear over time, replacement cycles create recurring long-term demand for the industry. Depending on the product category, many floors are replaced every five to 20 years, helping create consistent business opportunities.

Bezuidenhout believes the company’s long-term value goes beyond short-term profits. His vision is to help franchisees build scalable businesses capable of creating generational wealth through recurring customer demand and market stability.

Floor Crafters Offers Multiple Flooring Solutions

Floor Crafters provides a wide range of flooring options designed to meet different design preferences, budgets and property needs.

Hardwood flooring remains one of the most sought-after products because of its durability, longevity and strong resale value. Luxury vinyl flooring has also become increasingly popular due to its waterproof properties, affordability and resemblance to natural wood and stone materials.

Tile flooring continues to attract customers looking for durability, low maintenance and allergy-friendly surfaces, while carpet remains a preferred choice for homeowners seeking comfort, insulation and noise reduction.

By offering multiple flooring categories and bringing the showroom experience directly to customers, Floor Crafters has created a franchise model built around convenience, flexibility and personalized service.

Discover the Floor Crafters franchise opportunities.