2013
25
$295,000
$35,000
$585,000
No
Fajita Kings is redefining the Tex-Mex dining experience across America with its bold flavors, sizzling fajitas, and vibrant restaurant atmosphere. Built on a passion for fresh ingredients and authentic recipes, Fajita Kings has become a customer favorite for its made-to-order meals, friendly service, and lively dining culture. The brand combines the energy of Mexican street food with the comfort and quality of a full-service restaurant, creating a concept that resonates with families, young professionals, and food lovers alike.
From its humble beginnings, Fajita Kings has grown into a modern dining franchise that captures the essence of Tex-Mex cuisine while maintaining consistent quality and operational excellence. Each location delivers a premium guest experience—freshly grilled meats, handmade tortillas, bold sauces, and a fun, family-friendly setting that encourages repeat visits. For investors seeking a proven restaurant concept with wide appeal, strong unit economics, and professional franchise support, Fajita Kings stands out as one of the most promising opportunities in the fast-casual dining space.
Investing in a Fajita Kings franchise means joining a brand that has mastered the art of balancing flavor, speed, and profitability. The Tex-Mex category continues to grow rapidly in the U.S., driven by rising consumer demand for bold, customizable, and affordable meals. Fajita Kings capitalizes on this demand through a unique combination of quick service, high-margin menu items, and operational efficiency.
Franchise owners benefit from a well-defined business model designed for scalability and long-term sustainability. The company provides comprehensive training, national marketing support, and flexible restaurant formats suited for dine-in, takeout, and delivery. With an expanding fan base, low food waste, and efficient kitchen systems, Fajita Kings offers exceptional potential for both new and experienced restaurant entrepreneurs looking to dominate their local market.
Top reasons to invest:
Proven Tex-Mex concept with strong nationwide demand.
Turnkey operations model and streamlined kitchen layout.
Multiple revenue channels—dine-in, catering, delivery, and online orders.
Competitive start-up costs and attractive ROI.
Expert support from an experienced franchise leadership team.
Founded: 2013
Founder(s): Marco Hernandez and Luis Ortega
Headquarters: Dallas, Texas
Industry Category: Food & Restaurants – Fast Casual / Tex-Mex
Franchise Units: 25+ and expanding across major U.S. states
Fajita Kings was created by two lifelong friends and food enthusiasts who shared a passion for authentic Mexican street flavors and entrepreneurial innovation. They began with a single restaurant in Texas that quickly became a local sensation for its fresh, sizzling fajitas and vibrant atmosphere. Over the years, their focus on quality ingredients, consistent guest satisfaction, and operational excellence transformed Fajita Kings into a rapidly growing national franchise.
Today, the brand operates locations in states like Texas, Florida, Georgia, and Arizona—with new development underway across the Midwest and West Coast. With a strong supply chain, brand recognition, and a loyal customer following, Fajita Kings is positioned as a rising star in the fast-casual dining industry.
Fajita Kings believes that franchise success begins with strong support and hands-on guidance. The franchise program is designed to help new owners launch, operate, and grow with confidence.
Pre-Launch Support:
Comprehensive site selection and lease negotiation assistance.
Restaurant layout design, equipment procurement, and vendor setup.
Access to pre-opening marketing and grand opening planning tools.
Operational Training:
3-week in-store training covering menu preparation, customer service, and staff management.
Detailed operations manual outlining every aspect of the business.
Access to POS systems, inventory controls, and cost-management software.
Marketing & Growth Support:
National advertising campaigns and social media content.
Local area marketing guidance and promotional materials.
Public relations and influencer partnerships to boost brand visibility.
Ongoing Franchise Support:
Field operations consultants and regular business reviews.
Continuous menu innovation and product development.
Annual franchisee conferences for networking and training updates.
The brand’s support model ensures franchise owners never operate alone—every step of the journey is guided by a dedicated corporate team committed to helping you achieve profitability and long-term growth.
Fajita Kings seeks passionate entrepreneurs who are eager to bring energy, leadership, and commitment to their local communities. While previous restaurant experience is beneficial, it’s not mandatory—what matters most is your drive to deliver outstanding guest experiences and grow a thriving business.
Ideal candidates include:
Experienced food service professionals seeking a scalable concept.
First-time entrepreneurs passionate about hospitality and customer satisfaction.
Multi-unit operators looking to diversify their portfolio.
Investors with strong management skills and a community-focused mindset.
Preferred Qualities:
Minimum liquid capital of $150,000 and net worth of $400,000+.
Ability to manage a team and maintain operational excellence.
Willingness to actively engage in local marketing and community outreach.
Desire to grow into multi-unit ownership over time.
| Expense Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $295,000 – $585,000 |
| Minimum Investment Required | $295,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Working Capital | $30,000 – $50,000 |
| Infrastructure / Build-out | $150,000 – $300,000 |
| Equipment & Inventory | $50,000 – $80,000 |
| Expected ROI | 25% – 35% annually |
| Break-Even Time | 18 – 24 months |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, and branded sauces / retail products |
Fajita Kings’ franchise model is built for profitability, offering a strong balance between manageable start-up costs and high-margin menu items. With efficient kitchen operations, robust marketing, and ongoing innovation, franchisees can achieve solid returns while growing a recognizable and community-driven brand.
