Established
2002
Franchise Units
130
Minimum Investment
$101,000
Franchise Fee
$42,000
Total Investment Range
$101,000
Home Based
No
Description
ASP - America’s Swimming Pool Company is the #1 swimming pool service franchise in the U.S., offering professional pool cleaning, maintenance, repair, and renovation services. With a strong brand presence and proven systems, ASP provides franchisees with a scalable, recurring-revenue business model in the booming home services industry.
Background
Founded in 2002 and franchising since 2005, ASP has grown into the nation’s leading swimming pool service franchise. It operates under the Authority Brands umbrella and has consistently ranked in top franchise listings including Entrepreneur’s Franchise 500. ASP fills a niche in the home service space by offering dependable and professional swimming pool care, with proprietary software and comprehensive operational support.
Support Training
ASP offers franchisees world-class training and ongoing support:
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Initial Training Program: A 12-day comprehensive program at ASP’s headquarters in Macon, Georgia, covering technical, marketing, and operational processes.
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On-the-Job Training: Field training with experienced franchisees.
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Ongoing Support: Includes marketing assistance, scheduling software, business coaching, national vendor relationships, and continued education.
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Proprietary Software: PoolOps platform helps manage customer service, technician dispatch, and communication efficiently.
Ideal Candidate
ASP is looking for motivated individuals with:
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Strong leadership and communication skills
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Passion for business ownership and customer service
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No pool industry experience needed
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Willingness to follow a proven franchise system
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Background in management, sales, or home services is a plus
Financial Detail
Total Investment Range: $101,000 – $145,000
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Minimum Investment: $101,000
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Franchise Fee: $42,000
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Royalty Fee: 6% of gross revenue
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Ad Fund Fee: 2% of gross revenue