2006
100
$69,950
$19,950
$233,450
No
Concrete Craft stands as the nation's premier decorative concrete franchise, offering innovative solutions that transform ordinary concrete into extraordinary surfaces. Specializing in stamped, stained, and resurfaced concrete overlays, Concrete Craft caters to both residential and commercial clients, enhancing driveways, patios, walkways, pool decks, and interior floors. With a commitment to quality and craftsmanship, the brand has established itself as a leader in the $10 billion home improvement industry.
Investing in a Concrete Craft franchise offers numerous advantages:
Proven Business Model: Benefit from a scalable, home-based business with low overhead costs.
Exclusive Territories: Each franchise is granted an exclusive territory with at least 100,000 homeowners, ensuring a substantial customer base.
Comprehensive Training: Receive extensive training, including 30 days of virtual pre-training and two weeks of hands-on instruction at the state-of-the-art Experience Center in Dallas, TX.
Ongoing Support: Access continuous support in operations, marketing, and business development from a dedicated corporate team.
Veteran-Friendly: Concrete Craft is recognized as a top franchise for veterans, offering opportunities for those with military backgrounds.
1. Established Year & Founders:
Concrete Craft was originally founded in 2006 under the name All American Decorative Concrete by John Kostro and Dan Lightner. Both founders brought extensive experience in concrete and construction services, focusing on creating high-quality decorative concrete solutions. In 2008, the company was rebranded as Concrete Craft, marking the official beginning of its franchise operations.
2. Franchise Units:
Concrete Craft has grown steadily and now operates over 100 franchise territories across the U.S. and Canada. Each territory is carefully assigned to provide franchisees with an exclusive market, ensuring minimal local competition and a substantial potential customer base.
3. Ownership and Corporate Structure:
In 2014, Concrete Craft became part of Home Franchise Concepts (HFC), a leading franchisor specializing in home services. HFC’s backing provides franchisees with robust corporate support, brand recognition, and access to a network of successful home-service franchises.
4. Brand Journey and Market Presence:
Concrete Craft started as a small, niche decorative concrete company but quickly built a strong reputation for quality and innovation. Through franchising, it expanded nationwide, becoming a recognized leader in residential and commercial decorative concrete. Today, the brand is positioned as a premium franchise in the home improvement industry, with steady growth in both urban and suburban markets.
5. Industry Category:
Concrete Craft falls under the Home Improvement and Renovation sector, specializing in decorative concrete services, such as stamped concrete, stained concrete, resurfacing, overlays, and custom designs. Its services cater to homeowners, commercial properties, and property developers looking for durable yet aesthetically appealing concrete solutions.
6. Company History & Milestones:
2006: Founded as All American Decorative Concrete.
2008: Rebranded to Concrete Craft and began franchising.
2014: Acquired by Home Franchise Concepts, expanding corporate resources and support.
Present: Over 100 territories in the U.S. and Canada, a recognized franchise in the decorative concrete industry.
7. Unique Selling Proposition (USP):
Concrete Craft differentiates itself through its focus on artistic, high-quality concrete work, proprietary stamping and staining techniques, and its comprehensive franchise support program, which ensures franchisees can quickly build and sustain a profitable business.
Concrete Craft provides a comprehensive and structured support system designed to help franchisees launch, operate, and grow their businesses successfully. Their training and support programs cover every stage of franchise ownership—from pre-launch planning to ongoing operational guidance.
Before opening, Concrete Craft guides franchisees through the critical setup phase:
Territory Analysis: Assistance in selecting a profitable, exclusive territory with at least 100,000 homeowners.
Business Planning: Help in creating a detailed business plan, including financial projections, marketing strategies, and staffing requirements.
Pre-Training: Approximately 30 days of virtual training covering foundational business operations, sales strategies, customer service, and marketing basics.
Permits & Licenses Guidance: Advice on obtaining the necessary state and local licenses to operate legally and efficiently.
After pre-training, franchisees attend two weeks of in-person, hands-on training at Concrete Craft’s Experience Center in Dallas, Texas:
Product & Service Training: Learn the proprietary techniques for decorative concrete, including stamping, staining, resurfacing, overlays, and customization.
Equipment & Material Handling: Proper use of equipment, tools, and materials to ensure quality workmanship and safety.
Sales & Customer Service Training: Techniques to effectively market services, close deals, and maintain high client satisfaction.
Operational Processes: Step-by-step instruction on project management, scheduling, pricing, invoicing, and reporting.
Concrete Craft provides extensive marketing assistance to help franchisees generate leads and build brand awareness:
Branding Materials: Access to professionally designed business cards, brochures, banners, and promotional items.
Digital Marketing Tools: Assistance with social media campaigns, email marketing, SEO, and online advertising.
National Advertising Campaigns: Exposure through HFC’s broader network marketing initiatives.
Local Marketing Guidance: Tips for local events, partnerships, and community outreach to drive business in the assigned territory.
Concrete Craft ensures franchisees receive continuous guidance to sustain and grow their business:
Field Support: Regular visits from corporate representatives to provide operational advice and quality assurance.
Performance Monitoring: Assistance in analyzing revenue, costs, and project performance to optimize profitability.
Training Updates: Access to ongoing educational resources, webinars, and workshops to stay updated on new techniques and industry trends.
Peer Network: Opportunities to connect with other franchisees to share best practices and insights.
Franchisees also benefit from technical training and business education:
Continuous Skill Development: Training on new decorative concrete techniques and advanced applications.
Operational Manuals: Step-by-step guides covering all aspects of running a franchise, from project setup to client follow-up.
Support Hotline: Dedicated phone/email support for troubleshooting technical or operational issues.
Key Takeaway: Concrete Craft doesn’t just sell a franchise—it provides a full support ecosystem, ensuring that franchisees, whether new to the industry or experienced, can confidently launch, operate, and grow a profitable decorative concrete business.
Concrete Craft is looking for franchisees who are not only capable of running a successful business but are also passionate about home improvement, customer service, and craftsmanship. The ideal franchisee profile includes several key characteristics:
Motivation to Own a Business: Franchisees should have a strong desire to be independent business owners rather than employees.
Drive for Growth: Willingness to actively grow their territory, expand client base, and increase revenue streams.
Problem-Solving Skills: Ability to adapt, innovate, and address challenges in project execution and customer relations.
Experience in Management or Operations: While prior construction experience is a plus, franchisees benefit from experience in managing teams, sales, or service operations.
Customer-Focused: Understanding the importance of delivering high-quality service and ensuring client satisfaction.
Financial Responsibility: Ability to manage budgets, pricing, and project costs efficiently.
Initial Capital: Franchisees must have the financial capability to invest in the total startup cost (approximately $156,330–$233,450), which includes franchise fees, equipment, marketing, and working capital.
Long-Term Vision: Willingness to commit to a business with potential ROI and break-even in 12–18 months, understanding that initial growth requires time and effort.
Exclusive Territory Operation: Franchisees should be ready to operate within an assigned territory, ensuring minimal local competition.
Residential & Commercial Focus: Comfortable serving both homeowners and commercial clients in urban and suburban settings.
Passion for Craftsmanship: Appreciation for high-quality work and attention to detail.
Customer Service Orientation: Strong interpersonal skills and a desire to build lasting client relationships.
Adaptable & Hands-On: Ability to be involved in daily operations, including project management, sales, and quality control.
Resilience: Determination to succeed, especially when entering a competitive home improvement market.
Entrepreneurial mindset with a desire to own and grow a business.
Business or management experience is preferred but not mandatory.
Financially prepared to make the required investment and sustain initial operations.
Passionate about decorative concrete, home improvement, and client satisfaction.
Willing to follow the franchise system and benefit from corporate training and support.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $156,330 – $233,450 |
| Minimum Investment | $69,950 |
| Franchise Fee | $19,950 |
| Infrastructure / Equipment | $35,000 – $75,000 (tools, equipment, signage, initial inventory) |
| Marketing Budget | ~1% of monthly sales (for local marketing initiatives) |
| Working Capital | $15,000 – $30,000 (to cover initial operational expenses) |
| Royalty Fees | 6% of monthly sales |
| Expected ROI | Varies; franchisees often reach profitability within the first year |
| Break-Even Time | 12 – 18 months |
| Revenue Streams | Residential projects (driveways, patios, pool decks, interior floors) |
| Commercial projects (office, retail, and institutional concrete enhancements) | |
| Decorative overlays, resurfacing, stamping, and staining services | |
| Franchise Units | 100+ territories across the U.S. and Canada |
| Financing Options | Available through third-party lenders (varies by territory and franchisee credit) |
Notes:
These figures include startup costs, equipment, and working capital.
Marketing fees support both national campaigns (via Home Franchise Concepts) and local promotional efforts.
ROI depends on territory size, local demand, and operational efficiency.
The chart is designed to give potential investors a clear picture of the financial commitment and potential returns.
