2010
20
$50,000
Inquire
$100,000
No
At Home Eldercare is a compassionate and affordable senior care franchise that empowers entrepreneurs to make a meaningful impact in their communities.With a strong focus on personalized, non-medical in-home care, the brand offers a scalable business model in a rapidly growing industry.As the U.S. senior population continues to rise, the demand for quality home care services has never been higher.At Home Eldercare provides franchisees with the tools, training, and support needed to succeed in this rewarding sector.
Growing Market Demand: The senior care industry is experiencing significant growth, driven by an aging population and a preference for aging in place.
Affordable Investment: With a total investment ranging from $50,000 to $100,000, At Home Eldercare offers one of the most cost-effective entry points in the senior care franchise space.
Proven Business Model: The franchise provides a comprehensive support system, including training, marketing, and operational guidance, ensuring franchisees are well-equipped to succeed.
Multiple Revenue Streams: Franchisees can generate income through various services, including personal care, companionship, and respite care, enhancing profitability.
Established Year:
At Home Eldercare was founded in 2010, positioning itself as a compassionate and professional provider of non-medical in-home care services for seniors in the USA. Over the years, it has grown steadily, responding to the increasing demand for quality elder care as the population ages.
Founders & Ownership:
The company was founded by a team of healthcare and senior care professionals who recognized the need for personalized, compassionate care at home. Their expertise in healthcare operations and business management ensures the franchise operates with high standards. At Home Eldercare is privately owned, which allows the company to maintain close relationships with franchisees and provide hands-on operational guidance.
Franchise Units & Market Presence:
Currently, At Home Eldercare has fewer than 20 franchise units across the USA. This relatively small network allows for personalized support to each franchisee and ensures quality standards are upheld. Despite being a boutique franchise network, its reputation for reliable and compassionate elder care has made it a trusted choice in the industry.
Brand Journey & Company History:
2010: Founded to meet the growing need for in-home care for seniors.
2012-2015: Expanded services and established the first few franchise locations.
2016-Present: Focused on franchising, refining operational systems, and providing comprehensive training and support programs for franchisees.
The company emphasizes a community-oriented approach, ensuring clients receive care tailored to their individual needs, while franchisees are supported with scalable business models and ongoing operational guidance.
Industry Category:
At Home Eldercare falls under Senior Care / Non-Medical In-Home Care, a segment that continues to grow due to the aging U.S. population and the increasing preference for aging in place rather than institutional care.
Additional Information:
The brand prioritizes quality, compassion, and trust, which helps franchisees build a loyal client base.
It provides personalized and flexible services, including companionship, personal care, respite care, and specialized elder programs.
The small but growing franchise network ensures franchisees benefit from dedicated support and brand recognition, without the saturation seen in larger networks.
At Home Eldercare provides franchisees with comprehensive support throughout every stage of the business lifecycle—from pre-launch planning to ongoing operations—ensuring that franchisees are equipped to succeed in the senior care industry.
Before opening the franchise, At Home Eldercare helps franchisees with:
Site Selection & Office Setup: Guidance on choosing the best location for serving the target senior population and setting up a professional office space.
Legal & Compliance Assistance: Help with licensing, permits, and regulatory compliance in accordance with state and federal guidelines for non-medical home care.
Business Planning & Strategy: Assistance in developing a comprehensive business plan, including market analysis, service offerings, and growth strategies.
Franchisees receive hands-on, in-depth training covering all critical aspects of running the business:
Operational Training: Step-by-step instruction on daily operations, client intake, staff management, and quality assurance standards.
Caregiver Training: Education on the proper techniques for personal care, companionship, and safety for seniors.
Administrative Skills: Training on scheduling, billing, record-keeping, and using proprietary software tools to streamline operations.
Marketing & Client Acquisition: Guidance on local marketing strategies, lead generation, client engagement, and building referral networks.
At Home Eldercare provides franchisees with robust marketing assistance to build their brand locally:
Branded Marketing Materials: Access to ready-to-use brochures, flyers, and promotional materials.
Digital Marketing: Guidance on social media campaigns, website optimization, and search engine visibility.
Community Outreach Support: Strategies for networking with hospitals, senior centers, and community organizations to grow client referrals.
Once the business is running, franchisees continue to receive continuous guidance to ensure long-term success:
Business Coaching: Regular check-ins with corporate support teams to review performance and growth strategies.
Staffing & HR Support: Help in recruiting, training, and retaining quality caregivers.
Compliance & Quality Assurance: Continuous updates on industry regulations, safety protocols, and best practices.
Technology Tools: Access to proprietary scheduling, billing, and client management software to increase efficiency.
Workshops & Webinars: Regular learning opportunities for franchisees and staff to improve care delivery, management skills, and operational efficiency.
Networking Opportunities: Access to franchisee conferences and meetings to share experiences, strategies, and best practices across the network.
At Home Eldercare seeks franchisees who are passionate about senior care, community-oriented, and committed to building a thriving business. The franchise model is designed to be accessible for entrepreneurs with diverse professional backgrounds, but certain qualities make a franchisee especially well-suited for success:
Franchisees should have a genuine interest in improving the lives of seniors and a commitment to providing compassionate, high-quality care.
They should value personalized, client-centered service and be motivated by the meaningful impact they can make in their local communities.
Prior experience in management, healthcare, customer service, or small business operations is beneficial.
Franchisees should possess organizational skills to manage staff, scheduling, billing, and daily operations efficiently.
A willingness to learn and follow proven systems is important for maintaining consistent quality and operational standards.
Minimum investment requirement typically ranges from $50,000 to $100,000, which covers franchise fees, infrastructure, marketing, and working capital.
Franchisees should have sufficient liquid capital to cover initial operating costs and support growth during the first months of business.
Understanding of profitability and financial management helps in achieving faster break-even and long-term ROI.
Successful franchisees are often local community leaders who enjoy networking, building relationships, and engaging with healthcare professionals, senior centers, and families.
They should have a service-oriented approach and a desire to become a trusted resource for seniors in their community.
Empathy & Patience: Essential for dealing with seniors and their families.
Resilience & Dedication: Ability to manage challenges and grow the business over time.
Leadership Skills: Capable of recruiting, training, and motivating caregivers to maintain high standards of care.
Communication Skills: Clear and effective communication with clients, families, staff, and the corporate support team.
Ideal franchisees are interested in establishing their business in suburban or urban areas with a significant senior population, as these locations offer the greatest growth potential.
Areas with low local competition and high demand for home care services are prioritized.
| Category | Details |
|---|---|
| Minimum Investment Required | $50,000 |
| Total Investment Required | $50,000 – $100,000 |
| Franchise Fee | Included in total investment |
| Infrastructure Costs | Minimal (home-based or small office setup) |
| Marketing Budget | Included in total investment; ongoing corporate support provided |
| Working Capital | Covers initial months’ operations, caregiver payroll, and client acquisition |
| Royalty Fees | Percentage of gross revenue (exact details provided in Franchise Disclosure Document) |
| Expected ROI | Potential profitability within the first year depending on market demand and operational efficiency |
| Break-Even Time | Typically 12 – 18 months |
| Revenue Streams | Personal care services, companionship, respite care, specialized programs (dementia care, post-hospital recovery, chronic condition management) |
| Additional Notes | Franchise provides comprehensive training, ongoing operational support, and proprietary software tools to streamline scheduling, billing, and client management |
