2018
250
$30,000
$29,500
$136,425
No
AtmosEffect Fitness transforms the fitness franchise landscape across the USA with its innovative mobile Valet Gym concept. Bringing a full-equipped mobile gym directly to clients’ homes, outdoor spaces, or offices, AtmosEffect removes traditional barriers—gym commutes, waiting for equipment, and intimidation—delivering convenient, private, and highly effective fitness experiences. Built on a reputation for personalized training, cutting-edge equipment, and lifestyle empowerment, this franchise stands out as both accessible and premium. Perfect for a health-conscious public seeking flexibility, it positions itself uniquely in the booming mobile health & fitness sector.
Low Overhead, High Flexibility: No brick-and-mortar gym means significantly lower startup and operational costs.
Mobile-First, Pandemic-Proof: The business model gained traction during COVID-19 by delivering fitness safely and conveniently.
Unique Value Proposition: The “Valet Fitness Experience” includes premium portable equipment, fruit-infused water, mister fans, shade tents, onboard music, lighting—elevating fitness sessions into high-end experiences.
Strong Growth Potential: Projected to sell 250+ franchise units within its first five years, tapping into the rising demand for mobile services
AtmosEffect Fitness was founded in 2018 in Tampa/Wimauma, Florida, by Lauren Balaban, Joel Balaban, and Kerven Germain. The founders combined expertise in fitness, engineering, athletic training, and hospitality to create a one-of-a-kind business model designed to remove traditional barriers to fitness. Their vision was simple: bring the gym directly to the client.
The company introduced its revolutionary Valet Fitness Experience, a mobile, fully equipped gym designed to deliver personal training sessions anywhere—whether in a client’s driveway, a corporate parking lot, a park, or even at events. Each mobile fitness unit is stocked with professional-grade exercise equipment and enhanced amenities, including fruit-infused water, shade tents, mister fans, lighting, and music, creating a premium, private fitness atmosphere.
AtmosEffect Fitness began franchising in 2021 after refining its model and proving its success in the Florida market. Today, it is part of the rapidly expanding mobile health & fitness industry, which has experienced massive demand growth post-pandemic as people seek safer, convenient, and personalized fitness options.
The brand is owned and operated under KAB Fitness LLC, with its corporate headquarters in Wimauma, Florida (Tampa Bay area). The trademark “AtmosEffect Fitness” was officially registered in 2019, ensuring brand exclusivity and recognition in the U.S.
AtmosEffect Fitness is still an emerging franchise but has gained strong attention in the fitness franchising community.
Its goal is to expand nationwide, with a target of over 250 franchise units in its first five years of franchising.
The concept is attractive to investors due to its low overhead, mobile business model, and high flexibility compared to traditional gyms.
Industry Category: Health & Fitness Franchises / Mobile Personal Training
Market Positioning: Positioned as a premium, concierge-style mobile gym service delivering unique experiences unmatched by traditional gyms.
Presence in the USA: Currently based in Florida, expanding nationwide through franchising, with territories available across the U.S.
Pre-Launch & Training:
Classroom training: Approximately 24 hours.
On-the-job/in-field training: About 16 hours.
According to IFPG info, franchisees receive 5 days of combined classroom and field training in Tampa, plus 5 days onsite support at franchisee’s location during grand opening.
Operational Assistance:
Site selection consultation, proprietary software, field operations, safety protocols, and an intranet platform for franchisee support.
Marketing & Sales Support:
Co-op advertising, ad templates, national/regional media assistance, social media, SEO, website development, and email marketing materials.
Ongoing Support:
Regular meetings and conventions, online support, and business operations assistance.
Financing Support:
Third-party financing available for franchise fee, startup costs, equipment, and inventory; plus veteran discounts ($6,500 off)
The AtmosEffect Fitness franchise is designed for passionate entrepreneurs who want to combine their love for health and wellness with a proven business opportunity. Because the brand’s mobile Valet Gym concept is different from traditional gyms, the ideal franchisee is someone who thrives on innovation, customer experience, and community engagement.
Passion for Fitness & Wellness
A genuine enthusiasm for fitness, health, and helping others achieve their personal goals. Franchisees don’t need to be certified trainers themselves (though it can be an advantage), but they must be dedicated to promoting healthy lifestyles.
Strong Entrepreneurial Spirit
Someone who is resourceful, motivated, and persistent. Owning a mobile fitness business requires adaptability, initiative, and leadership to build a loyal customer base in local communities.
Customer-Oriented Mindset
Franchisees must enjoy working with people and be able to create positive, motivational client experiences. This includes handling client relationships, promoting services, and delivering personalized fitness journeys.
Business & Sales Skills
Experience in marketing, sales, or small business management is highly valuable. The franchise model provides corporate support, but the most successful owners will proactively network, promote, and grow their customer base.
Financial Capability
Franchisees should have at least $30,000 in liquid capital and the ability to invest in the total startup range of $73,375 – $136,425. This ensures they can cover the franchise fee, initial equipment, and working capital.
Flexibility & Mobility
Since AtmosEffect Fitness is a mobile franchise, the ideal franchisee must be comfortable with flexible scheduling, traveling to different locations, and managing a mobile unit efficiently.
Semi-Absentee Ownership Option
AtmosEffect Fitness supports semi-absentee ownership, making it suitable for both hands-on operators (fitness professionals, trainers, health enthusiasts) and investors who want to hire staff to manage day-to-day operations.
Community Builder
Franchisees should enjoy engaging with their local community through corporate wellness programs, neighborhood events, schools, and fitness boot camps, helping to grow the brand presence in their territory.
AtmosEffect Fitness is expanding across the United States. Ideal locations include:
Urban and suburban neighborhoods with health-conscious populations.
Areas with a strong demand for personalized and convenient fitness solutions.
Regions underserved by boutique fitness studios or where residents prefer at-home or outdoor training experiences.
| Financial Aspect | Details |
|---|---|
| Minimum Cash Investment | From $30,000 |
| Total Initial Investment | Ranges between $73,375 – $136,425 |
| Franchise Fee | $29,500 – $32,000 (varies by territory size) |
| Veteran Discount | $6,500 off franchise fee |
| Royalty Fee | $150 per week |
| Advertising Fee | $25 per week |
| Term of Agreement | 10 years, renewable |
| Infrastructure Cost | Mobile equipment integrated into the Valet Gym; included in total investment |
| Working Capital & Marketing | Covered within total investment; co-op and corporate marketing support included |
| Financing | Third-party financing available for fee, equipment, inventory |
| ROI / Break-Even | Specific ROI or break-even timelines not disclosed (no Item 19 in FDD) |
| Potential Revenue Streams | In-home personal training, virtual training, boot camps, corporate wellness, custom events |
