2019
5
$10,000,000
$50,000
$12,000,000
No
The Atwell Suites® franchise is one of the most exciting hospitality investment opportunities in the USA, designed by IHG Hotels & Resorts, a global leader in the hotel industry. Positioned as a modern, upper-midscale, all-suites extended-stay hotel brand, Atwell Suites is crafted for today’s travelers who value flexibility, design, and an elevated experience during stays of four nights or more.
This unique hotel franchise caters to both business and leisure travelers seeking longer stays, offering larger suites, communal spaces, and high-quality amenities. Backed by IHG’s unmatched reputation, loyalty programs like IHG One Rewards, and strong brand recognition, Atwell Suites has quickly positioned itself as a premium investment opportunity in the growing extended-stay hospitality sector. With a strong development pipeline across the United States, Atwell Suites is designed to attract high occupancy rates and long-term profitability for franchisees.
Investing in an Atwell Suites franchise allows entrepreneurs and hospitality investors to align with one of the world’s most recognized hotel companies – IHG Hotels & Resorts. Extended-stay hotels are one of the fastest-growing segments in the lodging industry, driven by demand from corporate travelers, relocations, project-based work, healthcare, and leisure guests seeking longer accommodations.
Key reasons to invest include:
Backing of IHG’s global presence and trusted reputation.
A scalable, modern hotel design appealing to extended-stay travelers.
Access to IHG’s robust booking systems, marketing platforms, and loyalty program with over 115 million members.
High potential for strong RevPAR (Revenue Per Available Room) and occupancy rates.
Long-term stability and growth in the extended-stay market, especially in the USA.
Atwell Suites® is a relatively new but fast-growing hotel franchise concept launched in 2019 by IHG Hotels & Resorts (InterContinental Hotels Group), one of the world’s largest and most respected hospitality companies. IHG owns and operates globally recognized hotel brands such as Holiday Inn, Crowne Plaza, InterContinental, Staybridge Suites, and Candlewood Suites, making Atwell Suites a part of a strong and trusted hospitality portfolio.
Atwell Suites was created after IHG identified an unmet need in the upper-midscale extended-stay hotel category—travelers who required accommodations longer than a typical stay (4+ nights) but wanted something more stylish and modern than traditional extended-stay hotels. This brand fills the gap by blending the comfort of all-suite accommodations with the sophistication of a boutique-style environment.
Established: 2019 (brand introduction).
Founder/Parent Company: IHG Hotels & Resorts (founded in 1952, headquartered in Denham, UK, with a strong U.S. presence).
Industry Category: Hospitality & Lodging – Extended-Stay Hotels.
Franchise Units: Atwell Suites is in early expansion phase, with several franchise agreements already signed in major U.S. markets such as Miami, Denver, Dallas, and Phoenix. The brand has a robust development pipeline and aims to grow nationwide.
Ownership: Operated under IHG Hotels & Resorts, a publicly traded company (NYSE: IHG).
Market Presence in the USA: Atwell Suites is designed primarily for U.S. development, targeting metropolitan areas, high-demand suburban markets, and business travel hubs where extended-stay demand is strongest.
Brand Journey: Since its debut, Atwell Suites has positioned itself as a hybrid model that appeals to both business travelers, project-based workers, healthcare professionals, and leisure travelers seeking longer accommodations. By combining functional amenities (kitchenettes, flexible work areas) with social spaces and modern design, Atwell Suites has quickly become a competitive option in the extended-stay segment.
The brand’s association with IHG’s powerful global reservation system, marketing network, and loyalty program (IHG One Rewards with over 115 million members worldwide) gives Atwell Suites franchisees a competitive advantage over independent hotels and smaller chains.
With a clear vision to become a leading name in the upper-midscale extended-stay sector, Atwell Suites represents both innovation in hospitality and a long-term growth opportunity for franchise investors in the USA.
Franchisees of Atwell Suites benefit from world-class support and resources provided by IHG Hotels & Resorts.
Pre-Launch Support:
Site selection and market analysis guidance.
Assistance with hotel design, layout, and brand-standard implementation.
Access to IHG’s global vendor and procurement networks.
Operational Support:
Standardized operating procedures to ensure service consistency.
Technology support including reservation systems, property management, and revenue management tools.
Ongoing operational consultation from IHG experts.
Marketing Support:
Access to IHG’s global marketing campaigns and digital platforms.
Inclusion in the IHG booking engine and third-party travel platforms.
Leverage IHG One Rewards loyalty program with millions of members.
Training Support:
Comprehensive training programs for franchise owners, managers, and staff.
On-site and online training modules covering guest service, operations, sales, and brand culture.
Ongoing Support:
Regular performance reviews and business development strategies.
Continued access to new technologies, operational updates, and marketing innovations.
The ideal Atwell Suites franchisee is an entrepreneur or investor with a strong interest in the hospitality industry and a commitment to building a long-term business.
Business Background: Previous experience in hotel management, real estate, or service-based businesses is preferred but not mandatory.
Investment Capability: Ability to meet financial requirements, including capital for development, operations, and ongoing fees.
Mindset: Passionate about delivering exceptional guest experiences and building long-term customer loyalty.
Location Preference: High-demand urban, suburban, and business-centric areas across the United States, especially where extended-stay travel demand is rising.
Type of Investor: Both seasoned hotel operators and first-time franchisees with strong financial backing are encouraged.
| Category | Estimated Cost/Requirement |
|---|---|
| Total Investment Required | $10 million – $12 million+ (varies by property size & market) |
| Cost Per Key (per suite/room) | $105,000 – $135,000 |
| Minimum Investment Required | $10 million (approx.) |
| Franchise Fee | $50,000 – $75,000 |
| Royalty Fees | ~5% of gross room revenue |
| Marketing/Advertising Fees | ~2% of gross room revenue |
| Infrastructure Costs | Land acquisition, construction, FF&E (Furniture, Fixtures & Equipment) |
| Working Capital & Pre-Opening Costs | $500,000 – $1 million |
| Expected ROI | Strong – driven by extended-stay high occupancy |
| Break-Even Point | 3 – 5 years (depending on market & performance) |
| Potential Revenue Streams | Guest room revenue, long-stay packages, corporate bookings, meeting/event spaces, ancillary services |
