Established
2017
Franchise Units
2
Minimum Investment
$98,000
Franchise Fee
$34,000
Total Investment Range
$150,000
Home Based
No
Description
AWATfit is transforming the fitness industry with its innovative mobile gym concept—an all-weather, all-terrain fitness truck that brings personalized workouts directly to clients' doorsteps. Founded by Richard Decker, a seasoned entrepreneur with nearly four decades of experience in the fitness and restaurant sectors, AWATfit offers a unique opportunity for franchisees to tap into the growing demand for flexible, outdoor fitness solutions.
Unlike traditional gyms, AWATfit eliminates the need for expensive real estate and overhead costs by operating from fully equipped trucks that can set up in any location. This approach caters to a diverse clientele, including individuals, corporate groups, and event organizers, providing them with convenient and customized fitness experiences.
With its low startup costs, scalable business model, and strong brand presence, AWATfit is poised for significant growth in the U.S. market.
Why Invest in this Franchise?
-
Innovative Business Model: AWATfit's mobile fitness concept offers flexibility and scalability, allowing franchisees to serve various markets without the constraints of a fixed location.
-
Low Overhead Costs: Operating from a mobile unit reduces expenses related to leasing, utilities, and maintenance associated with traditional gyms.
-
Growing Market Demand: The increasing preference for outdoor and on-the-go fitness solutions positions AWATfit to capitalize on current health and wellness trends.
-
Comprehensive Support: AWATfit provides extensive training, marketing assistance, and operational support to ensure franchisee success.
-
Multiple Revenue Streams: Franchisees can generate income through individual sessions, group classes, corporate wellness programs, and event-based services.
Background
- Established Year: Founded in 2017
- Franchising Since: 2020
- Founder: Rich Decker, a fitness industry veteran with over 30 years of experience, gym ownership, and multiple fitness equipment patents.
- Active Units: 2
- Company Owned Units: 2
- Brand Journey: Born in the Hamptons, NY, AWATfit was created to solve the "stagnant gym" problem. Rich Decker realized that the best workouts happen in nature, but people lacked the equipment to do them effectively outdoors. By engineering a 20-foot truck into a 20+ station gym, he created a "gym in a box" that could withstand any climate.
- Industry Category: Mobile Fitness / Health & Wellness.
- States Registered In: Alabama - AL, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Hawaii - HI, Idaho - ID, Illinois - IL, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Michigan - MI, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, North Dakota - ND, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, Washington - WA, West Virginia - WV, Wisconsin - WI, Wyoming - WY
- Canada Franchises: Yes
- International Franchises: Yes
Support Training
AWATfit offers a robust support system to its franchisees:
-
Pre-Launch Support: Assistance with site selection and territory planning.
-
Training: Comprehensive initial training, including on-the-job sessions with the mobile unit in the franchisee's territory.
-
Marketing Assistance: Pre-launch and ongoing marketing campaigns to build brand awareness and attract clients.
-
Operational Support: Guidance on daily operations, client management, and service delivery.
-
Ongoing Development: Continuous access to resources and updates to ensure franchisees stay ahead in the competitive fitness market.
Additionally, AWATfit's partnership with Roll Fast Media allows franchisees to earn revenue by selling advertising space on their mobile units, creating an additional income stream.
Ideal Candidate
We are looking for "people people" who are ready to move. You don't need an MBA, but you do need heart.
Passion for Fitness: You should live the lifestyle you sell. Whether you are a certified trainer or a fitness enthusiast, your energy is your best sales tool.
Entrepreneurial Spirit: Someone who enjoys the freedom of being out in the community rather than sitting behind a desk.
Business Background: Prior experience in management or sales is a plus, but a "go-getter" attitude is the most critical requirement.
Investment Capability: Candidates should have a minimum net worth of $100,000 and liquid capital of at least $50,000.
Community Connection: An ideal owner is someone who knows their local territory—parks, corporate hubs, and affluent residential areas—where a mobile gym would thrive.
Financial Detail
Franchise Investment & Business Requirements (2026)
Initial Financial Commitments
- Cash Investment: $50,000
- Total Investment: $98,000 – $150,000
- Minimum Net Worth: $100,000
- Franchise Fee: $34,000
Ongoing Fees
- Royalty Fee: 6%
- Ad Fund Contribution: 2%
Franchise Disclosure
- Item 19 Financial Performance Representation: Not provided
Operational Details
- Average Number of Employees: 1
- Home-Based Operation: Yes
- Passive Ownership Permitted: Yes
- B2B Model: No
- Visa Candidates Accepted: Yes
Additional Opportunities & Incentives
- Master Franchise Opportunities: Contact the franchisor for availability
- Veteran Discount: Yes