2017
2
$50,000
$55,000
$150,000
No
AWATfit is transforming the fitness industry with its innovative mobile gym concept—an all-weather, all-terrain fitness truck that brings personalized workouts directly to clients' doorsteps. Founded by Richard Decker, a seasoned entrepreneur with nearly four decades of experience in the fitness and restaurant sectors, AWATfit offers a unique opportunity for franchisees to tap into the growing demand for flexible, outdoor fitness solutions.
Unlike traditional gyms, AWATfit eliminates the need for expensive real estate and overhead costs by operating from fully equipped trucks that can set up in any location. This approach caters to a diverse clientele, including individuals, corporate groups, and event organizers, providing them with convenient and customized fitness experiences.
With its low startup costs, scalable business model, and strong brand presence, AWATfit is poised for significant growth in the U.S. market.
Innovative Business Model: AWATfit's mobile fitness concept offers flexibility and scalability, allowing franchisees to serve various markets without the constraints of a fixed location.
Low Overhead Costs: Operating from a mobile unit reduces expenses related to leasing, utilities, and maintenance associated with traditional gyms.
Growing Market Demand: The increasing preference for outdoor and on-the-go fitness solutions positions AWATfit to capitalize on current health and wellness trends.
Comprehensive Support: AWATfit provides extensive training, marketing assistance, and operational support to ensure franchisee success.
Multiple Revenue Streams: Franchisees can generate income through individual sessions, group classes, corporate wellness programs, and event-based services.
Established Year: AWATfit was founded in 2017 by Richard Decker, a seasoned entrepreneur with decades of experience in both the fitness and hospitality sectors.
Founders & Ownership: Richard Decker serves as the visionary behind AWATfit, combining his expertise in fitness equipment, mobile business models, and franchising to create a unique and scalable fitness solution. The company is privately owned and headquartered in Denver, Colorado.
Brand Journey: AWATfit started as a concept to bring fitness directly to clients’ homes, offices, and outdoor spaces using fully equipped mobile units. The brand emphasizes flexibility, convenience, and personalized training, distinguishing itself from traditional gyms and fitness centers. Since its inception, AWATfit has steadily grown its footprint through franchising, expanding its reach across multiple U.S. states.
Franchise Units & Growth: The first franchise unit was launched in 2020, and the brand has since grown to multiple franchise locations, with plans to expand further in the U.S. market. The combination of a mobile platform, low overhead costs, and a scalable business model has made AWATfit an appealing choice for entrepreneurs.
Market Presence in the USA: AWATfit is registered in all 50 U.S. states, and its mobile gym model allows it to serve urban and suburban markets alike. It targets individual clients, corporate wellness programs, and event-based fitness opportunities, catering to a wide demographic interested in health and wellness.
Industry Category: AWATfit operates in the Health & Wellness and Mobile Fitness sectors. It is part of a growing industry trend where convenience, flexibility, and outdoor fitness solutions are increasingly in demand.
Other Information: The brand has also explored international expansion, with franchise inquiries coming from Canada and other regions. AWATfit’s emphasis on innovation, community engagement, and multiple revenue streams (like mobile advertising) strengthens its positioning in the competitive fitness market.
AWATfit offers a robust support system to its franchisees:
Pre-Launch Support: Assistance with site selection and territory planning.
Training: Comprehensive initial training, including on-the-job sessions with the mobile unit in the franchisee's territory.
Marketing Assistance: Pre-launch and ongoing marketing campaigns to build brand awareness and attract clients.
Operational Support: Guidance on daily operations, client management, and service delivery.
Ongoing Development: Continuous access to resources and updates to ensure franchisees stay ahead in the competitive fitness market.
Additionally, AWATfit's partnership with Roll Fast Media allows franchisees to earn revenue by selling advertising space on their mobile units, creating an additional income stream.
AWATfit is designed for motivated and entrepreneurial individuals who are passionate about health, fitness, and helping people achieve their wellness goals. The ideal franchisee combines business acumen with a strong desire to engage with their community and promote a healthy lifestyle.
Key Characteristics of the Ideal Franchisee:
Entrepreneurial Spirit:
Self-motivated and proactive individuals who can take initiative and drive the growth of their franchise.
Comfortable with managing daily operations, finances, and staff while adapting to evolving business needs.
Passion for Fitness and Wellness:
Genuine interest in health, wellness, and fitness trends.
Ability to inspire and motivate clients, creating a positive and engaging fitness experience.
Community-Oriented:
Enthusiastic about building relationships within the local community.
Willing to engage with corporate clients, local events, and outdoor programs to expand brand visibility.
Business and Management Skills:
While prior franchise experience is a plus, first-time entrepreneurs with strong leadership, sales, or management skills are also ideal candidates.
Capable of understanding financials, managing budgets, and ensuring efficient operations.
Investment Capability:
Must have the financial resources to meet the minimum investment requirement (around $50,000–$100,000 in cash, with total investment ranging from $98,000–$150,000).
Ability to manage working capital, marketing expenses, and other operational costs while maintaining profitability.
Adaptability & Flexibility:
Comfortable operating a mobile business model, which requires flexibility to serve clients at different locations, both urban and suburban.
Open to learning new technologies, fitness equipment operations, and marketing strategies provided by the franchisor.
Long-Term Commitment:
AWATfit seeks franchisees interested in long-term business growth rather than short-term gains.
Willing to invest time and effort to build a strong, reputable franchise that becomes a recognized leader in mobile fitness services.
Summary:
The ideal AWATfit franchisee is a driven, fitness-minded entrepreneur with a strong sense of community, sound business judgment, financial stability, and a willingness to embrace an innovative mobile fitness business. This profile ensures the franchisee can leverage AWATfit’s unique model to achieve profitability, brand recognition, and sustainable growth.
| Financial Component | Details / Range |
|---|---|
| Franchise Fee | $55,000 |
| Total Investment Required | $98,000 – $150,000 |
| Minimum Cash Required | $50,000 |
| Minimum Net Worth | $100,000 |
| Royalty Fee | 6% of monthly sales |
| Advertising Fee | 2% of monthly sales |
| Infrastructure / Mobile Unit | $40,000 – $70,000 (truck and equipment) |
| Marketing Budget | $5,000 – $10,000 (initial launch marketing support) |
| Working Capital | $10,000 – $20,000 |
| Expected ROI | 20% – 35% annually (depending on location and operations) |
| Break-Even Time | 6 months – 2 years |
| Revenue Streams | Individual training sessions, group classes, corporate wellness programs, event-based fitness services, mobile unit advertising |
