Established
1989
Franchise Units
33
Minimum Investment
$500,000
Franchise Fee
$35,000
Total Investment Range
$992,000
Home Based
No
Description
Bad Ass Coffee of Hawaii offers a unique franchise opportunity rooted in the rich coffee culture of Hawaii. Founded in 1989 on the Big Island, the brand specializes in premium Hawaiian-grown coffee, including the world-renowned Kona Coffee. With a commitment to quality and community, Bad Ass Coffee has expanded its presence across the U.S., providing franchisees with a chance to be part of a growing and dynamic brand.
Why Invest in this Franchise?
Investing in Bad Ass Coffee of Hawaii means aligning with a brand that combines the allure of Hawaiian culture with the thriving coffee industry. The franchise offers:
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Unique Product Offering: Specialty coffees sourced from Hawaii's diverse regions.
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Proven Business Model: Established operations with a track record of success.
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Strong Brand Identity: A brand that resonates with consumers seeking quality and authenticity.
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Supportive Franchise System: Comprehensive training and ongoing support to ensure franchisee success.
Background
- Founded: 1995
- Franchising Since: 1998.
- Headquarters: Centennial, Colorado (under Royal Aloha Coffee, LLC).
- Current Active Units: 36
- Industry Category: Specialty Coffee & Retail.
- Canada: No
- International: Yes
The Story: The brand began on the shores of Kona with a mission to share Hawaiian coffee with the world. The name "Bad Ass" is a tribute to the hardworking donkeys that hauled heavy loads of coffee beans up and down the steep volcanic hillsides of the Kona region.
In 2019, the brand was acquired by Royal Aloha Coffee, LLC, which sparked a massive "re-load" of the franchise system. This included a total brand refresh, new menu innovations, and a heavy investment in the franchise support infrastructure. Today, it is one of the fastest-growing specialty coffee brands in the USA, blending island heritage with mainland business savvy.
Support Training
Bad Ass Coffee of Hawaii provides a comprehensive "seed-to-cup" support system to ensure you aren't wandering the island alone:
Real Estate & Site Selection: Expert assistance in analyzing demographics, traffic counts, and site feasibility to find the "sweet spot" in your market.
Design & Construction: Prototypical plans and project management guidance to ensure your build-out is on-brand and cost-effective.
Bad Ass Academy: An intensive training program covering everything from barista skills and flavor profiles to P&L management and labor scheduling.
Marketing & Grand Opening: A "Big Wave" grand opening playbook, localized digital marketing support, and national brand campaigns to drive immediate foot traffic.
Ongoing Operations: You will have access to dedicated Franchise Business Consultants (FBCs) who provide regular audits, coaching, and operational tweaks to maximize profitability.
Ideal Candidate
We aren't just looking for investors; we’re looking for "Ambassadors of Aloha." The ideal candidate typically fits the following:
The Multi-Unit Mindset: While single-unit operators are considered, the brand thrives with partners who have the vision to develop 3–5 units in a protected territory.
Community Leaders: People who understand that a coffee shop is a community hub and are willing to engage with local schools, businesses, and charities.
Business Acumen: A background in management, retail, or hospitality is preferred. You should be comfortable reading a balance sheet and leading a team.
Passion for the Brand: You must genuinely love the product and the culture. If you don’t feel the "Aloha," your customers won't either.
Financial Capability: Candidates should have a minimum liquid capital of $150,000 to $200,000.
Financial Detail
Franchise Investment & Financial Requirements (2026)
Initial Costs
- Initial Investment: $401,500 – $778,000
- Initial Franchise Fee: $35,000
Ongoing Fees
- Royalty Fee: 5%
Financial Qualifications
- Cash Requirement: $150,000
- Net Worth Requirement: $600,000
Financing & Incentives
- Financing Options: Available
- Veterans’ Incentive: Yes — $10,000 discount on the initial franchise fee