Established
1904
Franchise Units
380
Minimum Investment
$300,000
Franchise Fee
$25,000
Total Investment Range
$600,000
Home Based
No
Description
Badcock Home Furniture & More was a prominent American furniture retailer with a rich history spanning over 120 years. Founded in 1904 by Wogan S. Badcock in Mulberry, Florida, the company grew to operate more than 370 stores across eight southeastern states, offering a wide range of furniture, bedding, appliances, electronics, and accessories .
Over the years, Badcock became known for its commitment to providing quality home furnishings at affordable prices, catering to middle-income families. The company expanded its reach through a combination of company-owned and dealer-owned franchise units, establishing a strong presence in the southeastern U.S. In 2021, Badcock was acquired by Franchise Group, Inc., a publicly held company that owns and operates various franchised businesses .
However, in December 2023, Conn's Inc., a Texas-based home goods retailer, acquired Badcock from Franchise Group . Despite the acquisition, Conn's faced significant financial challenges, culminating in a Chapter 11 bankruptcy filing in July 2024. As a result, Conn's announced the closure of all Badcock locations, marking the end of an era for the historic furniture chain .
Why Invest in This Franchise?
Investing in a franchise like Badcock Home Furniture & More offers several advantages:
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Established Brand Recognition: Benefit from the legacy of a well-known brand with over a century of market presence.
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Comprehensive Training and Support: Receive extensive training programs covering operations, marketing, and customer service to ensure franchisee success.
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Proven Business Model: Leverage a tested business model that has been refined over decades, offering a blueprint for success.
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Access to Established Supply Chains: Utilize established relationships with suppliers to ensure consistent product availability and quality.
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Marketing and Advertising Support: Benefit from national and regional advertising campaigns designed to drive customer traffic to franchise locations.
Background
Founded: 1904
Founders: Henry Stanhope Badcock
Headquarters: Mulberry, Florida
Current Market Presence: Over 380 units across the Southeastern United States (Florida, Alabama, Mississippi, Georgia, North Carolina, South Carolina, Virginia, and Tennessee).
Industry Category: Home Furnishings, Appliances, and Electronics Retail.
The story began when Henry Stanhope Badcock opened the first store in Mulberry, Florida. In 1920, his son, Wogan Stanhope Badcock, revolutionized the business by introducing the concept of the "route salesman" and early forms of installment credit. Recently, the brand joined the Conn’s HomePlus family (and subsequently transitioned under new strategic ownership shifts in the broader retail landscape), further strengthening its logistical capabilities and digital footprint.
Support Training
Badcock doesn't expect you to be a furniture expert on day one. They provide a comprehensive "blueprint for success."
1. Pre-Launch & Site Selection
The corporate team assists with sophisticated demographic analysis and real estate selection to ensure your showroom is placed in a high-traffic, high-visibility area. They also provide detailed floor plan layouts to maximize "dollars per square foot."
2. Operational Training
New owners undergo an intensive training program covering inventory management, the proprietary POS system, and the intricacies of the in-house credit and collections process.
3. Marketing & Grand Opening
You’ll receive a "Grand Opening" kit and access to a professional suite of marketing materials. From localized digital ads and social media management to traditional circulars and television spots, the brand handles the heavy lifting of lead generation.
4. Ongoing Field Support
Dedicated District Managers visit your location regularly to consult on sales techniques, visual merchandising, and P&L optimization.
Ideal Candidate
Badcock is looking for partners, not just investors. The ideal candidate typically fits the following profile:
The Community Leader: Someone who understands their local market and enjoys building relationships with neighbors and local organizations.
The Sales-Minded Entrepreneur: While you don't need furniture experience, a background in retail management, sales, or operations is highly beneficial.
Financial Capability: Candidates should have the liquidity to manage build-out costs and initial working capital.
Operational Excellence: An individual who can follow a proven system while managing a small team of sales associates and delivery drivers.
Financial Detail
| Category | Estimated Details |
| Total Investment Range | $300,000 – $600,000 (Varies by location size) |
| Minimum Liquid Capital | $150,000 |
| Franchise Fee | Approximately $25,000 |
| Royalty Fees | Competitive (often structured as a percentage of gross sales) |
| Marketing Fund | Standard 2% – 3% of monthly gross |
| Infrastructure Costs | Includes signage, interior fixtures, and delivery vehicles |
| Revenue Streams | Furniture sales, Appliance/Electronic sales, Protection plans, and Financing interest |