Description
The Tox is revolutionizing the wellness industry by offering a unique and proprietary body sculpting service that combines lymphatic and digestive system work for full-body detoxification. Unlike traditional massage services, The Tox Technique is a specialized blend of bodywork performed by licensed estheticians, not massage therapists, making it a standout in the personal wellness space. With a strong focus on influencer-driven marketing and brand awareness, The Tox has built a cult-like following across upscale urban markets.
As the only franchise brand dedicated exclusively to lymphatic health, The Tox offers franchisees a turnkey business model in a fast-growing wellness niche. Treatments help clients reduce water retention, eliminate toxins, improve digestion, manage bloating, and sculpt their bodies—delivered in a stylish, spa-like environment. This is a high-demand, trend-forward concept perfect for those seeking to enter the booming wellness and aesthetics market with a powerful, differentiated offering
Background
Year Business Started: 2019
Year Started Franchising: 2021
Franchise Units Awarded: 82
Franchise Units Open: 7
Company Units Open: 9
Registered in Non-Registration States - WI
Registration Pending in - CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA & WA
Available in Canada/Internationally: No
Support Training
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Initial Training
Owner, Management, and Front of House Training
- 2 days of 4-hour virtual training covering operations
- 1-2 hours of virtual training on products
- 4 hours of virtual MBO training
The Tox Technique Training
- 1 hour of virtual training prior to meeting in person on operations and introductions for Technicians
- 6-9 days of in-person training hosted by corporate trainer on the Hands-On Technique
On-Going Support
Business Coach
- Month 1: Weekly business coaching calls with a dedicated business coach to support franchisees in achieving their goals.
- Onwards: Monthly business coaching calls with a dedicated business coach to support franchisees in achieving their goals.
Grand Opening Assistance
- A Tox team member will be on-site at each franchise clinic for pre-opening day, opening day, and post opening day round up to ensure a successful launch.
- The Support and Marketing Teams will be available daily through phone, text, and email to assist during regular business hours.
Marketing Strategies
Influencer Marketing Program
- The Tox Marketing Team will assist in promoting new locations via global and local influencers through influencer marketing relationships.
- We send a maximum of 20 local influences to open locations per month to take and post organic content.
Google My Business
- Franchisor will assist Franchisee in setting up a robust Google My Business presence
- Ongoing coaching will be provided to determine how to achieve 5-star reviews
Grand Opening Assistance and Ribbon Cutting
- A Tox team member will be on-site at each franchise clinic for pre-opening day, opening day, and post opening day round up to ensure a successful launch.
- Local networking strategies will be shared to assist with partnerships in alike categories (fitness studios, hair salons, country clubs)
Ideal Candidate
Function & Daily Tasks of the Owner-Operator
- Nurture a culture of achievement founded on The Tox Core Principles of Collaboration, Responsibility, and Optimism.
- Attend and collaborate on events to drive local exposure in your market (local gyms, beauty salons, etc)
- Guarantee that Tox establishes the highest quality customer experience to craft a unique and curated experience for every client.
- Ensure the client experience is based on transparency, education and ease when it comes to booking and purchasing a treatment plan.
- Supervise daily employee operations, encompassing recruitment, training, scheduling, and motivation. Strategize for future expansion and steer financial performance management.
Function & Daily Tasks of the Semi-Absentee Owner
- Nurture a culture of achievement founded on The Tox Core Principles of Collaboration, Responsibility, and Optimism.
- Building and training the perfect team, including a General Manager who not only talks about health and fitness but also shows it through actions. Creating clear rules and making sure your staff understands what's expected.
- Be a support system with management and a liaison between corporate and management.
Ideal Franchise Candidate
- No medical experience, licensure, or medical qualifications required
- Entrepreneurs with a passion for health and wellness
- The ability to lead a studio with compassion, kindness, and empathy
- Resonates with our mission to provide great paying jobs in the wellness/beauty industry
- Appreciates a women-owned company
- Strong community ties
- Strong communication and people skills
Financial Detail
Investment Range: 1 Unit $236,250-399,000
Cash Investment: $200,000
Minimum Net Worth: $450,000
Required Liquidity: $200,000
Franchise Fee: 1 Unit: $49,500 2 Units: $91,500 3 Units: $129,500 4 Units: $165,500
Royalty: 8%
Ad: 2%
Average Number of Employees per Location:
- 1 Manager
- 1-2 Front of the house team members
- 5 Technicians
Veteran Discount: Yes, $5,000 off first unit franchise fee
Item 19 Earnings Claims
Average Gross Revenue: $1,105,524
Average Adjusted Net Income: $330,034
Adjusted Net Income (High): $492,921
Average Outlet Sq. Ft.: 1,966
Average # of Treatment Rooms: 4
