2018
1
$120,000
$35,000
$175,000
No
Bake It On Wheels is an exciting, innovative franchise concept that combines baking, entertainment, and events in a fully equipped, mobile bakery on wheels. Designed to bring the joy of baking directly to customers’ doorsteps, the franchise caters to birthday parties, corporate events, school functions, community gatherings, and private celebrations. With a growing reputation for creativity and family-friendly fun, Bake It On Wheels stands out as a unique business model in the mobile food and entertainment franchise industry.
This franchise blends the popularity of experiential services with the booming demand for interactive food-based entertainment. Unlike traditional brick-and-mortar bakeries, Bake It On Wheels offers unmatched flexibility and convenience by operating directly from a customized mobile kitchen truck. Franchisees can tap into multiple revenue streams, from children’s birthday parties to team-building events, making it a recession-resistant and scalable business model.
Proven Business Model – Combines baking and entertainment, appealing to families, schools, and corporations.
Mobile Concept – Eliminates the high overhead costs of retail space.
Multiple Revenue Streams – Parties, workshops, private bookings, corporate events, fundraisers, and seasonal promotions.
High Growth Industry – The event and experiential entertainment market is projected to grow steadily in the USA.
Strong Brand Differentiation – No direct competition with mainstream food franchises.
Scalability – Ability to expand with additional trucks and territories.
Bake It On Wheels was founded in 2018 with the vision of transforming the way people experience baking and celebrations. Unlike traditional bakeries, this innovative concept brings the bakery experience directly to customers through a custom-designed mobile baking truck. The brand was established by entrepreneurs passionate about combining culinary arts, education, and entertainment to create memorable, hands-on experiences for children, families, and organizations.
The franchise officially began offering opportunities in the United States a few years after its inception, capitalizing on the growing demand for mobile, on-demand event services. What started as a small, local idea quickly turned into a scalable business model that has attracted interest from aspiring business owners nationwide.
Established Year: 2018
Industry Category: Food, Entertainment, Children’s Party & Event Services
Franchise Units (as of 2021): 1 operating U.S. franchise unit (with additional international units reported)
Founders: Created by experienced entrepreneurs with a background in baking and event planning
Ownership: Privately owned and franchised under its corporate entity
Market Presence: The brand has a strong niche presence in the USA, focusing on suburban and urban areas with high family populations, schools, and community events.
Over the years, Bake It On Wheels has gained recognition as a unique alternative to conventional party services. By blending fun, learning, and creativity, the franchise appeals to children’s parties, school activities, corporate team-building events, and private celebrations. Its market positioning combines the strengths of the foodservice industry with the booming experiential entertainment sector, setting it apart from both traditional bakeries and standard party planners.
Today, Bake It On Wheels is on a growth trajectory, actively expanding its franchise network across the USA. With its proven business model, innovative concept, and rising demand, it is positioned as one of the most exciting opportunities in the mobile event services market.
One of the biggest strengths of Bake It On Wheels is its comprehensive support and training program, designed to ensure every franchisee is fully prepared to operate a successful business from day one. The brand understands that many franchisees may not come from a baking or events background, so it provides step-by-step guidance in operations, marketing, customer service, and event management.
Site & Territory Selection: Guidance on choosing the right territory with strong demographics for family events and parties.
Truck Customization: Assistance with designing and equipping the fully functional mobile baking truck with ovens, workstations, and event-ready features.
Licensing & Compliance: Help with obtaining necessary local permits, health and safety certifications, and insurance requirements.
Business Setup: Support with financial planning, vendor sourcing, and operational systems before launch.
Hands-On Training: Intensive in-person training at headquarters and on-site, covering baking instruction, event hosting, safety procedures, and truck operations.
Customer Experience Training: Guidance on creating fun, engaging, and educational events for children, families, and corporate groups.
Event Management Systems: Instruction on booking, scheduling, and managing multiple events simultaneously.
Staff Training: Support in recruiting, training, and managing team members for smooth operations.
National Marketing Campaigns: Access to professionally designed advertising templates, social media strategies, and seasonal promotions.
Local Marketing Tools: Flyers, event packages, digital content, and referral programs to build a customer base.
Website & Online Presence: Each franchisee is featured on the brand’s official website, with lead-generation tools for local inquiries.
Social Media Guidance: Training in using Instagram, Facebook, and TikTok to showcase events and attract new bookings.
Dedicated Franchise Consultant: A corporate representative assigned to provide ongoing operational and marketing support.
Recipe & Program Updates: Access to new baking recipes, seasonal party themes, and innovative workshops to keep offerings fresh.
Continuous Learning: Webinars, training refreshers, and annual franchise conferences to stay updated on industry trends.
Operational Assistance: Ongoing help with logistics, cost control, customer feedback systems, and business scaling.
Bake It On Wheels is best suited for entrepreneurs who are passionate about baking, events, and community engagement.
Entrepreneurial Background: Prior experience in food, education, childcare, or event planning is beneficial but not mandatory.
Passion: Love for baking, teaching, and hosting interactive events.
Investment Capability: Ability to meet initial investment requirements and maintain working capital.
Location Preference: Ideal for suburban and urban areas with families, schools, and event demand.
Personality Fit: Outgoing, customer-focused, and eager to create memorable experiences.
| Financial Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $35,000 – $45,000 |
| Total Investment Required | $120,000 – $175,000 |
| Minimum Investment | $120,000 |
| Truck & Infrastructure Cost | $70,000 – $100,000 |
| Marketing Budget | $10,000 – $15,000 |
| Working Capital | $15,000 – $20,000 |
| Royalty Fees | 6% of gross sales |
| Expected ROI | 18–24 months |
| Break-Even Time | 12–18 months |
| Potential Revenue Streams | Birthday parties, corporate events, workshops, fundraisers, private bookings |
